Abstract
In this assignment, we analyze the selection and launch a new product. The product that I have to launch is a new deodorant, produced especially for women who have a sensitive skin and after a depilation. This product is sold in some specific shops only. Few brands are producing this product, because of the differing costs that it has. It is named A'Tane, in reference of the God of the beauty and the Sky in Tahitian language. In this case, we have a huge target, as 70% of the women consider having a sensitive skin. The product is ecological, and is presented in the form of wipes (which is a convenient option for travelers), uses natural products, and retains the same principal characteristics that a classical deodorant has. In this assignment, we will see the different media of communications that we will use, in order to promote the brand.
