The e-marketing plan of a Belgian SME: Cha-hu-the
Case study - 26 pages - Startup, entrepreneurship
Nowadays, "the key question is not whether to deploy Internet technology - companies have no choice if they want to stay competitive- but how to deploy it". Since 2008, the penetration rate of the Internet is 48.1% in Europe, and the average of the world is 21.9%. More specifically, Belgium is...
Identify the Macro-Environment
Case study - 1 pages - Management
The macro-environment is defined by Hooley, Piercy, & Nicoulaud, 2008 as the “wider social, political and economic setting in which an organization operates.” The prevailing marketing brochure remains to be the corporate website which allows the company to convey its...
Strategic Case Study: Amazon
Case study - 5 pages - Business strategy
Since its creation in 1995, Amazon has become an international brand. The company is actually one of the most recognized brands in the world and was the number one global online service in 2003. It was first a online seller of books then it progressively diversified to selling music, movies,...
Web Design in E-Business - Interface Analysis
Case study - 6 pages - Management
In this day, internet takes a vital role in many facets of an online business' life and process (Krug 2005). It can be defined as a tool where goods and services are provided well to reach customer needs and satisfaction. It is a way of attracting people's attention, arousing their interests,...
Facebook - Technical Report
Case study - 6 pages - Journalism
The report is about Facebook as one of the major social networking software.The purpose of the report is to describe the effects of the use of Facebook globally mainly concentrating on the communication aspect as demonstrated by Facebook that it is now used a major communication tool. The effects...
New Social Network App Reviews
Case study - 7 pages - Management
Technology has a far more reaching and fulfilling effect in making life easier for the common person. With the averments in technology, more apps are been created to help with the growing demand of wanting to stay in touch or being on top of things. These apps have created a shortcut for the...
Case study of Chalet Exquis, an online business
Internship report - 19 pages - Business strategy
“The range of digital media is vast and is growing rapidly. The internet provides a wide variety of activities, including electronic mail, global information access and retrieval systems, discussion groups, multiplayer's games and file transfer facilities.” (chris fill, fifth edition)....
Task management time management and leadership theories
Thesis - 12 pages - Management
The task management is all about organizing groups of people to work together productively towards clear goals, or objectives. There are many attributes for specifying a given task. One has to do a proper research on the task before implementing it. Before that we need to write our expectations...
Launching a Satisfaction Inquiry
Presentation - 26 pages - Communication
- Identify Your Target Audience: Clearly define the group of people you want to survey. Understand their demographics, preferences, and behaviors. This knowledge will help you tailor your approach. - Choose the Right Distribution Channels: Select the most appropriate distribution channels based...
Case study - Vente-privee.com
Case study - 10 pages - Business strategy
Value Proposition: Successful e-commerce value propositions; An innovative concept; A new mode of consumption; Fashion and lifestyle e-commerce business; International website. Experience: Specialist for over 20 years of storage; Facilitation of transactions by managing product delivery;...
Information systems for managers
Case study - 5 pages - Business strategy
Today, Customer Relationship Management is used a lot when creating and launching a new product on the market. By definition CRM is a system or systems that monitor and analyze customer interactions with an organization. Those statistics are then used to improve customer interaction by predicting...
The scientific method
Case study - 1 pages - Educational studies
The Scientific Method is a process of steps that uses critical thinking and inductive reasoning. There are five steps to the Scientific method. The steps are: observe, question what you have observed, create a hypothesis that relates to the observation and the question or questions you made from...
Rita & Zia - Web marketing
Case study - 12 pages - Business strategy
To improve the visibility of Rita & Zia, we decided to create a website dedicated to creations of the company. We made the choice to set up a trader site in order to touch a broader target, in particular those which don't have access to the shops. The success of Internet throughout the...
Case study: You Tube
Case study - 11 pages - Services marketing
You Tube is a popular website used to share free videos. It enables the users to share, upload and view videos using the streaming technology. You Tube uses an average rating system depending on how many times the videos have been seen. Daily Motion is the French clone of You Tube, it uses...
Viral marketing: targeting at children
Case study - 5 pages - Services marketing
Nowadays, companies are getting more and more involved on the Internet. Indeed, Harridge and March (2004) confirm this statement. There are in fact several reasons why companies are increasingly using the Internet. It is possible for them to introduce their company through a website, to...
