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01 avril 2009
doc

Market analysis of IPO business in India

Market study - 27 pages - Finance

Like several other goods, which require a market place for buyers & sellers to come together, shares, too need a market where they can be sold & bought. The markets where shares are sold bought are either primary market or secondary market. The...

21 avril 2009
doc

Study of stock market, equity trading, demat and market analysis of Share khan Pvt .Ltd

Case study - 58 pages - Finance

Share Khan Pvt.Ltd deals in buying and selling equity shares and debentures on the National Stock Exchange (NSE), the Bombay Stock Exchange (BSE) and the Over-The-Counter Exchange of India (OTCEI). Share Khan Pvt.Ltd is provided with a computer and required software from...

10 janv. 2011
doc

The subprime crisis in the United States and its impact on the European financial markets

Thesis - 91 pages - Economy general

It was in February 2007 that the current financial market crisis was revealed to the United States. Institutions specializing in subprime loans announced their first losses and provisions. The financial experts compiled several scenarios. Was this a temporary crisis that would correct the...

28 mai 2009
doc

Commodity markets Vs share markets

Case study - 77 pages - Finance

Indian markets have recently thrown open a new avenue for retail investors and traders to participate in: commodity derivatives. For those who want to diversify their portfolios beyond shares, bonds and real estate, commodities are the best option. Till some months ago, this...

11 févr. 2011
doc

The introduction of Islamic banking in France: A research on the potential market for retail Islamic banking

Dissertation - 37 pages - Finance

This study provides an assessment on the current problems and progresses made in France for the introduction of Islamic banking into its economy and contains an evaluation and an analysis of the potential market for Islamic retail banks in France. The research is divided into two...

15 janv. 2009
doc

Market study hotel industry business 2005

Essay - 11 pages - Business strategy

Marriott International's Q1 2005 net income was $145 million, a 27% increase compared to the same period last year. Marriott International recorded earnings per share (EPS) of $0.61 in the first quarter of 2005, up 30% from the same period in 2004.Management fees increased 52%, driven...

23 mars 2011
doc

Market research: Godefroy Diffusion, Denmark (2007)

Market study - 10 pages - Services marketing

The company Godefroy Diffusion wants to enter the Danish market for cosmetics and hygiene. To this end, the company manager Alain Thibaux is attempting to understand the structure of this market in two ways: - conducting a study of the Danish cosmetics market. Prospecting the...

29 sept. 2010
doc

International management: Indian and Chinese markets

Case study - 11 pages - Economy general

This report is for any MNC looking for geographic expansion to expand its international operations, and whether it is worth entering the Chinese or Indian markets. Presently, many companies are looking for new emerging markets to expand their international operations. There are...

27 mai 2009
doc

Comparative analysis of investment patterns, market segmentation, market feedback and the formulation of new strategies

Case study - 49 pages - Finance

HDFC commenced operations as a mortgage bank; it raised large wholesale resources (domestic and international) and lent primarily to individual households. In mid 1991, HDFC entered the retail deposit market by offering savings and investment opportunities to households. Incorporated in...

23 avril 2013
doc

Provide a description of the various market entry strategies into a foreign country and critically discuss the advantages and disadvantages of each

Case study - 6 pages - Educational studies

Globalization has changed us into a company that searches the world, not just to sell or to source, but to find intellectual capital - the world's best talents and greatest ideas” (jack welch, 2009) Now all the countries are sharing their market together and that because of the...

24 mars 2009
doc

An empirical investigation of the relationship between dividend and price of shares of IT companies in India

Thesis - 4 pages - Finance

This paper attempts to identify the relationship between the price of shares and dividend policy of companies operating in global competitive world. So researcher has selected the most competitive and fastest growing industry of India which has given India the glory and proud through out...

29 sept. 2010
doc

International management in the chinese market (2009)

Case study - 9 pages - Services marketing

We present the case of the entry of eBay on the Chinese market and discuss the company's strategy. The case pertains to the period between 2002 and 2006, during eBay's entry on the Chinese market when it had adopted several different strategies in order to tap and snatch a...

16 févr. 2011
doc

Do IFRS have a share of responsibility in the current financial crisis?

Essay - 13 pages - Accounting

The fourth quarter of 2008 witnessed a stock market crisis without precedent, perhaps the most violent ever known in the history of capitalism, as its aftereffects rippled throughout world economy. The implosion of the ‘sub-prime' mortgage market in the US caused major stock...

25 mars 2009
doc

Indian securities market and the role of Sharekhan

Case study - 74 pages - Finance

Securities market has essentially three categories of participants, namely the issuer of securities, investors in securities and the intermediaries, and two categories of products, namely the services of the intermediaries, the securities including derivatives. The securities market...

29 sept. 2010
doc

The energy drinks market in Europe : a market for the future ?

Market study - 35 pages - Services marketing

The on-the-go market has witnessed continued, robust growth over the past five years and this shows no signs of abating in the next five years. The demand for on-the-go products has been set in motion by significant shifts in the underlying structure of socio-cultural and economic...

