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Tutorials/exercises in business strategy

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24 août 2025

Commercial Synergy Agreement between Zanzicar and Expedicar

Tutorials/exercises - 2 pages - Business strategy

This document analyzes the commercial synergy agreement between Zanzicar and Expedicar, a partnership that aims to increase market share and efficiency in the automotive sector. The agreement involves a vertical integration that allows for the internalization of intermediate costs and improved...

05 juil. 2025

Value chain model: identifying and building strategic competence and capability to obtain competitive advantage

Tutorials/exercises - 5 pages - Business strategy

Explain the relevance of the value chain model in respect of identifying and building strategic competence and capability, and outline the circumstances of how an organization may gain or not gain competitive advantage from the individual value activities and management of the relationships...

14 nov. 2024

Complete SEA strategy

Tutorials/exercises - 2 pages - Business strategy

The SEA strategy will enable OBBA to position itself at the top of the results for high-conversion keywords.

17 oct. 2024

Customer Satisfaction and Its Impact on The Future Costs of Selling - Lim, L. G., Tuli, K. R., & Grewal, R. (2020)

Tutorials/exercises - 4 pages - Business strategy

The article by Lim et al. (2020) provides a combination of empirical along with theoretical research on the existence of a linkage between customer satisfaction and a firm's future selling costs (COS). The study investigates the matters not adequately scrutinized in dealing with customer...

31 août 2024

Business Intelligence - published: 31/08/2024

Tutorials/exercises - 3 pages - Business strategy

Mastery of knowledge and information is probably the most important competitive advantage of the 21st century, and to find relevant and reliable information is a steady challenge for a company. Business Intelligence could be defined as a set of tools and practices giving access to information,...

30 juin 2024

Taking Risks

Tutorials/exercises - 9 pages - Business strategy

The document resolves exercises focusing on the subject of risks in business marketing. They involve using specific skills and vocabulary in order to answer questions about risk taking.

30 juin 2024

Data Analysis for Decision Making - Quantitative Technique

Tutorials/exercises - 6 pages - Business strategy

The population in this example is the number of boys of a certain age. We have a sample of 25 boys of the same age, whose mean weight is 80.94 pounds. It is argued that boys in the neighborhood from which the sample is drawn are underfed. We can observe that there is a difference of almost 5...

29 déc. 2023

International business management

Tutorials/exercises - 2 pages - Business strategy

For the purpose of this comment, I picked different elements depending on my personal interests especially on management issues and how it is possible to bring people from different cultures, with different expectations and ways of communicating things to work together in the same project, with...

27 déc. 2023

Negotiation exercise to prepare an interview with the HRD - 10 preparation points template

Tutorials/exercises - 2 pages - Business strategy

We will first, define, the relationship table presented in this negotiation round. Fabiessi appears as a well established and successful medium-sized Italian manufacturing company specialized in high-end kitchen equipment, and recently listed on the stock market for ten years, thanks to its...

16 oct. 2022

Business ethics: Ethically dubious employee conduct

Tutorials/exercises - 3 pages - Business strategy

This document is a Q&A related to the case analysis "Ethically dubious employee conduct". All questions are fully answered in a very complete and developped manner.

22 mars 2022

World Trade Business Game - Austria, Malaysia, Bolivia - Gas, Timber

Tutorials/exercises - 16 pages - Business strategy

This document is a comprehensive analysis of 3 country potentials in terms of international trade globally, and specifically in the timber and gas markets.

21 sept. 2020

Research in Motion

Tutorials/exercises - 3 pages - Business strategy

1. What are the dominant economic characteristics of the wireless communications industry? What are the distinguishing features of the market for smartphones? 2. What is competition like in the wireless phone industry? Which of the fi ve competitive forces is strongest? Which is weakest? What...

16 sept. 2020

The influence of corporate hacking policies implementation over HR management of millennials

Tutorials/exercises - 12 pages - Business strategy

The purpose of this research proposal is to evaluate the use of non-financial gratifications by companies to the millennials and highly educated employees and especially the use and development of a corporate hacker friendly culture within the company's management.

12 août 2020
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Strategic Business Development

Tutorials/exercises - 8 pages - Business strategy

Question 1: In the course you have been introduced to different approaches to consultancy work and you worked in a group with a consultancy-like business development task. Based on the literature and the group task, answer the following questions. ?A) Briefly describe and reflect upon how...

10 août 2020
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Volcker rule

Tutorials/exercises - 3 pages - Business strategy

How would market participants respond? Can they avoid compliance to the new regulation? Could there be unintended consequences? Can regulators abuse the measure?

08 mai 2012
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Research methods for managers - published: 08/05/2012

Tutorials/exercises - 16 pages - Business strategy

The core problem in this case was related with a production planning again. How many S and how many P can I produce in order to maximize my profit with production's constraints like limited raw materials (USB ports), limited assembly hours and limited quality control hours. The main lesson of...

