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22 nov. 2010
doc

Producing coconut oil for industrial purposes in Madagascar

Thesis - 27 pages - Business strategy

As the Malagasy economy does not hold forth great prospects for the industrial utilization of coconut oil, we propose to create a company called "Enterprise for the Industrial Exploitation of Coconut Oil" to improve it. The objective of the project: - Ensure the development of the market...

22 nov. 2010
doc

The "Total Quality Management" (TQM) and its application in the Thomson factory at Casablanca

Thesis - 9 pages - Business strategy

TQM is a philosophy; a management practice that aims to satisfy consumers by involving employees, coherent governance and a commitment to continuous improvement. In native Japan in the 1950s, the concept of TQM was first passed through an application of methods of statistical controls, before...

22 nov. 2010
doc

Strategy of the Michelin group

Thesis - 4 pages - Business strategy

Competition: HIGH Michelin is the world's leading tire manufacturer with 19.20% market shares in 2003. Its two main competitors are Bridgestone and Goodyear and each hold 19.10% and 17.40% market shares respectively in the same period. There are a multitude of other manufacturers like...

22 nov. 2010
doc

Porter's Five Forces - Areva, the French nuclear energy operator

Thesis - 4 pages - Business strategy

As a world leader in its sector, and the flagship company of the French nuclear power industry, Areva must defend certain commitments that allow it to remain competitive. However, it must also preserve its public image in the sensitive field of nuclear energy. It is also led, like most large...

22 nov. 2010
doc

Creation of EasyLoc

Case study - 5 pages - Business strategy

Easyloc was conceived with the aim of providing different categories of people the freedom to travel abroad without facing the difficulty of finding housing for periods of unspecified duration. This helps facilitate travel abroad through a special relationship with the agency that ensures the...

22 nov. 2010
doc

The Reorganization of the European Aviation Market in the past twenty years

Thesis - 52 pages - Business strategy

Discussions about the aviation market are recurrent in the press and the media. It is true that this sector is experiencing many changes. So we took the opportunity to study this subject in more detail when we proposed to analyze it. Today, globalization and competition have become critical...

22 nov. 2010
doc

A guide for negotiation in Denmark

Case study - 5 pages - Business strategy

Introduction A negotiation could fail due to the cultural differences between the negotiators, this is an important factor to take into account when you are negotiating in a foreign country. To illustrate this theory, in this paper, we will examine the cultural habits of Denmark. Denmark is...

22 nov. 2010
doc

Establishment of the Swedish organizational model in France

Thesis - 9 pages - Business strategy

IKEA, a growing multinational firm (present in 44 countries), is characterized in its presence abroad by a desire to maintain some organizational model to enhance one's home environment. With globalization and increasing competition, companies must renew their organization to become truly "human...

22 nov. 2010
doc

The Privatization of France Telecom

Thesis - 10 pages - Business strategy

France Telecom experienced a period of profound transition between 2004 and the first half of 2005. The transition process was brought about via a change to the strategic plan with the success of Ambition FT 2005, marking the completion of the financial turnaround of the group and the...

22 nov. 2010
doc

Study of the international strategy of Nestlé

Case study - 5 pages - Business strategy

Today, consumers attach more importance to the quality of food they buy. Nestlé is one of those brands that have managed to gain the trust of consumers worldwide. How has this Swiss company from managed to enter the international market and succeed? What strategies did it adopt? I -...

20 nov. 2010
ppt

International Strategic management: Coach Incorporation

Internship report - 21 pages - Business strategy

Two types of customers: The consumers = products directly sold to the customers The department stores = buy wholesale products   Two clear consumer targets: Consumers with high purchase power = Buy the products for their design, style(full-price stores) Buy various products per year =...

19 nov. 2010
doc

Strategy management : Competition and cooperation in the Network level strategy

Thesis - 3 pages - Business strategy

According to Bob De Wit and Ron Meyer, global strategy can be divided in three parts: process, content and context. These can be recognized in all business situations in relation to managers. The strategy process is defined as a set of essential questions about the business as a whole. In these...

18 nov. 2010
doc

Differentiation and CRM implementation for the company 'Darty'

Thesis - 4 pages - Business strategy

Darty was created in 1957 in France. At the beginning, the Darty family had a small clothes shop in Paris. They wanted to increase its size, so they bought the shop next to theirs. This shop was offering televisions and radios, and so they started to sell its content on the sidewalk. In 1968,...

18 nov. 2010
ppt

SWOT and PESTEL Analyses - British airways

Presentation - 40 pages - Business strategy

Support Activities: Infrastructure, Human Resource Management, Technology Development, Procurement.(the acquisition of appropriate goods and/or services at the best possible total cost of ownership to meet the needs of the purchaser in terms of quality and quantity, time, and location) Primary...

18 nov. 2010
ppt

British airways SWOT and PESTL analysis

Internship report - 44 pages - Business strategy

Support Activities: Infrastructure, Human Resource Management, Technology Development, Procurement.(the acquisition of appropriate goods and/or services at the best possible total cost of ownership to meet the needs of the purchaser in terms of quality and quantity, time, and location) Primary...

