The emotional and psychological reader's response in "The Yellow Wallpaper" and "The Blue Hotel"
Essay - 4 pages - Literature
"The Yellow Wall-paper" by Charlotte Perkins Gilman and "The Blue Hotel" by Stephen Crane are two short stories which, beyond the colour references in the title, try to develop certain psychological responses within the reader. I will attempt to show how through two different points of...
Marketing plan of a Spa hotel
Essay - 20 pages - Services marketing
In the hotel, there are 6 concepts of restaurant : from buffet to cuisine à la carte, Thai cuisine, and a gourmet restaurant on the Yacht. A dancing diner has been proposed. A good wine cellar (with wines) is to come up all over the world. Naantali boasts of a long tradition as a Spa town...
An examination of a hotel and its various departments
Thesis - 46 pages - Business strategy
Under the British law “a hotel is a place where the bona fide traveler gets shelter and food provided they are in a position to pay for it and are in a fit condition to be received.” Origin: The discovery of wheel brought development to trade and tourism; horse carriages, and...
International Journal of Academic Research in Business and Social Sciences, Employee Turnover in the Hospitality Industry Using Herzberg's Two-Factor Motivation-Hygiene Theory - Bettye L. Holston-Okae and Richard Mushi (2018) - The Impact of Motivation on Employee Turnover in the Hotel Industry
Text commentary - 3 pages - Micro-economy, job-unemployment
Employee turnover in the hospitality sector is one of the issues influencing the organization's effectiveness and ensuring financial stability. However, the importance of motivation compared to other determinants regarding team member retention becomes more pronounced. A driven workforce...
Request for proposal - Luxury Attitude in Hospitality
Case study - 5 pages - Management
Partnerships and very close links with luxury players, hotel training schools, and personal service professions are regularly required. Our requirements meet the expectations of our customers, which is why we carefully select our partners and their added value. We are delighted to be able...
Financial Analysis - Novotel Case
Case study - 2 pages - Finance
The budget is a tool for the management to make sure the hotel reaches its yearly goals and follow the financial strategy. Every month, the heads of departments meet to present their figures, and discuss on the differences between the budget and the reality of the business. (...) The...
Four Seasons George V - Decisons after a SWOT study
Essay - 3 pages - Management
Four Seasons Hotels & Resorts, the world leader in luxury hotels, has positioned itself in the highest markets in international rankings. His Parisian hotel, the Four Seasons George V continues the ascent of his son. Stunning floral creations, 3 Michelin-starred restaurants,...
The Accor Group Strategy
Case study - 12 pages - Business strategy
Accor, a group widely recognised in France for its presence in the hotel market. Accor has a wide variety of brands with different market positioning. The group's subsidiaries can thus be separated into 4 categories: - The "Luxury" category with the following brands: Raffles, Orient...
The Intercontinental Group Corporate Governance and Financial Position Report
Case study - 8 pages - Finance
The intercontinental hotel group (IHG: LSE) is a British multinational Company that's involved in hospitality. The company is headquartered in Denham, Buckinghamshire, England, but has numerous branches in Europe and all over the world. The group is among the leading hotel...
Sample resume for a position as Food & Beverage Management Assistant
Sample letter - 1 pages - Management
This document is a sample resume for a position as Food & Beverage Management Assistant in a luxury hotel.
Porter's Five Forces - Airbnb
Case study - 5 pages - Tourism marketing
While providing more than 7,000,000 accommodation listings around 81,000 cities and 220 countries, Airbnb (www.airbnb.com) is a major player and leader in the sharing economy. The platform offers an online broker service allowing individuals to rent or to hire short-term accommodation. These...
SWOT Analysis - Airbnb
Case study - 5 pages - Tourism marketing
The hotel industry has high barriers to entry. Start-up costs are large as they require major investments in real estate, construction, maintenance, equipment, staff, marketing and the list goes on. This is exactly why Airbnb has made their success. The company generates revenue from the...
PESTEL Analysis - Airbnb
Case study - 5 pages - Tourism marketing
The growing popularity of collaborative consumption has had a massive impact on how many industries around the world operate. According to Wikipedia collaborative consumption can be defined as 'the set of resource circulation systems, which enable consumers to both "obtain" and "provide",...
Catcher in the Rye - J. D. Salinger's (1951)
Book review - 5 pages - Literature
This novel is often considered to have been the bible of the postwar young, the story of Holden Caulfield, an upper-middle-class adolescent schoolboy just on the edge of losing his presocial and presexual innocence - which he is able to express, like Huckleberry Finn, in his own vivid vernacular...
The tourism challenge in the region for Paris Giverny
Law case study - 6 pages - Luxury marketing
One of the main priorities for the new McArthurGlen Giverny Brand Village will be to attract national and pan-European tourists. This is why a marketing strategy must be deployed, focusing in particular on destination marketing. In different sectors, most companies recognize the importance of...
