Stade de France, event management, marketing innovation, sales management, business development, Artificial Intelligence, Augmented Reality, concession management, public limited company, sports facilities management
The Stade de France Consortium, a public limited company managing the Stade de France, requires innovative strategies to stay ahead in the event sector.
[...] Since many events have relaunched the dynamics, including the Paris Olympic and Paralympic Games, during which the Stade de France hosted competitions. 7. Study by the Agency for the Employment of Executives (APEC) APEC website6 Published in February 2024 Certain professions constitute future and carrier professions. Among these professions, several are related to the professions employed by the Stade de France Among the mentioned professions, all commercial professions. The APEC study reveals that for these professions: the volume of offers in 2023 is greater than or equal to 5,000 offers. [...]
[...] It is also responsible for all operations related to the organization of events. Thus, the main professions involved are diverse: lawyers, buyers, project managers, architects, engineers, salespeople, etc. 2. Description of the sector of activity and the market of the organization The organization's sector of activity is the management of sports facilities. There are nearly 381,000 sports facilities in France of which are managed by local authorities. Indeed, local sports facilities are generally managed by public establishments such as Public Establishments for Intercommunal Cooperation (EPCI), regions, departments and municipalities. [...]
[...] In order to establish this monitoring, it was possible to devote two weeks to it, with a budget of less than 100 euros. This budget essentially allowed for the acquisition of legal and technical documents that enabled a more detailed knowledge of the company. The sorting and organization of the information were done based on their dates, legal and scientific values. By this, I mean that to ensure that an information is up-to-date, it must be the most recent of those found. [...]
[...] To know if the Consortium's activity will continue beyond the concession. Extract from the article: "The Stade de France concession is set to expire in June 2025, and bidders were required to submit their offer on Wednesday, January although the original deadline was set for mid-November." The consortium is a candidate for its own succession for the next concession that will be awarded by the State 4. Upcoming events at the Stade de France Stade de France website4 Consulted on 2 August 2024 Very relevant concerning the number of public events known. [...]
[...] He will be able to work with a developer depending on the evolutions that could be validated by the consortium. - concerning the commercial, in order to attract good profiles, it may involve offering a career path, allowing a newly arrived commercial in the company to become a sales manager and then business developer; To do this, it is necessary to propose evolutions to people in these positions every 2 years, based on their results. To remain competitive, it is possible to offer attractive salaries from the start of the position, to which it is possible to associate bonuses, based on the results of professionals. [...]
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