Abstract
General Motors is a 100 year-old company which has built a big holding that owns many different car manufacturing brands distributed all around the world. During this century, GM has become the biggest car manufacturer in the world, with a turnover of more than a hundred billion sales in cars and trucks. However, despite this huge turnover, General Motors is loosing money due to an increasing competition between it and it's new competitors. Moreover, to complete the dashboard, we can add that the financial crisis has not been very well welcomed by General Motors. Due to numerous factors, General Motors is in bad shape, and needs to react quickly if the company wants to keep up it's market, it's employees and itself. To face these problems, we will show through this presentation the points that we want to develop to save General Motors and rebuild a brand that can renew it with success. In this report, we will build a strategic management plan to help GM do the transition from it's actual position to a winning one.
