Compare and contrast western and eastern methods of converting non-Christian peoples during the tenth century
Case study - 9 pages - Political science
In the 10th century, Byzantium and the East Frankish Empire led by a German family were the two most powerful states. The Carolingians had been crowned Emperors of the Romans since 800. Byzantium had never fully recognized the creation of this rival Empire since this title was their possession,...
A thorn beneath the shining armor: Churchill, Bishop Bell, and area bombing
Thesis - 6 pages - Modern history
No one cares to challenge the idea that Hitler needed to be stopped. I cannot think of a cow more sacred in the common mind—as I have known the common mind—than the righteousness of World War II. The enemy of the Allies was so ghastly, that even much-deplored developments on the part of...
Business strategy: Great chance for McDonalds to invest and develop in Vietnam's fast food market
Tutorials/exercises - 30 pages - Business strategy
Experts believe that Vietnam is the potential fast food market, but the available systems of fast food restaurants have not met the customer's demand yet. So, it is a great chance for McDonalds to invest and develop in Vietnam. Therefore, a project to analyze the chances, risks, competitors and...
The FIFA World Cup Germany 2006
Thesis - 4 pages - Sports
The FIFA World Cup was the most awaited event in the calendar for all enthusiastic football fans across the world. The FIFA World Cup is the biggest sporting event in the world after the Olympics. According to Franz Beckenbauer, the president of the bid committee, "the organization of final match...
Does Marketing threaten children's education at primary school? - publié le 29/09/2010
Dissertation - 60 pages - Services marketing
This project aims to identify the ethical problem of marketing by aiming at children, and will focus on children in primary school. This area has interested people since the last decade and the likes of psychologists, doctors, marketers have always tried to understand the power of brands on...
Do referenda really matter in local democracy? Consider the cases of France and Germany
Case study - 15 pages - Political science
Since the beginning of the nineties, local political systems have introduced more and more participatory instruments and direct democracy procedures. In Germany, the Lander included the binding popular initiatives and local referendum. In France, binding referenda were created in 1971 for the...
Does Marketing threaten children's education at primary school?
Dissertation - 60 pages - Clients and users behaviour
This project aims to identify the ethical problem of marketing by aiming at children, and will focus on children in primary school. This area has interested people since the last decade and the likes of psychologists, doctors, marketers have always tried to understand the power of brands on...
Impact of the delays of delivery of A380 Airbus in the sector of aeronautics and the restructuring plan
Essay - 11 pages - Business strategy
These last months, the situation of the air transport has been strongly influenced by the crisis which Airbus saw, due mainly to the delays in the delivery of A380. Sonaca is also touched by this crisis, and this, because Airbus is a very important customer. Indeed, the orders for A380 were to...
Comparative analysis of the key success factors in a public relations agency in GB and other countries. (Placement report)
Internship report - 15 pages - Management
During June and July, I did my first internship in a public relations company based in London, called Bell Pottinger. I didn't know exactly what the challenges were in this field, so it was a chance to learn many new things. Chime Communications PLC is the holding company of 35 companies...
The evolution of the communication strategy of McDonald's
Case study - 10 pages - Management
"Adforum" is a classic site constituting by a banner on the top showing the name of the site, advertising banner and tabs for navigating to other pages. Once the mouse is positioned on a tab, you just have to click to access the desired page. At the bottom of the home page, we also find a banner...
Airbus -US and World Market
Market study - 10 pages - Business strategy
When American aircraft manufacturers were lobbying to prevent Airbus' entry into the American market, George Warde, a former president of American Airlines was appointed by Airbus to promote its fleet in America. By 1978, Eastern and Pan American World Airways, Inc. had decided to include the...
Consumer behavior- McDonald's
Case study - 15 pages - Services marketing
If a loyal customer is asked why he always patronizes a certain fast-food restaurant, he will probably not be able to give you an answer right away. However, if you probe further, you will more or less find some reasons behind this behavior pattern, also known a consumer behavior. The term...
EADS insider trading affair : Economic intelligence - publié le 14/01/2014
Case study - 6 pages - Business strategy
Nowadays, the globalization is in expansion and the competition is aggravated. In its economical war, the major stake is the information which became the key success factor for many companies. Indeed the information allows watching the firm's environment as well as the following of the concurrent...
Kurt Vonnegut, Billy Pilgrim and David Irving: Tralfamadorians in Training
Case study - 5 pages - Literature
Where Billy Pilgrim begins, Kurt Vonnegut ends and this is where David Irving intrudes for good measure. However this is what makes the post-modern interpretation of this book so interesting (at least to this author). Certainly, an all pervading odor of fatalism and cynicism colors the work and...
Integrating Moral Dilemmas
Presentation - 27 pages - Educational studies
“Let's make one thing perfectly clear-you are a character educator. Whether you are a teacher, administrator, custodian, or school bus driver, you are helping to shape the character of the kids you come in contact with. It's in the way you talk, the behaviors you model, the conduct you...
