Internship report on QoQa.ch's e-commerce operations, highlighting challenges and skills developed in content management and marketing.
Extract
[...] In addition, the company offers a mobile app, providing a consistent and practical experience for users on the go. This customer-centric approach ensures a positive and memorable interaction at every stage of the purchasing journey. - Target Market: QoQa.ch primarily targets Swiss consumers seeking attractive and quality offers at competitive prices. Its offer addresses a diverse audience, ranging from young active individuals to families in search of good deals. The company aims to meet the expectations of demanding consumers by offering a varied and attractive selection of products. [...]
[...] For example, when launching a new offer on QoQa.ch's website, the company had to increase its price due to economic constraints. This price increase can lead to mixed reactions from customers, who are accustomed to benefiting from affordable and affordable offers from QoQa.ch. Therefore, it is crucial for the company to manage this problem with care in order to preserve its reputation and its relationship of trust with its customers. The price elasticity of demand theory suggests that changes in the price of a product or service can influence the quantity demanded by consumers. [...]
[...] - The Suppliers: QoQa.ch establishes strategic partnerships with a diverse range of suppliers to obtain competitive prices. By negotiating favorable agreements and sourcing directly from manufacturers, QoQa.ch is able to offer high-quality products at unbeatable prices. This approach enables it to meet consumer expectations in terms of quality-price ratio while maintaining its position as a leader in the Swiss e-commerce market. B. Analysis of Challenges and Areas for Improvement at QoQa.ch in Light of Theories Studied at EHL Problem Dilution of Information due to Holacracy During my internship at QoQa.ch, I observed an internal communication problem related to holacracy. [...]
[...] In the context of QoQa.ch, the psychic distance with German Switzerland can be exacerbated by persistent cultural differences between the language regions of the country. Thus, even if certain cultural trends may spread across borders, it is crucial to recognize and respect the cultural particularities of each market to achieve effective expansion. A second theory related to this problem is the theory of cultural diversity management. This theory focuses on the strategies and practices that enable effective management of cultural diversity within an organization. [...]
[...] The theory of task coordination in human resources offers additional insight into this problem. This theory highlights the importance of effective coordination of activities to ensure operational efficiency and global performance. In the context of QoQa.ch, an ineffective communication between the different autonomous circles can lead to delays in decision-making, conflicts of skills and operational inefficiencies. This can also affect employee motivation, who may feel disconnected or poorly informed about the company's objectives and activities. Problem Psychic Distance with German Switzerland A problem related to psychic distance with German Switzerland has also been identified. [...]
