Reebok, in search of Generation X

Abstract

Viral marketing comes with Internet through media communication. It finds it's origin at the end of the 1990s, first as a movie channel. The first spreading of viral marketing on web was realized by Loronix Information Systems with the elaboration of 'Bad Day at the Office', a humoristic movie showing the irritation of an employee at work. The conveyed message in the movie was aimed to make an impact on people, which people would watch and be touched.