Feeding the American Family: Feminism and Food
Essay - 6 pages - Social, moral & civic education
Due to the multiplicity of duties and roles families play in American society, women with families face the increasingly difficult task of managing food preparation and providing nutrition for their families at once. Women with full-time careers must both conduct their own lives and care for...
Exploring the dematerialization of the body: Gender roles in cyberspace - Imagination as resistance or global extensions of consumer capitalism
Thesis - 6 pages - Social, moral & civic education
This is a research paper which will investigate the relationship between architectural space, i.e. the home, the work place, the gendered body, in relation to the cyber-body as utopian space or new mechanism of containment and surveillance and re-inscribing of the dominant capitalist ideology....
Quick: Risk management analysis - publié le 12/05/2009
Thesis - 13 pages - Finance
Quick is the largest European chain of fast service restaurants. But if we compare quickly with its main competitors - Mc Donald's and Burger King - we could say its major risk is to be eaten by those two “big burgers”. This report is going to treat the difficulties for such a...
Hydrodynamic modeling of circulating fluidized bed
Tutorials/exercises - 89 pages - Physics
Fluidization is an operation through which fine granular solids are transformed into a fluid like state through contact with a gas or liquid. Under the fluidized state the gravitational pull on granular solid particles is offset by the fluid drag on them, thus the particles remain in a semi...
Analysis and fabrication of the model of a crane with pneumatic lift
Tutorials/exercises - 71 pages - Physics
Within this dissertation, the manufacturing and fabrication of a prototype of a crane with a pneumatic lift is explained with the help of detailed diagrams. The project is held to covert each and every drop of theoretical knowledge into a crude conceptual and practical work. This introductory...
Bahrain: Tourism and hotels
Thesis - 19 pages - Social, moral & civic education
The hotel industry is one of the oldest commercial endeavors in the world. The first inns were built way back in the 6th century B.C. and were a result of the urge to travel that happened after the invention of the “wheel". Husband-and-wife teams opened the earliest inns by providing...
Innovative train technology: Maglev super speed system
Presentation - 25 pages - Physics
The super speed Maglev system Trans-rapid is an innovative track-bound transportation system for passengers and high-value cargo traffic at speeds between 300 to 500 km/hour. It is the first fundamental innovation in railroad technology since the construction of the first railroad. So as you can...
McDonald's and the McCafe coffee initiative
Thesis - 10 pages - Business strategy
McDonald Canada opened in 1976, after decade of operating in Untied States. McDonald Canada was first McDonald restaurant to be opened outside United States. Company's strategy was the same as in every country : be the first runner and leader in market, although food preparation, menu and...
Implantation of a premium automotive brand in the saturated German market
Thesis - 101 pages - International marketing
The German premium automotive market belongs to one of the most saturated market in Europe due to its large population and its strong economy, the most powerful within the European Union, which results a high standard of living. Added with the presence of local premium manufacturers, these...
Communication in a crisis: McDonald's campaign against the mad cow disease
Thesis - 6 pages - Business strategy
Today, communication plays an important role in corporate strategies. It exists in various forms: internal communications, external communications and event communications. Companies often choose to focus on communication during a crisis. Of the numerous cases of corporate crisis that have...
The International Marketing Strategy Of Mc Donald's - published: 29/09/2010
Case study - 17 pages - Services marketing
McDonald's company is a multinational which owns more than 30,000 franchises of fast food restaurants under McDonald's brand, in 121 countries. The company also heads other brands of restaurants, as Aroma Café, Boston Market, Chipotle Mexican Grill, Donatos Pizza and Prêt À Manger. In...
Comparative analysis of the key success factors in a public relations agency in GB and other countries. (Placement report) - published: 29/09/2010
Essay - 15 pages - Management
During June and July, I did my first internship in a public relations company based in London, called Bell Pottinger. I didn't know exactly what the challenges were in this field, so it was a chance to learn many new things. Chime Communications PLC is the holding company of 35 companies...
England trip in Broadstairs: Report
Case study - 5 pages - Educational studies
Presentation of Broadstairs & Home stay: Broadstairs is a coastal town on the Isle of Thanet in the Thanet district of east Kent, England, about 130 km south-east of London. It is under two hour's journey by train from London and enjoys a unique reputation amongst seaside resorts. So Broadstairs...
Nivea - Marketing strategy - published: 29/09/2010
Case study - 13 pages - Services marketing
Nivea is the number one brand in the world for its skin and body care products and cosmetics. Nivea belongs to Beiersdorf, a German company that represents 70% of its turnover in the market. The brand Nivea was created in 1911 when Dr. Oskar Troplowitz got the first emulsion of oil in water. A...
The CRM strategy of McDonald's
Case study - 5 pages - Business strategy
Among the fast food chains across the world, McDonald's is quite popular . Started in the early 1950s, the chain has grown regularly until the late 1980s with more than 5200 restaurants in the United States. At present, there are more than 30 000 restaurants located in about 110 countries....
