Nivea - Marketing strategy
Case study - 13 pages - Brand management
Nivea is the number one brand in the world for its skin and body care products and cosmetics. Nivea belongs to Beiersdorf, a German company that represents 70% of its turnover in the market. The brand Nivea was created in 1911 when Dr. Oskar Troplowitz got the first emulsion of oil in water. A...
Conference and Exhibition Management in Berlin - published: 29/09/2010
Essay - 11 pages - Management
Conferences and related events are developing sectors which represent a significant part of the tourism industry. Generally, the type of venue can be divided in six parts, (BACD, 2006): •Hotels (53%) •Unusual venues (19%) •Conference / training centres (10%) •Multi-purpose...
Assess the political significance of the work of a key director - Oliver Stone?s case
Essay - 6 pages - Film studies
Oliver Stone is an American director and screenwriter who often turns to contemporary American History to find the material for his work. Certainly it is because of this reason that he is one of the most controversial filmmakers since the 1980s. He is just as liked as disliked. In fact, the core...
Conference and Exhibition Management in Berlin
Essay - 11 pages - Management
Conferences and related events are developing sectors which represent a significant part of the tourism industry. Generally, the type of venue can be divided in six parts, (BACD, 2006): •Hotels (53%) •Unusual venues (19%) •Conference / training centres (10%) •Multi-purpose...
Case study on insider trading: Airbus and EADS
Case study - 6 pages - Business strategy
In a context of economic globalization and consumerism, the economy often difficult to follow the road as complex legal processes come into line of sight, and complicate the task of regulating market, e.g. consortium Airbus-EADS or Boeing-Airbus duopoly. Maneuvers accelerated ongoing...
How do French companies use trade agreements to export internationally?
Dissertation - 21 pages - International economy
Since 1950, trade has exploded. On trend, trade is growing much faster than GDP. An ever-increasing share of the world's production is therefore destined for international trade. In general, the growth rate of international trade flows in goods and services is higher than the growth rate of...
EADS insider trading affair : Economic intelligence
Case study - 6 pages - Business strategy
Nowadays, the globalization is in expansion and the competition is aggravated. In its economical war, the major stake is the information which became the key success factor for many companies. Indeed the information allows watching the firm's environment as well as the following of the concurrent...
International operations and logistics - Supply chain management
Case study - 9 pages - Logistics
Alpha, the explosion protection solutions manufacturer, recently faced financial pressure due to some external specific situations, mostly the global downturn in the oil and gas industry. Therefore, the company has had to imagine a new supply chain's strategy aiming at improving its global...
State sovereignty and the empowerment of civil society
Dissertation - 6 pages - International relations
The concept of sovereignty is a highly contested one and is much debated in the wake of the social changes brought about by globalization. New connections emerge, leading to a new balance of powers between the state and the civil society. This civil society is very heterogeneous: it includes...
The CRM strategy of McDonald's - publié le 07/03/2010
Case study - 5 pages - Business strategy
Among the fast food chains across the world, McDonald's is quite popular . Started in the early 1950s, the chain has grown regularly until the late 1980s with more than 5200 restaurants in the United States. At present, there are more than 30 000 restaurants located in about 110 countries....
SWOT and PESTEL Analyses - British airways
Presentation - 40 pages - Business strategy
Support Activities: Infrastructure, Human Resource Management, Technology Development, Procurement.(the acquisition of appropriate goods and/or services at the best possible total cost of ownership to meet the needs of the purchaser in terms of quality and quantity, time, and location) Primary...
Quick: Risk management analysis
Case study - 15 pages - Business strategy
Quick is the largest European chain of fast service restaurants. But if we compare quickly with its main competitors - Mc Donald's and Burger King - we could say its major risk is to be eaten by those two “big burgers”. This report is going to treat the difficulties for such a...
Biography of the Beatles
Essay - 2 pages - Music and dance
Though John Lennon was assassinated more than 25 years ago, a tribute is due to the greatest music band ever. The Beatles came from Liverpool, England. Nicknamed "The Fab Four", the members of this band were the guitarist and singer John Lennon (1940-1980), the bassist Paul McCartney (1942), the...
Opening a restaurant
Market study - 54 pages - Nutrition, alimentation and dietetic
With annual sales exceeding $376 billion, the food service industry is the largest retail industry in the United States. The industry employs over 11 million people in more than 830,000 food service establishments and, on a typical day, almost one-half of all adults are food services patrons. The...
Audit of McDonald's
Case study - 20 pages - Audit
We choose to audit McDonalds because this company represents the success of quick service restaurants' economic model. At present, McDonalds has more than 35 000 restaurants through 120 countries and is the leader on the quick service market. Moreover, it has changed since the 2002 crisis and...
