Dell challenges
Case study - 3 pages - Business strategy
Founded in 1984, Dell Corp. has achieved phenomenal growth since then, and by 2000 had topped $25 billion in sales and over $2 billion in net income. Engine of this success is Dell's Direct Model, which primary contains low costs for the manufacturing process and a direct customer relationship....
The strategic process related to supplier selection in the aircraft industry
Case study - 18 pages - Business strategy
Nowadays, more firms choose to outsource activities and products which are considered outside of the company's core business. This enables them to concentrate exclusively on their main activity and become more efficient at it. Therefore, the selection and evaluation process of vendors likely to...
WH Smith launches 'Kindle killer'
Case study - 3 pages - Business strategy
In 2011, the Amazon Kindle sales generated around $2 billion in revenue and a further $1.7 billion with the sales of millions of e-books (CNN, 2011). These figures have pushed traditional book and high street newsagent WH Smith to launch its own e-reader in order to tap into this new market. WH...
Le Manoir des Abeilles- Principles of purchasing
Market study - 18 pages - Business strategy
Outsourced Category: Raw materials: - No value adding producing flour or eggs - Quality ingredients require specialists suppliers Car fleet / oil / water / electricity etc.: - No interest at all to produce it (except maybe electricity) Transport: - Little company: small investment capabilities -...
Pernod-Ricard: Strategic analysis - publié le 09/05/2012
Case study - 7 pages - Business strategy
Established in 1975 after the merger between Pernod SA and Ricard SA, Pernod-Ricard has 18,226 collaborators throughout 70 countries. Pernod-Ricard is the world leader on the market of premium and prestige spirits, and the co-leader on the wine and spirits market. The company is the leader on the...
Pernod-Ricard: Strategic analysis
Case study - 7 pages - Business strategy
Established in 1975 after the merger between Pernod SA and Ricard SA, Pernod-Ricard has 18,226 collaborators throughout 70 countries. Pernod-Ricard is the world leader on the market of premium and prestige spirits, and the co-leader on the wine and spirits market. The company is the leader on the...
Country risk analysis for foreign businesses in Italy 2011
Case study - 11 pages - Business strategy
This work presents a country risk analysis in a particular country that has been recently found at center of Europe's economic crisis. Indeed, this country is Italy, which both economically and politically, has undergone a period of worsening along the recent years. Although Italy has a...
Research methods for managers - published: 08/05/2012
Tutorials/exercises - 16 pages - Business strategy
The core problem in this case was related with a production planning again. How many S and how many P can I produce in order to maximize my profit with production's constraints like limited raw materials (USB ports), limited assembly hours and limited quality control hours. The main lesson of...
Research Methods for Managers - publié le 08/05/2012
Tutorials/exercises - 16 pages - Business strategy
The core problem in this case was related with a production planning again. How many S and how many P can I produce in order to maximize my profit with production's constraints like limited raw materials (USB ports), limited assembly hours and limited quality control hours. The main lesson of...
Selling through customer business development: P & G
Case study - 10 pages - Business strategy
In the 80's, manufacturers began to spend money to better understand consumers, and P&G more than anyone. However, they never really asked, if these needs were the same in retailers. It was the period when P&G decided, to change the sales department into a more strategic department named Customer...
Selling through customer business development: P & G - publié le 08/05/2012
Case study - 10 pages - Business strategy
In the 80's, manufacturers began to spend money to better understand consumers, and P&G more than anyone. However, they never really asked, if these needs were the same in retailers. It was the period when P&G decided, to change the sales department into a more strategic department named Customer...
Mergers and Acquisitions - published: 07/05/2012
Essay - 13 pages - Business strategy
In this paper, we will analyze, through four specific questions, the Brazilian beer merger between Brahma and Antarctica. In 1999, Brahma's CEO, named Marcel Telles, informed the firm's executives team about the negotiation of a possible merger with another Brazilian firm: Antarctica. The main...
Mergers and Acquisitions - publié le 07/05/2012
Case study - 13 pages - Business strategy
In this paper, we will analyze, through four specific questions, the Brazilian beer merger between Brahma and Antarctica. In 1999, Brahma's CEO, named Marcel Telles, informed the firm's executives team about the negotiation of a possible merger with another Brazilian firm: Antarctica. The main...
International business law - risks and foreign markets
Essay - 15 pages - Business strategy
International business law is about the main legal risks we have making contracts all over the world. Knowing principal rules and risks, it is a right way to do business overseas. That is why this study about international business law is a good method to increase future international managers...
Business statistics
Case study - 9 pages - Business strategy
Talking about central tendencies, in which cases the median and the mode can be more useful than the mean? Illustrate through real life examples. •Definition of different central tendencies The notion of central tendencies represents the average of the set of values. It is a basis...