Second Life
Essay - 2 pages - Philosophy
Last time, we listened to a presentation on YouTube and the various problems raised by this website. Today, the subject is as topical as YouTube and we stay on the Web, because we are going to talk about another website called Second Life.Created in 2003 by Linden Lab, it became...
The e-marketing plan of a Belgian SME: Cha-hu-the - published: 29/09/2010
Case study - 26 pages - Civil law
Nowadays, “the key question is not whether to deploy Internet technology - companies have no choice if they want to stay competitive- but how to deploy it”. Since 2008, the penetration rate of the Internet is 48.1% in Europe, and the average of the world is 21.9%. More specifically,...
Creating a new marketing service
Essay - 7 pages - Services marketing
With 7.2 millions of people, including 306,000 graduate student and 47% of people between 16 and 44 years old, London is the biggest city in UK. There are 3,900 pubs and 233 clubs which shows an important nightlife in London (Visit London). In London there are some of the best clubs in Europe...
Google AdSense(TM), to what extent does the concept AdSense revolutionize the advertising on internet?
Case study - 10 pages - Computer science
The first ad that appeared on the web was posted in 1994 by AT&T on the website HotWire.com. Created by the interactive agency Modem media, the size of this banner - 468x60 pixels - became the standard size of the classic banner. The contract, signed in April, 1994, concerned a period of...
The Uppsala model: E-business and strategies of internationalization of the firms
Case study - 8 pages - Business strategy
Electronic commerce is something new that substantially disrupts the process of the internationalization of enterprises. Today, the Internet is an integrated market of nearly 100 million consumers who can act, interact, and consume. Therefore, this phenomenon places the consumer at the heart of...
Selection of the Beach Bike Cruiser
Case study - 4 pages - Services marketing
The opening of the camping equipment company ‘Leustringue Verebleu Demamair' has been scheduled for late May. We were recruited by Christopher Mondamert for the marketing of the company website and related purchases.The following is the breakup for the purchase of bikes: 25 bikes each...
Analysis of New Frontiers
Case study - 17 pages - Services marketing
The company "Nouvelles Frontieres", was chosen as a subject because this study is interested in all the four sectors of tourism, and it needs to discover how the company uses direct marketing. Direct marketing is a tool, and a business approach that is critical to a company. It is characterized...
The strategy of selling online by the natural cosmetics group L'Occitane (2006)
Case study - 18 pages - Economy general
It was decided to focus this topic on the cosmetics market as there is a certain passion for this field and the professional ambition is common, as there is an interest to eventually become a part of the cosmetics market. This is a dynamic market, which offers, many prospects in terms of...
Analysis of L'Occitane
Essay - 3 pages - Services marketing
The website of the company L'Occitane offers extensive information and allows us to go through the products offered with two tabs: "Categories" and "by ingredients". Each of these tabs are futher broken down into body parts (eg. face) that specializes in the area, the skin type...
Internet: A new pillar for the marketing of large distribution
Dissertation - 47 pages - Services marketing
Initially founded as the Arpanet, for military purposes in 1969, for some time, the Internet was reserved for researchers and academics. It functions primarily through a computer network connecting millions of computers to access and share information. Since the 1990s, the Internet has been...
A Guide for your first steps in SEO
Thesis - 6 pages - Computer science
The term "search engine" is usually used to describe crawler-based search engines and human-edited web directories. Search engine optimization involves achieving the highest position or ranking practical in the natural or organic listings on the search engine results pages after a specific...
Fast Cash Commissions
Essay - 2 pages - Business strategy
Earning money through the internet is always a popular choice, especially for those who are continuously connected with the internet. There are ample ways to learn and earn money through internet sites; “Fast Cash Commissions” is one of them. This is an online internet marketing...
Security issues with cloud computing
Case study - 3 pages - Management
As most of the cloud computing services depend on the internet, the availability of the service is incessant. The only thing a user needs to worry about is the security of the data, which is stored on the cloud network, which is popularly known as shared network. Most of the services available on...
Overview of Thailand
Essay - 5 pages - Geography
Thailand is arguably one of the most beautiful countries in the world. It is a nation rich in history and culture, populated with a warm, hospitable people who endeavor to make any tourist or visitor feel at home. Before we discuss the people, let's begin with an overview of the country's...
How does Fox News cover Africa?
Essay - 3 pages - International relations
Fox News is the top rated channel in the United States (U.S.) but it is also broadcasted internationally in 40 countries. It can stand for an American point of view about news but also for a more global one. Fox News has an obvious impact on Americans. That is why, in order to monitor the way...
