Nature of tourist lodgings
Case study - 4 pages - Business strategy
Accommodation is the central element of a trip and varies according to customers' needs and the nature of the product. There are different accommodations, reservation mechanisms, and choices in terms of accommodation to suit the customers' needs. France offers varied accommodation in the...
Amusement parks in France
Market study - 26 pages - Services marketing
"One can dream, design and build the most fantastic worlds, and thanks to the efforts of mankind, this dream has now become a reality" All the credit goes to the great men with great minds who have founded these great empires, movies, cartoons and theme parks in the world. In this report, our...
The successful setting up of Accor in Brazil
Essay - 6 pages - Business strategy
Accor is a French company, born after the merger in 1983 between Novotel (created in 1963) and JBI (Jacques Borel International, created in 1967). Today, the company can be found in 140 countries all over the world, hires 168 500 people and had a € 7622 million turnover in 2005. There is the...
The use of social norms
Essay - 2 pages - Sociology & social sciences
There are various advantages that a hotel and the society can have from adopting environmental programs. These advantages include the saving of energy, reducing the amount of wasteful detergent that is released to the environment and increasing the hotel chain due to the economic...
The acquisition of Motel6 by the Accor group
Thesis - 3 pages - Business strategy
This study deals with scenario of an acquisition by the Accor group of hotels and services of the American hotel chain Motel6. This case study highlights the motivations behind a strategic acquisition, of the various difficulties that may arise before any actions that can...
Internationalization strategy of the Accor group
Thesis - 25 pages - Business strategy
Accor is one of the major French groups to have an international base, and is distinguished by a remarkable internationalization strategy. The main ambition is to ensure the continued growth of the business and ensure its sustainability. What then are the strengths and weaknesses of Accor which...
Dubailand Case Study:Would the Pharaohs have dared?
Case study - 8 pages - Business strategy
Dubai is one of the seven Emirates that constitute the UAE - United Arabic Emirates - located between the Persian Gulf and the Oman Gulf on the Arabic Peninsula. Dubai is neither the capital nor the most populated Emirate, but it is the most popular and well known. Its fame is due to the media...
Logistical evaluation of Igeho Basel 2011
Essay - 8 pages - Management
IGEHO is the International Exhibitions for Hotels, Catering and Extra-domestic consumption. IGEHO offers an overview of a humongous range of products and services and also provides a great platform for networking to anyone who is professionally a part of the Food and Hotel...
Case study of lastminute.com
Case study - 18 pages - Services marketing
Lastminute.com was founded by Brent Hoberman and Martha Lane Fox in 1998. Its creation was encouraged by the economy that was there around the Internet. Subsequently, it witnessed great success in Britain. Today, it is the company of online travel and entertainment and is the largest in Europe....
Rezidor SAS: CRM in the hospitality industry
Essay - 8 pages - Management
It's a key issue for Rezidor SAS to know who its customers are and what are their needs and expectations in order to align the best strategy in order to target them and to make them more loyal. Moreover, it will allow determining who customers are the most profitable. The CRM vision of the...
The tourism marketing of Dubai: Why it's a success
Thesis - 25 pages - Geology
Dubai has emerged as one of the most attractive tourism destinations in the world with the help of an excellent marketing strategy, which gives the city a unique identity in relation with its origins. Dubai has chosen to invest in tourism as the ruling power had the foresight to realize that oil...
A look at how to plan a banquet menu
Tutorials/exercises - 22 pages - Social, moral & civic education
British law defines hotels or inns as “places where a bonafide traveler can receive food and shelter, provided him in a position to pay for it and is in a fit condition to be received. “ Hence, a hotel must provide food and beverage and lodging to travelers on payment and...
Corporate culture - published: 23/11/2010
Case study - 5 pages - Management
In the sixties, businesses still had an essentially rational management of the company. A little later, came an understanding of the enormous importance the human dimension in management. Economists in the late seventies highlighted this after their research on a new dimension of cultures- the...
The tourism sector in Morocco
Case study - 8 pages - Business strategy
Tourism is the act of traveling for pleasure and recreation, to a place other than where a person usually lives. According to the definition by World Tourism "anyone who spends over 24 hours in a country other than the one he or she usually lives is considered as a tourist ". Moroccans living...
Chinese Tourism in France: developmental perspectives of the market by 2030
Market study - 35 pages - Services marketing
Given the current influx of Chinese tourists in France, and in particular its composition, how does one configure the volume of customers in China in 2030? France is the international leader in the number of visitors. In 2005, it hosted 76 million foreigners who generated 34 billion euros as...
