The media in the United Kingdom

Abstract

The term media encompasses the three principal forms of mass communication: television, radio, and the press. To illustrate the power of the mass media, let us consider this example: the average British audience in 1983 spent approximately 35 hours a week watching television, 9 hours a week listening to the radio and 10 hours reading newspapers and magazines. These numbers have probably gone up today, though. We will look more into the details of the consumption of media by the audience in this document.