Corporate web communication: Lastfm
Case study - 13 pages - Communication
Last.fm is a open content music community website and also an Internet radio station with music recommendation system based on each user's and friends' musical taste on the base of a collaborative filter. Objective of this site is to become the biggest music database completed by all users...
Case study - Vente-privee.com - publié le 20/02/2012
Case study - 10 pages - Business strategy
Value Proposition: Successful e-commerce value propositions; An innovative concept; A new mode of consumption; Fashion and lifestyle e-commerce business; International website. Experience: Specialist for over 20 years of storage; Facilitation of transactions by managing product delivery;...
Methodology of the Business Plan for AAG Mapka
Business plan - 35 pages - Services marketing
By living in Krakow, I wanted to take the opportunity to use public transport to discover the city, go to the university and go shopping in the commercial centers located in the periphery. I started looking for a map of the public transport at the tourist's information points, but they told...
Print center - The printing specialist
Market study - 7 pages - ICT marketing
The market of document copying is going decreasing in France. People and companies are mostly equipped with personal printers, and they rarely go to copy stores. The result is that the traditional market is moving toward an electronic market. Earlier, people took their cars to go to copy stores;...
Case study - Vente-privee.com
Case study - 10 pages - Business strategy
Value Proposition: Successful e-commerce value propositions; An innovative concept; A new mode of consumption; Fashion and lifestyle e-commerce business; International website. Experience: Specialist for over 20 years of storage; Facilitation of transactions by managing product delivery;...
XMMX design
Case study - 17 pages - Business strategy
XMMX Design is a private limited company (Ltd.) with a capital of €10 000, whose personnel have offices in the three following cities: -Angers, where the company headquarters are located, -Paris, where the two founder members' customers are received, -Strasbourg, from where works one of the...
Marketing Strategy for the development of the concept "Healthy Life Style "
Case study - 10 pages - Services marketing
We are a multi-disciplinary team consisting of dietitians, nutritionists, doctors and computer specialists. Our team develops the concept of a Healthy Life Style. The ethics of the method of HLS is based on an individual food program respecting four imperatives: Protect the healthy living; keep...
Strategic management: Yahoo!
Case study - 11 pages - Management
Yahoo! was founded in 1994 by David Filo and Jerry Yan who were students of the Stanford University. Being fanatics over new technologies, they created an internet website which became a portal, which allowed searches on the internet, and which also could help in businesses. The front page...
Electronic Commerce and the Purchase Behavior of a French Consumer
Dissertation - 99 pages - Economy general
The purchase behavior of an individual can be broken down into several stages, which are determined by the purchasing individual, the product and the purchase situation. When the consumption pattern is weak, the perceived risk will be high. e-commerce also falls under the same framework. The...
Case study: you Tube
Case study - 11 pages - ICT marketing
You Tube is a popular website used to share free videos. It enables the users to share, upload and view videos using the streaming technology. You Tube uses an average rating system depending on how many times the videos have been seen. Daily Motion is the French clone of You Tube, it uses...
Unilever: Corporate Sustainability Report - publié le 10/05/2011
Case study - 9 pages - Management
Sustainability has become the buzz word in many companies and industries in recent years. All major organizations operate some form of sustainability program, as there will be certification of the amount of documentation on their website. But most of them also publish their responsible...
Electronic business system: Tabou case study
Case study - 45 pages - Business strategy
Electronic business system; the Tabou case study: TABOU is a newly created company and operates a mail order business which launches a new on-line service. This company offers to women the possibility of buying several ranges of famous brands underwear or to customize their underwear themselves....
E-Recruitment and the labor market - published: 13/05/2009
Thesis - 12 pages - Human resources
E-recruitment could be defined as the use of internet for recruiting. E-recruitment is recent in France. It was created during 2000's and is yet to evolve to become the first media used by French people to their job seek. E-recruitment mainly consists of spreading job offers on websites...
Analysis of the Marketing Communications : American Eagle - published: 29/09/2010
Case study - 26 pages - Services marketing
American Eagle Outfitters, Inc., a Pennsylvania based company, is a leading retailer that designs, markets and sells its own brand of laidback, current clothing targeting 15 to 25 year-olds, providing high-quality merchandise at affordable prices. The first American Eagle Outfitters store opened...
How to use rumours as a marketing tool? - publié le 12/01/2007
Dissertation - 68 pages - Services marketing
Today, advertising a new product is totally different than it was 10 years ago. For years, consumers have been flooded by TV, radio, newspaper ads, posters and fliers and more recently, internet spam, pop ups, banners, etc. The frequency of advertising is so high that most consumers often do not...
