Business Strategy of consulting marketing firm "Le Tre Caravelle (tourism, real estate)"
Internship report - 27 pages - Tourism marketing
Le Tre Caravelle is a marketing company specialized in the field of tourism, hotel and real estate. This company, based in Milan, primarily works off line on advertising and events, such as "planning and management of multi-media campaign, stands and fairs", but also and more particularly online,...
Efficacy of a Web Site Evaluation Checklist - What To Look For
Case study - 2 pages - Management
Content:the site being made should contain information that is useful and of value to both the client and the intendeduser. The valuable information ensures that the objective of the website is achieved. The content provided by the site should be original and extensive. The information...
Online communication: Comparison between American and French franchises in classical restaurants
Tutorials/exercises - 20 pages - Business strategy
To better understand the issues of online communication for businesses today we suggest to previously introducing the internet marketing concept and strategy. - What is the importance of internet marketing today? - What internet provides to businesses? - How businesses mix traditional and...
Social Bookmarking with the main emphasis on Digg and Delicious
Case study - 30 pages - Clients and users behaviour
The Internet is inconceivably huge. There are more than 50 million unique websites and somewhere between 30 and 60 billion unique web pages. For ages, people have been asking each other about books they might like to read. People rely on other people's opinions more than any...
Case study of Chalet Exquis, an online business
Internship report - 19 pages - Business strategy
“The range of digital media is vast and is growing rapidly. The internet provides a wide variety of activities, including electronic mail, global information access and retrieval systems, discussion groups, multiplayer's games and file transfer facilities.” (chris fill, fifth edition)....
How to launch a business model based on the Internet and that generates profits?
Market study - 74 pages - Business strategy
The aim of that paper is to give to the reader a clear view about a Web/Internet Project. There are some similarities between a Web Project and projects in general but there are some specifications to be considered while working on a Web Project. Some parts of the Web Project have to be really...
Information systems for managers - publié le 03/07/2013
Case study - 5 pages - Business strategy
Today, Customer Relationship Management is used a lot when creating and launching a new product on the market. By definition CRM is a system or systems that monitor and analyze customer interactions with an organization. Those statistics are then used to improve customer interaction by predicting...
Company Web Site Analysis SNCF (Société Nationale des Chemins de Fer) (French National Railway Company)
Case study - 15 pages - Services marketing
The French National Railway Company (SNCF) is a public enterprise which operates not only in the sector of rail services for passengers and freight but also in the maintenance of the rail infrastructure owned by Réseau Ferré de France (RFF). In the age of globalization, people need to move faster...
Internet: A new pillar for the marketing of large distribution
Dissertation - 47 pages - Services marketing
Initially founded as the Arpanet, for military purposes in 1969, for some time, the Internet was reserved for researchers and academics. It functions primarily through a computer network connecting millions of computers to access and share information. Since the 1990s, the Internet has been...
Human Resource Management: E-Recruitment
Thesis - 12 pages - Human resources
This report offers an overall analysis and evaluation of the current recruitment scenario. It shows the current economic climate, and how it affects E-recruitments a whole. It compares traditional methods of recruitment with that of the fast growing domain of E-recruitment. The website...
Creating a new marketing service - published: 15/01/2009
Essay - 7 pages - Services marketing
With 7.2 millions of people, including 306,000 graduate student and 47% of people between 16 and 44 years old, London is the biggest city in UK. There are 3,900 pubs and 233 clubs which shows an important nightlife in London (Visit London). In London there are some of the best clubs in Europe...
Evaluating the maximum confidence of facts for information provided on the web
Thesis - 4 pages - Computer science
The World Wide Web is an important information source for us. But, there is no guarantee for the relevance of information retrieved from the Web. The information provided by one Website may be conflicting with the information on the property of an object from other website. In this...
E-business models: Meetic, Office Depot and SNCF
Case study - 8 pages - Digital & e-marketing
The ambience of a typical workplace has undergone several changes over the last several years. The means of communication, the behavior and the mentalities have also been transformed. In a context where the Internet has become a really important tool for communication, many companies are adapting...
e-business in the development of Interflora - Case study - publié le 29/09/2010
Case study - 11 pages - Services marketing
Our study will focus on Interflora with respect to the French market. The French website will have interface with all other region based Interflora websites throughout the world, so as to ensure prompt and efficient global deliveries. Interflora is the largest flower delivery...
SWOT Analysis - ESPN 360
Thesis - 5 pages - Business strategy
Nearly thirty years ago, ESPN aired as the first 24-hour sports network. The station had limited success at first by showing mostly unpopular sports, but the channel eventually grew as it began broadcasting highly rated sports such as American football. Since the network first aired, ESPN has...
