China: The eldorado of luxury
Dissertation - 6 pages - Business strategy
“Five years ago, there were about 20 to 30 luxury shops here. Today everyone is here and their networks in continental China are becoming more and more significant," McKinsey management consultant Jacques Penhirin (partner of the McKinsey management consulting firm) told AFP. This is a...
The cemetery for dogs
Case study - 4 pages - Business strategy
Mr. and Mrs. Levesque wanted to start their own business by opening a cemetery for dogs in the Lyon region. The idea came to the couple after the death of their dog. The pet cemetery which is the burial ground for dogs and cats has been landscaped by a landscape architect. In addition, Mr....
Volkswagen - History and perspective
Dissertation - 6 pages - Business strategy
Adolph Hitler took over Germany in the early 1930s. Those days, the German automobile industry had only expensive models of cars and an average German could not afford anything other than a motorcycle. Cars were rare and were reserved mainly for the army. At this juncture, Hitler called for a...
Sony - The leader in the video game industry
Dissertation - 6 pages - Business strategy
When we look at the video game industry, we can see four major players. All of them are more or less interrelated. The producers of video consoles: the leaders in this market are Sony, Nintendo and Microsoft. The undisputed leader is Japan's Sony. Microsoft, the U.S. firm, has recently...
Case study: Samsung
Dissertation - 4 pages - Business strategy
Between the years 1980 to 2005, Samsung entered the memory chips market and has quickly ascended to the position of market leader. This paper will analyze the factors behind this success and analyze how this position can be affected by recent market developments. A memory chip is a standardized...
Pepsi and Coca-Cola (Coke) war
Dissertation - 4 pages - Business strategy
Coke and Pepsi have both have been the results of experiments conducted by creative pharmacists, John Pemberton and Caleb. D. Bradham respectively. Their creation has sparked off a rivalry between the two companies that has continued since the inception of both the companies. The rivalry between...
The e-CRM strategy
Dissertation - 5 pages - Business strategy
The rise of the Internet has given rise to the existence of paperless client relationship, giving way to the e-CRM. This is a dual commitment towards efficiency and economy. While the client now enjoys multiple ways to interact with the company (letters, outlets, telephone platforms, the...
Tata's Nano
Dissertation - 3 pages - Business strategy
The Tata Group is a powerful diversified Indian industrial conglomerate that is worth more than 28 billion dollars. The Tata Group is one of the largest private groups in India and is recognized world wide. The group includes many companies like Tata Motors, Tata Consultancy Services, Tata...
Business events
Dissertation - 4 pages - Business strategy
The event, in marketing terms is a pretext used to advertise or change a course of action. It is characterized by the rupture it causes in a process, a habit which can then allow the beginning of a new communication strategy. In general, we can say that the event in its marketing approach is...
SWOT Analysis - Pepsico in France: opportunities and threats - published: 22/07/2010
Dissertation - 3 pages - Business strategy
Since its introduction to France in the 1960's, PEPSICO has been steadily increasing its turnover on the French soil. The company has managed to integrate and carve a niche for itself in the market for soft drink. This market is valued at over EUR 4 millions. In spite of the rapid growth PEPSICO...
Call centers in France
Dissertation - 5 pages - Business strategy
Call centers are platforms for managing a large number of incoming and outgoing phone calls through the telephone, either using an operator or through an automated system. The call center may be constituted by an undertaking for its own needs, but it is most often operated by professionals whose...
Case study of Twingo
Dissertation - 8 pages - Business strategy
Renault's presence in the Japanese market dates back to the 1950's, where about 50,000 cars were sold. However, the import of cars to the Japanese market declined considerably during the 1960s. It was not until 1994 that Renault saw its sales increase in Japan with the signing of a contract with...
Customer loyalty: An axis of development of direct marketing
Dissertation - 6 pages - Business strategy
Customer loyalty- new development opportunity for direct marketing: At the outset, it would be good to define or analyze at least two keywords of this concept. On one hand we have direct marketing, which is a technique of communication and sales with the aim of broadcasting a personalized...
Home Box Office (HBO): HBO strategy
Dissertation - 8 pages - Business strategy
Home Box Office (HBO) is a U.S. television channel. It has served as a model for Canal (the French T.V. channel) in France, creating a culture of pay channels, placing the film at the heart of its bid. HBO focuses its programming and television broadcasting on a series that creates a new genre....
The failure of the introduction of Wal-Mart in Germany: Analysis and reasons
Dissertation - 5 pages - Business strategy
In 1962, Sam Walton opened the first Wal-Mart Store in Rogers, Arkansas, in a rural area. After one year of operation, the store had sales exceeding one million U.S. dollars. With this success, the supermarket chain grew at an increasing pace. In 1967, there were 24 stores in eleven U.S. states...