08 mai 2012
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Research Methods for Managers - publié le 08/05/2012

Tutorials/exercises - 16 pages - Business strategy

The core problem in this case was related with a production planning again. How many S and how many P can I produce in order to maximize my profit with production's constraints like limited raw materials (USB ports), limited assembly hours and limited quality control hours. The main lesson of...

20 déc. 2010
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Milkeal: Product report

Tutorials/exercises - 20 pages - Business strategy

Three graphs in the document will show us the habits of people in the morning. We can notice that active people do not take a lot of time to get ready. The majority of them take 45 minutes to get ready. Consequently, these people do not have enough time for breakfast. Moreover, people who say...

06 oct. 2010
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International Marketing - Bonne Maman's jam - publié le 06/10/2010

Tutorials/exercises - 14 pages - Business strategy

Since its inception in 1971, the French jam manufacturer Bonne Maman, a subsidiary of Andros, has become one of the main jam brands in France, with about 35% market share in 2008-2009 fiscal year. Its main power is the product itself, prying on the French spirit of the homemade. The taste and...

06 oct. 2010
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International Marketing - Bonne Maman's jam

Tutorials/exercises - 14 pages - Business strategy

Since its inception in 1971, the French jam manufacturer Bonne Maman, a subsidiary of Andros, has become one of the main jam brands in France, with about 35% market share in 2008-2009 fiscal year. Its main power is the product itself, prying on the French spirit of the homemade. The taste and...

06 oct. 2010
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Marketing of the 21th century: EcoATM, the French recycling market - publié le 06/10/2010

Tutorials/exercises - 20 pages - Business strategy

EcoATM is a very young enterprise with good respect of the environment. Their main idea is to develop in the United States for the moment an ECycling machine. It's a machine in which you can put your electronic wastes. In exchange it gives you money. You can choose to keep the money or to give it...

06 oct. 2010
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Marketing of the 21th century: EcoATM, the French recycling market

Tutorials/exercises - 20 pages - Business strategy

EcoATM is a very young enterprise with good respect of the environment. Their main idea is to develop in the United States for the moment an ECycling machine. It's a machine in which you can put your electronic wastes. In exchange it gives you money. You can choose to keep the money or to give it...

06 oct. 2010
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Online communication: Comparison between American and French franchises in classical restaurants

Tutorials/exercises - 20 pages - Business strategy

To better understand the issues of online communication for businesses today we suggest to previously introducing the internet marketing concept and strategy. - What is the importance of internet marketing today? - What internet provides to businesses? - How businesses mix traditional and...

29 juin 2010
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The road ahead for Spanish cars

Tutorials/exercises - 4 pages - Business strategy

This article elucidates my internship in the Spanish company, Zanini. The internship was spread over a period of six weeks. This family business, located in Parets del Valles in Barcelona suburb, specializes in the development and manufacture of plastic components for the automotive sector....

28 juin 2010
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The role of the works council in the company's internal communications

Tutorials/exercises - 4 pages - Business strategy

The Works council was established in 1945 with the aim of involving the employees in the running of the company and establishing cooperation between employers and employees without undermining the authority of the entrepreneur, and thus increasing competiveness. The purpose of the works council...

21 juin 2010
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Electronic commerce in the European union: The case study of Premier tours ltd

Tutorials/exercises - 23 pages - Business strategy

Electronic commerce has emerged with the development of the new information and communication technologies, the Internet and the World Wide Web. This paper addresses the theoretical issue of the electronic commerce by introducing the main theoretical issues and summarizing the few literary...

06 avril 2010
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Reasons for doing qualitative research into strategic decision-making process

Tutorials/exercises - 7 pages - Business strategy

Strategic decision-making process is a crucial part of strategy formulation and implementation. However, most inquiries into strategic decision-making process use quantitative methods. Even if there have been calls for more qualitative method for decision-making research, most researchers still...

06 avril 2010
pdf

A model of contingent governance choice and performance in business process outsourcing: the effects of relational and process uncertainty

Tutorials/exercises - 12 pages - Business strategy

Business process outsourcing (BPO) is rapidly emerging as an imperative for competitive success in modern organizations. This study characterizes contractual coordination, or the mutual exchange of rights, and procedural coordination, or the relational norms and processes that facilitate mutual...

25 janv. 2010
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Business strategy: Great chance for McDonalds to invest and develop in Vietnam's fast food market

Tutorials/exercises - 30 pages - Business strategy

Experts believe that Vietnam is the potential fast food market, but the available systems of fast food restaurants have not met the customer's demand yet. So, it is a great chance for McDonalds to invest and develop in Vietnam. Therefore, a project to analyze the chances, risks, competitors and...

23 nov. 2009
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Report on Vodafone's success strategy in Europe

Tutorials/exercises - 59 pages - Business strategy

Following the Schumann declaration (1950) the European Economic Community (EEC) or Common Market, of six nations was established by the Treaty of Rome in 1957. Since this time, the number of member states has increased to fifteen, and successive treaties have gradually strengthened the degree of...