Abstract
The formal launch of Smart was cancelled in 1998 due to safety reasons and errors in the process of marketing. However, after two years of continuously promoting and marketing Smart, the sales finally picked up. Overwhelmed by this success, Smart launched its other models that seemed as original as the ones already existing in the market. The model that stood out the most was the minis town two-seater. Smart hoped to reach, with this model, the threshold of the 200 000 unit sales per year. Smart contemplated on restarting its "baby" by using three cylinders of the engine with the assistance from other manufacturers like Nissan and Mitsubishi. In this competitive motor market, the company ?Daimler Chrysler' is working at present on a new version of micro computing. The new arrival had numerous advantages of being spacious, more comfortable highly more economic. It was announced in 2007 and aimed to seduce a wider public and thus conquer new markets.