In-store versus online visual - publié le 29/09/2010
Dissertation - 117 pages - Services marketing
The purpose of this dissertation is to identify the differences and similarities of in-store versus online visual merchandising in the fashion industry and the representation of accepted high street techniques in the 2D online world, and their effects on consumer behavior. In order to achieve...
Creating a new marketing service
Practical guide - 9 pages - Marketing theories
With 7.2 millions of people, including 306,000 graduate student and 47% of people between 16 and 44 years old, London is the biggest city in UK. There are 3,900 pubs and 233 clubs which shows an important nightlife in London (Visit London). In London there are some of the best clubs in Europe...
E-business: CBS - published: 29/09/2010
Case study - 9 pages - Services marketing
Everyone has a favorite show on television, whether it is drama or a comedy. And in today's present age and time, one can claim that television is present in every household of the residents of developed countries (and this claim is becoming more and more true in developing countries). In a...
E-business: CBS
Case study - 9 pages - Medias&communication marketing
Everyone has a favorite show on television, whether it is drama or a comedy. And in today's present age and time, one can claim that television is present in every household of the residents of developed countries (and this claim is becoming more and more true in developing countries). In a...
The e-marketing plan of a Belgian SME: Cha-hu-the - published: 29/09/2010
Case study - 26 pages - Civil law
Nowadays, “the key question is not whether to deploy Internet technology - companies have no choice if they want to stay competitive- but how to deploy it”. Since 2008, the penetration rate of the Internet is 48.1% in Europe, and the average of the world is 21.9%. More specifically,...
Case study of SIXT
Case study - 10 pages - Business strategy
Nowadays there are a lot of rental companies, home rental, car rental etc. So in order to be competitive these companies have to be innovative and to use Internet as a tool. Indeed if we go in the website of a car rental company there is a booking process on the main page that allow users...
Facebook: The largest social network in the world
Case study - 25 pages - Business strategy
We know that nowadays, there are about 1.7 billion people connected to the web and the social networks phenomenon is becoming increasingly important and especially one social media: Facebook. We can ask ourselves how this kind of website became as important in a short time and how Facebook...
Information systems for managers
Case study - 5 pages - Business strategy
Today, Customer Relationship Management is used a lot when creating and launching a new product on the market. By definition CRM is a system or systems that monitor and analyze customer interactions with an organization. Those statistics are then used to improve customer interaction by predicting...
Luxury brands on the Internet - between irony and opportunities
Dissertation - 81 pages - Services marketing
The image of the luxury sector on the market is that of selectivity and the scarcity. The challenge for luxury brands is to transmit a burst of accessibility while addressing a segment of consumers, who are the affluent class. Thus, the Internet, which is defined as a mass medium, seems to be...
In-store versus online visual
Dissertation - 117 pages - Sensorial marketing
The purpose of this dissertation is to identify the differences and similarities of in-store versus online visual merchandising in the fashion industry and the representation of accepted high street techniques in the 2D online world, and their effects on consumer behavior. In order to achieve...
Fnac.com: An example of a successful E-business strategy
Case study - 16 pages - Digital & e-marketing
I took Fnac.com as a subject for many reasons. The first one is that Fnac store are very developed in France which means, that they are one of the main actor in the compact and media industry in France. Since a couple of years and the development of peer to peer, Fnac had to adapt its offers if...
Fnac.com: An example of a successful E-business strategy - publié le 15/05/2009
Thesis - 13 pages - Business strategy
I took Fnac.com as a subject for many reasons. The first one is that Fnac store are very developed in France which means, that they are one of the main actor in the compact and media industry in France. Since a couple of years and the development of peer to peer, Fnac had to adapt its offers if...
E-Business: Sephora.com - publié le 29/09/2010
Case study - 14 pages - Management
E-Business is a new form of business that allows clients to get information and make purchases through the Internet. During the seminar we had the opportunity to analyze different firms and to see how the entry to the Internet market place has increased the brand recognition. People are using...
Amazon.com entering the Australian Market
Market study - 69 pages - International marketing
Amazon.com Inc. is an American-based multinational electronic commerce company. Since its foundation as an on-line bookstore in 1994, the company has been showing an incredible growth that it now sells not only books, but also VHSs, DVDs, music CDs and MP3s, computer software, video games,...
Amazon.com entering the Australian Market - published: 29/09/2010
Case study - 69 pages - Services marketing
Amazon.com Inc. is an American-based multinational electronic commerce company. Since its foundation as an on-line bookstore in 1994, the company has been showing an incredible growth that it now sells not only books, but also VHSs, DVDs, music CDs and MP3s, computer software, video games,...