Evolution of tourism in Turkey
Case study - 10 pages - Services marketing
This work focuses on the tourism development in Turkey. It is a country that is "friendly, handsome, with a rich culture and not at all expensive". It is a country that is modern enough to be comfortable but still traditional, and therefore interesting to analyze. As part of this analysis, the...
Markets and the Evian strategy
Case study - 32 pages - Services marketing
The bottled water market is dominated by two large companies: Danone and Nestle. But they themselves act as umbrella companies that include numerous different brands. Currently, Nestle is the largest, as it owns Perrier-Vittel SA, which is composed of a greater number of brands than Danone.But if...
Analysis of the Perrier Company (2005)
Case study - 10 pages - Services marketing
For over twenty years, Perrier has retained its position as the world leader in aerated water. Despite great difficulties in the 1990s, following the case of benzene, the company was able to restore the situation in the early 2000s, including the establishment of an effective innovation strategy....
Analysis of the Days Inn Worldwide Franchise Program
Case study - 2 pages - Management
Days Inn is an American motel chain that was founded in 1970. Part of the Wyndham Hotel Group, the main aim of the chain is to provide good accommodation at the best possible price. Days Inns motels are not only situated in America. There are Days Inns in other countries such as...
Porter's Five Forces - Disney
Case study - 4 pages - International marketing
The Walt Disney Company is an American company founded in 1923 and specializing in leisure and entertainment. The Walt Disney Company was originally a cartoon production studio, created and supported by the two brothers of the Disney family. Disney studios are the source of many cartoons that are...
SWOT Analysis - Carlson Wagonlit Travel
Case study - 6 pages - Tourism marketing
The company, or rather the concept, originated many years ago, in 1872, when the Compagnie Internationale des Wagonlits et du Tourisme (CWILT) was founded in Europe. At the same time, on the American continent, the Foster travel offices opened their doors. Today, the Carlson Wagonlit Travel group...
The Wetherspoon Company
Case study - 11 pages - Business strategy
JD Wetherspoon is a national chain of public houses, bars and hotels across the United Kingdom and Ireland. It was founded in 1979 in Muswell Hill, North London. The document is a financial analysis based on the company. It answers several questions which include investment, profitability,...
A digital company making publicity
Case study - 12 pages - Digital & e-marketing
We are a digital company that makes publicity, in other words, we can brand any business, be it a store, a product, a hotel... and promote it in order to make it known to people. We created a website related to their social media pages where we can promote their business by posting new...
A detailed project on bakeries and associated products
Thesis - 40 pages - Management
The catering industry is a combination of production and service, which must be fully coordinated to attain degree of efficiency. While amicable relations in a factory are of no small importance, in the catering industry they are vital. The demands of the consumer are much more immediate and...
Preparing Mughlai Gravy
Thesis - 27 pages - Journalism
The hospitality industry includes all establishments that provide food and beverage service to the public. It offers a wide range of jobs and careers which very according to the style of services in each establishment. For example, the tasks performed in a fast food outlet differ greatly from...
Barista Vs Coffee Day
Tutorials/exercises - 73 pages - Services marketing
It all began around 1000 A.D. when Arab traders began to cultivate coffee beans in large plantations. They began to boil the beans creating a drink they called ‘qahwa' which translates to ‘that which prevents sleep'. The Coffee Café industry is currently one of the biggest and fastest...
Accor financial statements
Case study - 15 pages - Business strategy
Accor is a French group which specializes not only in hotels and services to corporation, but also catering and leisure. The company is the European leader and a major global group in hotels. It is also the global leader in providing services to corporate clients and public...
Dubai land
Case study - 6 pages - Business strategy
Dubai is at the same time a city and an emirate of the United Arab Emirates. Though Dubai is not the capital of the United Arab Emirates, the largest emirate or the most populated one, it is the most known of the seven emirates which compose the federation. This fame is due to the huge media...
Glaxo Smithkline : inter-cultural overview
Case study - 10 pages - Management
In today's markets, international trends represent a large part of exchanges. In most cases, companies act on an international level: they try to sell their products all over the world in order to find new opportunity markets. They expect to find competition-advantaged resource providers on...
Strategic Management: Stribe Stout Company
Internship report - 12 pages - Management
Tribe Stout Company was founded in 1980 by John Murphy, a former Brewer who was awarded for his products. This is a small family-run company composed of about twenty employees. The company is in a very touristy city of Ireland, Galway. It creates local beer sold in hotels and bars only...
