Abstract
For this assignment, i was asked to choose and launch a new product. The product that i decided to launch is a new barbecue sauce, produced especially for people who want to take care about the environment and of themselves.
In this case especially, our product could know an important success. In fact, we have a large target, because a larger part of people considers having a natural flavor and is one the main reason that makes them to purchase a product. The product is natural and has the same principal characteristics to that of a classical barbecue sauce.
During this assignment, we will see the different media of communications that we will use, in order to keep our main strategy: to promote the brand. As a consequence, we will use in priority the television, by creating a memorable slogan: "Natural Flavoring Magic".
In the first part, we will see the product itself, by seeing the functions, the name of the brand and the slogan. Then, we will analyze the audience, and the target market, using the different drivers that the consumers respond to, and the way that we deliver the message. In the fourth part, regulatory issues are concerned, with the French and the European Union regulations. To finish, we will do some visuals, in order to have a precise idea of the ad campaign.