18 nov. 2010
ppt

Strategy analysis for the company chemical industry Rhone-Poulenc

Internship report - 52 pages - Business strategy

The company has successfully established its business abroad, achieving its strategic aim of increasing its market share within the US market. It is one of the top 10 worldwide companies in its industry. However, each sector had reached a massive proportions. To deal with this each sector was...

18 nov. 2010
ppt

Strategy analysis for the company chemical industry Rhone-Poulenc

Presentation - 52 pages - Business strategy

The company has successfully established its business abroad, achieving its strategic aim of increasing its market share within the US market. It is one of the top 10 worldwide companies in its industry. However, each sector had reached a massive proportions. To deal with this each sector was...

12 nov. 2010
doc

Discuss the relevance of Gesteland's dimensions in relation to analyzing intercultural business communication

Internship report - 4 pages - Business strategy

By the end of the 20th century, 80 percent of the U.S. products were competing in the international market. This fact emphasizes the globalization of the world's economy. The changing environment and increasing complexity of the 21st century workplace makes communication even more important. In...

12 nov. 2010
doc

Discuss the relevance of Gesteland's dimensions in relation to analyzing intercultural business communication.

Essay - 4 pages - Business strategy

By the end of the 20th century, 80 percent of the U.S. products were competing in the international market. This fact emphasizes the globalization of the world's economy. The changing environment and increasing complexity of the 21st century workplace makes communication even more important. In...

12 nov. 2010
ppt

McDonald's: Strategic challenge and SWOT analysis

Thesis - 30 pages - Business strategy

In the 90s, the firm had to cope with a number of challenges: The microwave oven, increasing health consciousness and competition. In 1999, as Jack Greenberg took over the reins of the firm, the situation was complicated due to competition between fast-food giants. McDonald's timelines: 1937:...

12 nov. 2010
ppt

McDonald's: Strategic challenge and SWOT analysis

Internship report - 47 pages - Business strategy

In the 90s, the firm had to cope with a number of challenges: The microwave oven, increasing health consciousness and competition. In 1999, as Jack Greenberg took over the reins of the firm, the situation was complicated due to competition between fast-food giants. McDonald's timelines: 1937:...

11 nov. 2010
doc

Analyzing the strategy of "Tresses" hairdressing services

Thesis - 8 pages - Business strategy

The introduction of this report begins by stating its purpose which is to analyze strategies which a new hairdressing service provider, Tresses should practice in order to successfully launch itself in the market. It then touches on the industry as well as describes Tresses uniqueness in catering...

11 nov. 2010
doc

Apple Inc. : Case Study with recommendations

Case study - 4 pages - Business strategy

Apple had been a very successful company since its foundation in 1976. It has been a leader in the computer and mobile technologies field since its first release of the Apple- I to the most recent revolutionary product, the iPad. Through its core competencies innovative design, advanced...

09 nov. 2010
doc

International Strategic Management - L'Oreal

Thesis - 13 pages - Business strategy

Owing to the saturation of domestic markets and the intensification of competition, companies are forced to internationalize their operations by exploiting new markets not just to survive but also to grow (Souvik Dhar, 2006). Different strategies have to be adopted according to the consumer. Many...

02 nov. 2010
pdf

Skype: Company overview, strategy and SWOT analysis

Thesis - 9 pages - Business strategy

In this assignment we are going to make a study of the software application SKYPE and it's services based on VOIP (voice over Internet Protocol). In the first part we will see the company overview including a presentation of the company, the features of the software, some key numbers, and a SWOT...

25 oct. 2010
ppt

McDonald's Company profile and SWOT analysis

Presentation - 20 pages - Business strategy

Largest fast food chain in the world Our focus: - McDonald's America - McDonald's Thailand Founded in 1940 in San Bernardino, CA by Dick and Mac McDonald, McDonald's began franchising in 1955 with the implementation of “speedee service system”. The fast food chain is currently...

25 oct. 2010
ppt

McDonald's Company profile and SWOT analysis

Internship report - 28 pages - Business strategy

Largest fast food chain in the world Our focus: - McDonald's America - McDonald's Thailand Founded in 1940 in San Bernardino, CA by Dick and Mac McDonald, McDonald's began franchising in 1955 with the implementation of “speedee service system”. The fast food chain is currently...

14 oct. 2010
doc

Case study: Whole Foods Market

Case study - 6 pages - Business strategy

Founded in 1980 in Austin Texas, Whole Foods is a supermarket focused in health, natural and organic products all across the United States. First consolidated as a small local store with 19 workers, presently Whole Foods has outlets in 36 states in the US and other countries such as Canada and...

08 oct. 2010
doc

The risk management system of the Coca Cola company

Case study - 10 pages - Business strategy

This file is about a company chosen by students who are required to focus on the Risk Management System of this firm. This file is divided into five parts, which are: the Abstract, the Executive Summary, the Background Company presentation, the Risk Management Program and finally, the Risk...

08 oct. 2010
doc

The international marketing strategy of "Leon Barde Vintage Wine" to enter the Chinese wine market

Market study - 14 pages - Business strategy

France is attached to a sector which is an important part of its own identity : the sector of the wine. When you will ask one characteristic of our country to foreigners, the majority will answer Paris, the gastronomy, the luxurious, maybe the love but definitely also the wine. Since the...