Abstract
Renault was founded by Louis Renault and his brothers in 1898. It is a familial and traditional company that made a name for itself through the years, different periods and centuries. Indeed, Renault's group went thought two wars and an economic crisis, and by always adapting its strategy and its knowledge it continued to grow constantly to be a leader in its market and became Europe's most profitable car maker.
As many years ago, Renault adapted its strategy and production to the need of war by producing truck, stretchers, ambulances, and even the famous FT17 tanks, today a new issue and evolution of our world which needs adaptation appears: environment. Nowadays, environment is a very important issue and is in the heart of political debates but also in the heart of people. Today, with the evolution of research and media everyone knows that protecting our planet is a major concern for the survival of many animals4 and also next generation's survival. We know that one of the major reasons of pollution are vehicles and their gas emissions. Car manufacturer started to adapt their production to make ecological cars and use this environmental issue as a real marketing strategy. That is why we wanted to tackle environmental issues from a car manufacturer's point of view, like Renault's. Renault creates wonder in minds by managing environmental issues in its car production.
We will see how, through many research and innovations Renault not only succeeded in producing ecological cars but can also propose different solutions and different models to fit to each customer. Renault even talked about a new car that the group would commercialize which is 100% natural and could work with electricity. This kind of car could make revolution and dethrone car which work with gas. With an adapted strategy and a strong communication, the group's objective for 2010 is to be a pioneer in mass marketed electric cars and continue to offer low CO2 emission affordable cars.