General Motors: Strategic Management
Case study - 19 pages - Business strategy
General Motors is a 100 year-old company which has built a big holding that owns many different car manufacturing brands distributed all around the world. During this century, GM has become the biggest car manufacturer in the world, with a turnover of more than a hundred billion sales in cars and...
Integrative case: Daregal
Dissertation - 6 pages - Business strategy
Daregal is a company that was founded in 1887 in Milly-la-Foret, France. It started out as a family company, but it is now the largest worldwide producer of aromatic herbs. Daregal operates on the market of aromatic herbs and its activities consist of the cultivation, transformation...
Nestle Vs Cadbury: A comparison of the world market share
Dissertation - 5 pages - Business strategy
The sweet, melting moments of chocolate and the lingering taste in the tongue are sure to leave everyone lost in their flavor. The lip-smacking cocoa, milk and nuts that go into some of the world's most preferred brands of chocolate-Nestle and Cadbury-have melted many hearts. With their sweet...
Operations strategy for Meryll Construction
Dissertation - 10 pages - Business strategy
Meryll Construction is a medium-sized construction company primarily engaged in water works: pipe-laying /rehabilitation, leak repair, water connections. It is in the Top 5 Contractors list of its sole client, Maynilad Water Services, Inc. It is currently experiencing rising project costs that...
Exporting Chuck Beer to Canada
Dissertation - 6 pages - Business strategy
Chuck is a limited company based in Isère, which makes special beer: beer nuts, pine and blonde. Chuck can export its products to Canada for two reasons: a) The flagship of Chuck beer nuts is a product that is heavy and is best drunk in winter. Canada, being a cold country, matches the criteria...
The road ahead for Spanish cars
Tutorials/exercises - 4 pages - Business strategy
This article elucidates my internship in the Spanish company, Zanini. The internship was spread over a period of six weeks. This family business, located in Parets del Valles in Barcelona suburb, specializes in the development and manufacture of plastic components for the automotive sector....
Setting up a business: A report
Dissertation - 5 pages - Business strategy
We will examine both the formal and the informal aspects of an entrepreneurial exercise. The formal aspect deals with the creation of laws and the economic approaches to the standard financial and commercial profile of the contractor. The informal aspect is more subjective and refers to the...
Analysis of organizational boundaries: A case study of the automotive industry
Case study - 7 pages - Business strategy
Until the sixties the French automotive industry was operation on the principle of industrial integration. Gradually, however the industry was be inclined to break this mode of operation in light of the transformation of the market and the pressure it brings with it. Automobile manufacturers...
The role of the works council in the company's internal communications
Tutorials/exercises - 4 pages - Business strategy
The Works council was established in 1945 with the aim of involving the employees in the running of the company and establishing cooperation between employers and employees without undermining the authority of the entrepreneur, and thus increasing competiveness. The purpose of the works council...
Innovation: An advantage for companies
Course material - 7 pages - Business strategy
Innovation is the application of a new invention in a way that provides new technical, organizational or commercial benefits to a business. It aims to add value or provide an additional benefit to the company. Innovation is the foundation of entrepreneurship, since an entrepreneur need to be able...
Aquarium La Rochelle: Attracting Spanish customers to the aquarium
Case study - 4 pages - Business strategy
The Spanish population comprises only 0.4% of the clientele of the aquarium, yet studies of the House Commerce of La Rochelle recorded an increase in visitors in the region. The Spaniards were not moving to La Rochelle. Thus the commercial services offered by the Aquarium should draw clientele....
Ken Kutaragi, master of the Japanese industry
Dissertation - 3 pages - Business strategy
Ken Kutaragi was born on August 8, 1950 in Tokyo. He was a brilliant student of Denki Tsushin University, where he graduated as an engineer, specializing in various machines and electronics. A visionary, he saw the potential of video games while the market was still in its infancy. He joined...
The car industry in the United States
Essay - 1 pages - Business strategy
How is it possible that in the country of free exchanges, state interventionism is the only solution left to rescue what was once the USA source of pride ? In the US, Ford, General Motors and Chrysler, all car manufacturers, are called the Big Three. The thing is that General Motors and Chrysler...
Media strategy and media budgets
Presentation - 16 pages - Business strategy
A firm should continue to add to its budget as long as incremental expenditures are exceeded by the marginal revenue they generate. This theoretical underpinning assumes a functional relationship between advertising and sales. Frequency is more important to communicate product details or building...
Metro AG: The German retail giant
Dissertation - 6 pages - Business strategy
Metro AG, deutsche Einzelhandel Riese! Yes, Metro AG, headquartered in Düsseldorf, Germany, is the German retail giant. Metro AG's group companies deal in hypermarkets, Cash & Carry's, electronics, department stores and asset management. All its brands are leaders in their respective sectors. Its...
