The launch of a new concept on the market - A revolutionnary war game
Market study - 28 pages - Brand management
This case provides a lot of different tools to understand the implementation of a new product or concept on the market. This case deals a lot with a marketing part, which shows to what extent the launch of a new concept is important. In another part, you will see the launch of a new...
Market study - The natural cosmetics
Market study - 12 pages - Green marketing
The personal care and beauty industry has recently undergone a revolution with fast-changing buyer perceptions toward specific products. Many consumers of beauty and cosmetic products have begun to show interest in knowing more about regularly used products, the benefits, and the ingredients used...
KFC's Market Position and External Factors
Case study - 6 pages - Catering marketing
KFC (Kentucky Fried Chicken), a global fast-food giant, has left an indelible mark on the food industry (Guinto & Alcantara, 2022). With its iconic Colonel Sanders logo and a rich history dating back to the 1930s, KFC has become synonymous with crispy fried chicken. However, understanding...
Market study - International competitiveness: Adidas
Case study - 11 pages - International marketing
"Adidas: the no. 2 in the global sportswear market is challenging the no. 1, Nike." (Anon., 2014) Adidas's main goal each year is to reach the first place in the sportswear industry, for this reason it is adapting different strategies and market expansions in order to be more...
Development of U-exist's Export Department - How to Internationalize a Niche Market in the Paramedical Sector?
Internship report - 24 pages - International marketing
A niche market is a small market segment in response to a very specific request. This type of market is generally very profitable for companies provided achieve scale and develop a sufficient reputation. A company exploits a product or a service very precisely to answer in...
The Impact of COVID-19 on South African Financial Markets
Case study - 8 pages - Finance
A new type of corona virus first identified in December 2019 has swept across the globe infecting millions of people. The virus, scientifically known as COVID-19, has caused many governments to declare a national state of disaster and to implement nationwide lockdowns to prevent the spread of the...
Market study - International competitiveness: Porsche
Case study - 15 pages - International marketing
Porsche sales profile over the years - Porsche sales have been stable until 2009 when it drops to then reach its peak in 2011; - In 2011, Porsche most sold model was Cayenne (about 60 thousand units), followed by Panamera (28 thousand units), 911 (18 thousand units) and Boxster and Cayman (11...
The Catering Market - Home Delivery
Market study - 7 pages - Services marketing
The restaurant business has grown in size in the space of a few years. Indeed, the digital world, as well as digitisation, has helped to energise the entire market. In recent weeks, however, a transformation of consumption habits has taken place, undoubtedly linked to the coronavirus,...
PESTEL Analysis - The electric car market
Case study - 4 pages - Automotive marketing
An electric car is made up of one or more electric motors which are usually powered by a battery. The goal of manufacturing these vehicles is to reduce the carbon footprint. But the idea of the electric vehicle does not date from today. In 1834 Thomas Davenport, an American created the first...
Football teams in the stock market
Litterature review - 9 pages - Business strategy
To diversify the football club's ownership and financial base. Thus, it can be interesting for a football club to diversify its economic activities to diminish the sporting uncertainty, making financial results uncertain. Such a strategy was made for instance by the Danish club FC Copenhagen....
Investing in the pharmaceutical industry: The homeopathy market
Thesis - 12 pages - Theories and economic notions
When deciding to invest in the pharmaceutical industry, several areas represent interesting alternatives. Homeopathy is one of those alternatives. Even if homeopathy is often questioned, several large companies are making profits in this specific industry. This report analyzes the homeopathic...
The operation of the bank and the financial market
Practical guide - 9 pages - Finance
The financial system is part of the economic activity of a country and contributes to its proper functioning. It designates all the regulations and, in general, the institutions that make it possible to connect the organizations that can offer financing and the consumers or businesses that need...
Strategic Marketing Plan: Caroll entering the middle market in China
Case study - 10 pages - Business strategy
This is a file were we developed a strategic plan through the main tools. A first part is dedicated to the presentation of the company and its competitive market. Tools as the positioning brand, SWOT analysis and Value chain of the company Caroll are used to understand the strengths and...
Financial Market Offenses and Crimes Against the State in the US
Course material - 6 pages - Economic politics
The French AMF is an independent public authority. It is made of two distinct bodies (the board and the enforcement committee), there is no hierarchy, board members cannot be members of the enforcement committee at the same time. The AMF is in charge of overseeing the protection of savings...
The growth of the Luxembourg real estate market: speculative bubble or viable situation?