The best restaurants in New York City
Practical guide - 2 pages - Everyday's life
This document offers a list of the most appreciated restaurants in New York City, ranging from restaurant chains to more luxurious places.
The growth of the Luxembourg real estate market: speculative bubble or viable situation?
Dissertation - 38 pages - Economy general
Demand for housing is very high in Luxembourg, but new construction is not enough to meet it, especially since no new real estate projects are planned for 2023. In addition, borrowing is made difficult by the rise in interest rates on mortgages. Indeed, since the end of the year 2022,...
Biography of Marcel Breuer
Essay - 9 pages - Arts and art history
Marcel Breuer, born May 1902 in Hungary, was a furniture designer, architect, and modernist. Breuer was among the most leading champions of the "International Style". Marcel Breuer concentrated on using new methods and newly advanced technology to generate an expressive art of an industrial era....
Evaluating revenue optimization for a real estate enterprise using Airbnb in Paris
Thesis - 13 pages - Startup, entrepreneurship
BK Realty is an enterprise specialized in high quality property management, whose main field of interest is the operation, sale, renting, control and oversight of real estate. We act as brokers on behalf of our clients, attempting to find the easiest and most efficient solution for their needs....
SWOT Analysis - Accor group
Case study - 15 pages - Services marketing
France is considered as a popular tourist destination in the world and thus tourism occupies an important place in the French economy. Due to its interdependence with tourism, this study will emphasize on one of the leading French hotels: the Accor group.This group mainly specializes in...
Strategic analysis of the Accor group
Case study - 43 pages - Business strategy
Accor, a leading European player in the world of hospitality and tourism, was founded in 1967 by Paul Dubrule and Gerard Pelisson. Forty years down the road, the group now operates in nearly 100 countries and employs about 170,000 active employees. The Accor group offers its clients, both...
Returned management at Hilton Worldwide
Essay - 9 pages - Management
In the large hotel sector in 2009, there is an arrival of the fifth star. Its arrival was eagerly awaited by professionals because it allows hotels to align French foreign competition and to attract new high-end clientele, and often business with France has a strong power...
Market strategy in the service industry of India
Thesis - 19 pages - Services marketing
The Objective of this project report was to analyze the marketing and other related strategies of three hotels in the past 3 years. The 3 hotels taken all come under the 5-star segment. They are Radisson Hotel, Hyatt Regency and Vasant Continental, all based in Delhi. The...
Activity analysis and strategies of the Accor group
Case study - 8 pages - Business strategy
With nearly 8 billion Euros in sales, Accor is the European leader in hotels and world No. 1 in business services and public institutions. Major player worldwide, the group is present in 140 countries and employs over 168,000 people. The Group operates hotel brands present in all...
Marketing Analysis of Novotel La Grande Motte Golf
Case study - 13 pages - Marketing theories
Novotel La Grande Motte Golf is based near the golf course of La Grande Motte, a Mediterranean seaside resort, south of France, 25 minutes south-Est from Montpellier. The hotel belongs to the Company named SAPAB. This society owns two other hotels. One in Paris and the second in...
Case study: Bulgari a Diversification Strategy
Case study - 14 pages - Business strategy
First, we have to distinguish two different types of competitors. The luxury brands, whose core activities are jewelry, watches and other personal goods, and invest in hotels don't have the same objectives as brands for which hotels represent the principal activity. If we consider...
Marketing mix - The tourism
Case study - 11 pages - Tourism marketing
Tourism marketing is a term used to refer to the business discipline by which visitors are drawn to a particular place, which may be a state, city, particular heritage site or tourist destination, hotel or convention centre. The place can be anything that has the potential to attract a...
Crisis Action Plan and Response
Case study - 2 pages - Educational studies
The first step of the action plan is the acknowledgement of the occurrence of the incident. The unpleasant incident involved Mr. Ward, who together with 14 other family members had booked rooms in the hotel (Amy & Kimes, 2014). Mr. Ward and his wife were not able to get their rooms when...
Marketing Case Study: Kempinski
Thesis - 7 pages - Services marketing
Kempinski, the oldest luxury hotel group in the world, wants to develop residential hotels in the metropolis of Istanbul. This concept is based on the vision of a complex consisting of two towers equipped with all elements of modern luxury. It is positioned on a booming market and a...
Study on foreign exchange function
Tutorials/exercises - 30 pages - Economy general
The front office in a hotel is the department responsible for the sale of hotel rooms through systematic method of reservation, followed by registration and assigning rooms to customers. The term sale of rooms may appear misleading to those unfamiliar with the industry. 'Sale...