29 sept. 2010
doc

Beneteau, an international market leader

Case study - 39 pages - Business strategy

Beneteau, the giant in the nautical industry, was founded by Benjamin Beneteau in 1884, with the creation of a familial shipyard. After the long wars period, the apparition of the polyester had cost the yard to develop itself considerably, by starting a mass production. Thus, Beneteau has really...

30 sept. 2024

Apple TV Brand Extension from Apple Inc

Case study - 7 pages - Business strategy

Apple Inc. is one of the global companies that has documented great success in competitive markets. Since the company was established, its turnover has increased from 3,2 dollars to one hundred and twenty billion dollars within twenty years (Zhang 2023, p.24). Apple Inc. was established in...

31 déc. 2010
doc

The luxury market in China: An overview

Thesis - 7 pages - Services marketing

China's economic market is developing at a rapid speed and shows great potential to attract the foreign investors. The increase in the purchasing power of its inhabitants is the main factor motivating the French luxury brands to sell their products in the international market...

18 août 2021

Marketing strategy - Pringles

Case study - 9 pages - Catering marketing

Known by all and greatly favoured at aperitif time, Pringles is the most widely consumed cracker on festive occasions of all kinds. Pringles is a commercial brand launched by Procter & Gamble, originally under the name "Pringle's" in 1967. While at the time they contributed to the...

03 mai 2023

Porter's five forces, PESTEL and SWOT analysis - Puma France

Case study - 6 pages - Sport marketing

"Puma SE is a German company specializing in the manufacture of sporting goods founded in 1948 by Rudolf Dassler, older brother of Adolf Dassler founder of Adidas, and based in Herzogenaurach in Bavaria." This brand certainly manufactures sporting goods but its greatest strength lies in the...

11 janv. 2013
pdf

Bangalore: Online OTC healthcare market outlook 2012

Case study - 4 pages - Business strategy

Online OTC healthcare segment witnessed exponential growth reaching Rs 2.5 million, with year-on-year growth of 65 in 2011-2012. The market is stipulated to grow at 35-40 annually in next 18-24 months (2012-2014). The segment witnessed strong transaction volume sales of 40% on year-on-year...

23 mars 2009
doc

Operational risk management: Implementing a Bayesian Network for foreign exchange and money market settlement

Dissertation - 114 pages - Finance

Recent Financial scandals in the banking industry have caused considerable attention to be focused on operational risk. This is because an analysis of some of these scandals reveals that the underlying causes of these huge Financial losses are due to Operational Risk (OR) and not to credit or...

28 juil. 2021

SWOT Analysis - Vodafone

Case study - 4 pages - ICT marketing

Vodafone is a British telecommunication company based in Newbury, in England. The company was created in 1984 as Racal Telecom by Ernest Harrison and Gerry Whent. In 1988, the brand entered the Stock market and became independent in 1991 and took the name Vodafone. The company has...

16 janv. 2009
doc

Conceptual models in strategic management: The Boston Consulting Group growth / share matrix

Essay - 9 pages - Management

Nowadays, in a stronger context of globalisation, companies have to face more and more complex challenges such as a higher international competition, emerging markets, many economic changes or new technological progresses etc. Strategic management decisions have to be completely successful...

09 janv. 2017
doc

Case analysis - Ust Inc. Debt Policy

Case study - 10 pages - Management

UST Inc. is the dominating smokeless tobacco company in the market with over 75% of market share and 90% of sales coming from their tobacco products. Their declining market share poses a problem for the company. As a premium and leading brand, the company...

14 mai 2009
doc

Is it time to move away from the UK/American pattern of ownership shares in companies?

Thesis - 5 pages - Management

United Kingdom and USA have a system where private shareholders have ownership of their companies. Lots of companies in these countries are quoted in stock market. The way they can finance their companies is by opening their capital to private investors. As USA has a great influence in the...

25 nov. 2013
doc

Case Study - Target market and positioning strategy identification

Case study - 3 pages - Management

According to Cravens and Piercy (2009), the IKEA brand has become the benchmark for creating global cult followings. The company targets the global middle class and has found regardless of location, the buying habits are similar. Additionally, IKEA has created a shopping experience that seems...

21 mai 2009
rtf

A study and an in depth analysis of the Indian capital market

Tutorials/exercises - 33 pages - Finance

The medium capitalized segment of the stock market is being increasingly perceived as an attractive investment segment with high growth potential. However, the lack of awareness among the investors has not been able to prove much as per the above statement. Majority of the investors invest...

25 août 2021

SWOT Analysis - Volkswagen

Case study - 4 pages - Automotive marketing

Volkswagen, meaning the people's car, is a German brand based in Wolfsburg. It was created on the 28th of May 1937. Volkswagen is the number 1 in the automotive industry, followed by Toyota since 2018. The brand has a lot of products such as financial services, trucks, cars, etc. The brand is...

23 oct. 2024

Destination Branding & Brand Architecture

Case study - 2 pages - Brand management

Different nations have different market dynamics, regulations, population composition, and purchasing power that inform how different brands market and promote their products in the country. Australia has unique characteristics that marketers are trying to gain a significant...