Dissertation - 38 pages - Economy general
Demand for housing is very high in Luxembourg, but new construction is not enough to meet it, especially since no new real estate projects are planned for 2023. In addition, borrowing is made difficult by the rise in interest rates on mortgages. Indeed, since the end of the year 2022,...
The Ford focus on the Chinese market
Presentation - 20 pages - Business strategy
-Founded by Henry Ford in 1903 -The beginning with the Ford T -Until 2006: A big portofolio of brands Ford's full-year sales totaled 1.935 million -In 2010, global auto sales are estimated at 72 million -Ford focus is expected to be sold worldwide in over 120 markets. -According to the...
The AMF (Financial Markets Authority) and market abuse
Course material - 5 pages - Criminal law
Market abuses are also a criminal offenses. Criminal sanctions can be pronounced. They will be pronounced by judicial courts and not by the enforcement committee of AMF. They pronounced fines or jail sanctions. In the french monetary and financial law, there are executive directive listed...
Belgian Financial Market
Essay - 12 pages - International economy
The financial sector has long been seen as a highly useful and productive area of activity. As a result, it has grown extremely dynamically at times. However, the events of recent years have eroded the sector's former prestige. First the US subprime crisis and then the disruption of the euro...
Market Dynamics - Tiger Corp's case
Case study - 2 pages - Business strategy
Jack (the customer) anticipates, in the wake of the Covid health crisis, a drop in Tiger Corp's earnings, greater than the market's projections. He asks Marie (his JP Morgan equity representative) to sell 500 shares of Tiger Corp in three months' time using a futures...
With global investors searching for higher returns in international markets, what is the role for investor protection in developing international financial markets and real economies?
Essay - 2 pages - Finance
Why is investor protection necessary? Who needs protection? What methods are used to protect investors from expropriation of profits? How does the legal system affect the level of investor protection? How does investor protection affect the value of companies on financial markets?
UK foreign exchange markets
Case study - 3 pages - Business strategy
Foreign exchange markets are market where financial assets are traded. These assets include money in currency form, shares, rights, derivatives, and securities. Shares are the value of a company split into denominated units that investors purchase. The company selling...
Introduction to capital markets: Focus on Equity
Internship report - 40 pages - Finance
This presentation provides an overview of Equity and Equity derivatives (definition, illustrated examples, stakeholders, etc.). This is a useful tool for students and professional operations in the capital markets (consultants, new joiners in the financial markets, etc.) to gain...
Financial Markets and Institutions: Financial Intermediaries
Course material - 2 pages - Finance
This document contains a course on Financial Markets and Institutions.
Differences between Kuwait Stock Market and Japan Stock Markets
Case study - 9 pages - Educational studies
Over the years, the world has witnessed major breakthroughs in business operations with accelerating capital outflow patterns symbolizing the increasing emergence of the advanced countries of economic prosperity. On a broader scale, inter connectedness of world nations has significantly...
Examining Social Justice, Opportunity Disparities, and Policy Interventions on the ethical implications of income within free markets
Essay - 5 pages - Economy general
The problem of internal income inequality within the market system is very complex, urgent, and problematic regarding the ethics of the functioning of such an economy, raising the issue of social justice and equal opportunities in the U.S.A. The necessity of free markets that...
Options of entering new international markets
Case study - 5 pages - Services marketing
The process of entering and developing business in a new international market may be difficult. The situation may require a company to strategize well in order to succeed and treat the market as an extension of its business and a source to increase its sales and revenues. The option...
Country market studies
Course material - 4 pages - Business strategy
Knowing why firms go global is only part of the battle, you also need to know where to go. Imagine that you lead a company in the United States, and are responsible for deciding which three countries to enter. First, what types of countries would you choose? What criteria would you use to make...
How to conduct market research
Practical guide - 7 pages - Marketing theories
In 5 phases of marketing, market research is one of the tools that correspond to phase 1: knowing the market. It is about collecting reliable market information at times when strategic decisions have to be made, for example: before launching a new product or activity, before...
Egypt Tourism: Market Analysis Overview and Priority Markets
Market study - 7 pages - Tourism marketing
This exercise aims to elaborate a tourism development strategy for 2022 for an airport in the Red Sea region, in order to identify tourism growth opportunities and help the route development team identify key priority markets.
The High Share of Temporary Employment in Spain
Essay - 2 pages - Micro-economy, job-unemployment
Temporary employment is an important issue in Spain regarding the high share of workers engaged only for a specific period of time. Indeed, according to OECD data, Spain has one of the highest rates of temporary employment among the labour force (aged between 15-65 years): 1 out of 4...