Starbucks coffee - publié le 24/04/2012
Case study - 4 pages - Business strategy
Over the last 50 years, the coffee market has suffered from a very bad reputation regarding the behaviour of the worldwide companies with their suppliers that are spread in some developing countries such as Colombia in South America. Over the last 20 years we have been witnessing that companies...
Air France-KLM: Do the strategic choices of development of Air France-KLM enable the group to ensure a sustainable and competitive place to face the new difficulties of the market?
Essay - 45 pages - Business strategy
Organizational development strategies of a company are carried around several axes. Indeed, it is needed to take into account the external and internal sources of change, the steps through which it passes, the context, the forces involved etc. to finally determine the kind of strategic evolution...
Siemens analysis: Betting on diversification - published: 11/04/2012
Essay - 15 pages - Business strategy
Siemens AG is an electronics and electrical engineering company. The company is an integrated technology company with activities in the fields of industry, energy and healthcare. Siemens operates in six segments: Industry, Energy, Healthcare, and “below the line” segments composed of...
Siemens analysis: Betting on diversification
Case study - 15 pages - Business strategy
Siemens AG is an electronics and electrical engineering company. The company is an integrated technology company with activities in the fields of industry, energy and healthcare. Siemens operates in six segments: Industry, Energy, Healthcare, and “below the line” segments composed of...
Theories of how advertising works
Essay - 5 pages - Business strategy
Nowadays, advertising is pervasive. From the moment people wake up until the moment they fall asleep they are bombarded with all kinds of advertisements. Ads appear on the TV and radio, on billboards, newspapers and magazines, on the Internet. Considering this, Tellis (2004) implies that...
Theories of how advertising works - published: 11/04/2012
Essay - 5 pages - Business strategy
Nowadays, advertising is pervasive. From the moment people wake up until the moment they fall asleep they are bombarded with all kinds of advertisements. Ads appear on the TV and radio, on billboards, newspapers and magazines, on the Internet. Considering this, Tellis (2004) implies that...
Steve Jobs
Case study - 11 pages - Business strategy
The chosen - Only one person born with something special during a century : Steve Jobs is one of them - Apple Slogan : « Think different ». • The genius - Not an inventor - Inspiration from the others - Revolutionzed the industries The illuminated - Spirituality and drugs - Travel to India...
International legal tools - published: 04/04/2012
Essay - 4 pages - Business strategy
An Italian company orders some chemical products by phone from a German supplier on the 12 of December 2001. On the 18th of December, a confirmation by fax of the order is sent by the Italian company to the German supplier. The purchase order specifies that the product must be in the granular...
International legal tools
Essay - 4 pages - Business strategy
An Italian company orders some chemical products by phone from a German supplier on the 12 of December 2001. On the 18th of December, a confirmation by fax of the order is sent by the Italian company to the German supplier. The purchase order specifies that the product must be in the granular...
Designing a training program in an industrial company
Essay - 4 pages - Business strategy
Sempermed, a company which produce medical and industrial gloves, is a subsidiary of the Semperit Group. This one is one of the most competitive companies in the international rubber and plastics industry. Sempermed is on a leading position on the European and American markets. With a wish to...
Yingli green energy
Financial analysis - 13 pages - Business strategy
Yingli Green Energy, is a Chinese Photovoltaic manufacturers that was founded in 1998 by Liansheng Miao. It is headquartered in Baoding, China, and employed over 11000 employees over the world. YGE became through years a leading solar energy company thanks to the quality of its products sold...
Strategy and competitive analysis of L'Atelier Des Chefs - published: 02/04/2012
Essay - 7 pages - Business strategy
The mission of L'Atelier Des Chefs is to invent new ways to cook, that can be accessible for all who love cooking and have passion for it. For individual customers and professionals too, cooking classes are taught by top chef of famous French restaurants, and adapted at their level. Indeed, with...
Strategy and competitive analysis of L'Atelier Des Chefs
Case study - 7 pages - Business strategy
The mission of L'Atelier Des Chefs is to invent new ways to cook, that can be accessible for all who love cooking and have passion for it. For individual customers and professionals too, cooking classes are taught by top chef of famous French restaurants, and adapted at their level. Indeed, with...
Danone case: Risk management - published: 02/04/2012
Essay - 12 pages - Business strategy
Today, Danone is one of the most famous and powerful company in the food industry all around the world thanks to its presence in more than 120 countries. Since its creation in 1929, Danone increased its notoriety and diversified its activities following its mission which is “Bring health...
Danone case: Risk management
Case study - 12 pages - Business strategy
Today, Danone is one of the most famous and powerful company in the food industry all around the world thanks to its presence in more than 120 countries. Since its creation in 1929, Danone increased its notoriety and diversified its activities following its mission which is “Bring health...
