Abstract
In that report, we will analyze two major American companies principally functioning in the beverage market: Coca Cola and PepsiCo Incorporation. Even if sodas are now considerate as non healthy products, people do consume them. As Coca Cola's activity shows, more than 35% of their revenues arise from the United States market. The situation of PepsiCo is quite different because even if Coca Cola is the leader on the beverage market, PepsiCo decided to diversify its activity to food and especially, the snacks market. So even if these two companies are quite similar, this difference makes the analysis quite skewed.
In this document, we will analyze these two companies acting on the beverage and snacks markets. In order to cover this analysis, we will describe each company, their market their establishments and their background. Then we will try to evaluate their performances and analyze the evolution on the past five years. As a conclusion of this analysis on the two companies' results, we will try to give recommendations to improve these results for each company. Regarding their performances, we will position these companies on their market; and analyze their strengths and weaknesses. To conclude, we will give recommendations to potential investors and potential financial establishments to allow a bank loan for them.