Estore at Shell Canada Limited
Case study - 13 pages - Services marketing
Shell Canada Limited took an innovative initiative in 2003: to launch an eStore for our business customers. But even though many customers have signed up, the utilization rate remains low. In that sense, the initiative doesn't match our business objectives which consists of cutting costs of...
AuchanDrive, E-ZPass and Amadeus cases
Case study - 10 pages - Digital & e-marketing
The drive-in hypermarket Auchan Drive is a concept which was launched in Leers (north of the France) in 2000. This new service offers the customer the possibility to place an order on the website www.auchandrive.fr (or on a terminal located into the stores), and to pay for it by credit...
Strategic analysis of "Yahoo!" - published: 29/09/2010
Case study - 20 pages - Management
There are more Yahoo! Mail users around the world than two times the population of Mexico” (Yahoo! Website, 2008). One cannot deny the success of Yahoo! over the last decade. However, the reason why Yahoo! is catching a lot of media attention today does not lie in its success but...
Analysis of the Marketing Communications : American Eagle
Case study - 26 pages - Brand management
American Eagle Outfitters, Inc., a Pennsylvania based company, is a leading retailer that designs, markets and sells its own brand of laidback, current clothing targeting 15 to 25 year-olds, providing high-quality merchandise at affordable prices. The first American Eagle Outfitters store opened...
AuchanDrive, E-ZPass and Amadeus cases - publié le 29/09/2010
Case study - 10 pages - Economy general
The drive-in hypermarket Auchan Drive is a concept which was launched in Leers (north of the France) in 2000. This new service offers the customer the possibility to place an order on the website www.auchandrive.fr (or on a terminal located into the stores), and to pay for it by credit...
E-Recruitment and the labor market
Essay - 14 pages - Human resources
E-recruitment could be defined as the use of internet for recruiting. E-recruitment is recent in France. It was created during 2000's and is yet to evolve to become the first media used by French people to their job seek. E-recruitment mainly consists of spreading job offers on websites...
What are the reasons for the Meetic's success? - published: 29/09/2010
Case study - 5 pages - Economy general
We cannot deny that Meetic has been a great success; it is the most popular European online dating service with a turnover of 115 millions euros in 2007. The most used dating website in Europe has as its main competitor is the internationally reputed company, Match.com. The launch of this...
E-business, three case studies : Spreadshirt, Bigadj.com, Emusic.com - published: 08/10/2010
Case study - 8 pages - Economy general
Case 1 - Spreadshirt.net is a new website which allows to create its own shirts, apparels and to personalize a lot of items (mugs, aprons, bags, etc..). It is a German company which received several prizes for its business idea (for instance, the Hewlett Packard Business Innovation Award...
Strategic analysis of "Yahoo!"
Case study - 20 pages - Management
There are more Yahoo! Mail users around the world than two times the population of Mexico” (Yahoo! Website, 2008). One cannot deny the success of Yahoo! over the last decade. However, the reason why Yahoo! is catching a lot of media attention today does not lie in its success but...
E-business, three case studies - Spreadshirt, Bigadj.com, Emusic.com
Case study - 8 pages - Digital & e-marketing
Case 1 - Spreadshirt.net is a new website which allows to create its own shirts, apparels and to personalize a lot of items (mugs, aprons, bags, etc..). It is a German company which received several prizes for its business idea (for instance, the Hewlett Packard Business Innovation Award...
International marketing: The strategic plan to introduce MTV's radio in the French market
Essay - 10 pages - Tourism marketing
The music industry will face great challenges for the next few years. Due to new technologies and especially the Internet, the industry has to find new ways to “sell music” and to make the customers interested in their product. The main issue in the music industry is the development of...
Technodeal.com
Case study - 11 pages - Management
The company concept we have developed is called “Technodeal.com” The principle of the company is to develop the consumer to consumer technology market. We would like to create a website which targets to facilitate deals of new technologies products between French web users. To...
Social networking in Europe and China
Thesis - 5 pages - Social, moral & civic education
By way of introduction, we can say that in recent years, we have noticed a sharp increase and improvement of the web tools. In passing the web 1.0, most of the websites were commercial in nature or communicative about the web 2.0 which allows users to enrich the content of websites...
Unilever: Corporate Sustainability Report
Case study - 9 pages - Management
Sustainability has become the buzz word in many companies and industries in recent years. All major organizations operate some form of sustainability program, as there will be certification of the amount of documentation on their website. But most of them also publish their responsible...
Google AdSense(TM), to what extent does the concept AdSense revolutionize the advertising on internet?
Case study - 10 pages - Computer science
The first ad that appeared on the web was posted in 1994 by AT&T on the website HotWire.com. Created by the interactive agency Modem media, the size of this banner - 468x60 pixels - became the standard size of the classic banner. The contract, signed in April, 1994, concerned a period of...
