Abstract
Established in 1975 after the merger between Pernod SA and Ricard SA, Pernod-Ricard has 18,226 collaborators throughout 70 countries. Pernod-Ricard is the world leader on the market of premium and prestige spirits, and the co-leader on the wine and spirits market. The company is the leader on the Asian markets, which are the most dynamics. Pernod-Ricard has a large portfolio of premium wines and spirits in whiskies, anis-based spirits, liqueurs, cognacs and brandies, white spirits and rums, bitters, wines. Pernod-Ricard puts emphasis on 14 flagship brands that are 14 strategic spirits and champagne brands. The company also puts emphasis on 4 wine brands.
Pernod-Ricard's strategy is built around 4 main axes:
-Invest heavily on strategic brands with a worldwide vocation
-Turn the portfolio into a premium portfolio in order to accelerate growth and profit
-Continue development on emerging markets which are offering stronger growth perspectives
-Continue external growth after reducing debt in order to stay a dynamic actor of the consolidation of the Wine & Spirits sector