Strategic Analysis - Uber
Case study - 23 pages - Services marketing
Uber Technologies Inc. is a global transportation technology company operating in more than 760 cities around the world, and in more than 70 countries. The American giant generated net revenues of $6.5 billion (excluding China) in 2016, simply from its transport business. Uber, where the...
Globalization: Cultural Trends
Course material - 5 pages - World geography
We can talk about brand appropriation: people who can in a way take advantage of this appeal to their own profit without necessarily complain with all the legislation and therefore without cleaning what the brand's owners want to clean. For example, on the street, we can buy a shirt from any...
Stigma on mental illness
Dissertation - 24 pages - Sociology & social sciences
When society labels someone as being less desirable than others, this amounts to being stigmatised. Stigma usually encompasses three fundamental aspects. The first aspect is ignorance or being deficient in knowledge regarding something or someone. The second element is prejudice or developing a...
Logistics techniques for international trade
Dissertation - 12 pages - Logistics
Local companies have traded with foreign companies for many years. These business relationships may consist of the buying and selling of goods, but large-scale corporate buyouts and mergers play a role on the international stage as well. Before an agreement is reached between two (international)...
Analysis of the American musician, actor and composer Richard Wayne Penniman, better known as Little Richard
Essay - 4 pages - Arts and art history
Richard Wayne Penniman, better known as Little Richard, is an American musician, actor, and composer, who throughout six decades was the leading figure in the American musical stage. Together with other singers, Little Richard was at the root of the creation of such genres as rock-and-roll, and...
Financial Analysis - Airbus
Financial analysis - 24 pages - Finance
Airbus Group is the European leader in aeronautics, space and defense. The group was founded in 2000 following the merger of three companies of German, French and Spanish origin. It is present throughout the world and, along with the American Boeing, is positioned as one of the two leaders of...
Management Principles
Case study - 7 pages - Business strategy
The guidelines for actions and decisions of managers are management principles. Over time, management professionals have derived these principles through in-depth analysis and observation of events that businesses face in actual practices. They constitute the underlying and essential factors that...
The economic crisis - external debt
Case study - 3 pages - Educational studies
The economic crisis in Brazil at the beginning of the 80 forces the company to maintain, throughout the decade, approximately the same number of pigs slaughtered in 1980. What is striking is that in 1986 the Concordia plant of Sadia group hit 855,501 heads and in 1989, only 601 507 (almost 30%...
To what extent have the national foreign policies undermined EU-Chinese relations?
Internship report - 8 pages - European union
EU diplomatic relations with China were established in 1975 and are governed by the 1985 EU-China Trade and Cooperation Agreement and seven other legally binding agreements. This rapprochement between the two powers culminated in the setting up in 1988 of a delegation by the EC Commission in...
McDonald's Company profile and SWOT analysis
Internship report - 28 pages - Business strategy
Largest fast food chain in the world Our focus: - McDonald's America - McDonald's Thailand Founded in 1940 in San Bernardino, CA by Dick and Mac McDonald, McDonald's began franchising in 1955 with the implementation of “speedee service system”. The fast food chain is currently...
Billion dollar bankruptcy in Santa Catarina
Case study - 4 pages - Educational studies
Chapecó - Judge of the 3rd Civil Court of Chapecó, Rosane Portella Wolff, declared yesterday the 13th of May 2005, the bankruptcy of Chapecó Food. The refrigerator poultry and pork was in crisis for 10 years and has a debt of $ 1 billion, an amount that was being negotiated for six years with...
The International Marketing Strategy Of Mc Donald's
Case study - 17 pages - International marketing
McDonald's company is a multinational which owns more than 30,000 franchises of fast food restaurants under McDonald's brand, in 121 countries. The company also heads other brands of restaurants, as Aroma Café, Boston Market, Chipotle Mexican Grill, Donatos Pizza and Prêt À Manger. In...
Comparison between the ports of Antwerp, Le Havre and Rotterdam
Presentation - 46 pages - Economy general
Le Havre harbor is simple in meaning and it represents a harbor. Le Havre Harbor occupies a predominant position in the European terrain. In fact, Le Havre is believed to be ?The European Door'. A door through which trade is facilitated globally. Le Havre is articulated by complex and varied...
Mc Donald's france: The French paradox
Case study - 7 pages - Nutrition, alimentation and dietetic
During a recent anti-war demonstration in Paris, a McDonalds restaurant was once again the target of some extreme demonstrators, broken windows, sacked rooms, etc. McDonalds has become the strongest symbol of globalization and bad nutrition. In France, the country of "Haute cuisine", where food...
Strategic Management Process
Dissertation - 47 pages - Management
The top management team must take into account the competing desires and needs of an organization's various stakeholders, because their support is essential for successful strategy implementation. Stakeholders include not only the organization's managers and employees, but also the...
