Corporate Social Responsibility CSR, financial performance, employee engagement, company culture, human resources management HRM, sustainability, innovation, employer brand
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This document discusses the importance of Corporate Social Responsibility (CSR) in companies, its impact on employee engagement, financial performance, and innovation.
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[...] Practices of Social Responsibility in Moroccan listed companies: Analysis of the quadridimensional model of Carroll (1991) and application to the Moroccan case. https://hal.science/hal-01728603v2 Elise Bonneveux, Jean-Yves Saulquin. THE ADOPTION OF CSR BY SME MANAGERS. THE NETWORK AS A VECTOR OF MANAGEMENT LEARNING. Management & Future Review ?10.3917/mav.023.0170?. ?hal-02429187? Lola. (2024, January 18). Onboarding HR : definition & key steps. Asys. [...]
[...] Thus, in this second part, we have been led to see the impacts of CSR on the performance and attractiveness of the company, we have been able to show that thanks to CSR practices in HR, it was possible to convey a better image of the employer brand and that it was possible to carry out recruitments of people corresponding to the best values that the company wants to convey, so we have demonstrated that CSR contributes to attracting talents who correspond to these values; also, we have been able to show that CSR allows for a stronger commitment of employees, a better motivation to act within the framework of the company's missions. Finally, in a last sub-part, we are interested in the impacts of CSR on the financial performance of companies. [...]
[...] Laroche, there would be a virtuous circle between CSR and financial performance: high level of social performance leads to an improvement in financial performance which offers the opportunity to reinvest in socially responsible actions'." Also, they demonstrate that finally, the studies that have been conducted on the links between CSR approach and financial performance demonstrate results that are relatively divergent from one study to another. That is why, they wanted to study the link between communication and financial performance. In terms of a study that proposes various mathematical models, in conclusion: « The main result obtained allowed to validate the hypothesis that the CSR communication of large companies is positively related to financial performance. [...]
[...] Finally, CSR allows for innovating with all stakeholders and employees by exploring new paths, new subjects and new ways of working collectively. In this sense, CSR proves to be a very positive approach for the company. Chapter Challenges and perspectives for the integration of CSR in HR Thus, after having analyzed the importance of CSR for companies and the impacts of CSR on the performance and attractiveness of the company, we will be interested in a final part in the challenges and perspectives existing for the integration of CSR in HR. [...]
[...] ) among its current employees and potential candidates. ( . ) 'Ambler and Barrow (1996) propose three constitutive dimensions of the employer brand, which are the functional benefits that correspond to the utility/interest of the work and development activities for the employee; the economic, financial, and material benefits; and the psychological benefits that refer to feelings of belonging and control. 31» Indeed, we understand that behind the term employer brand, there are ultimately stakes of reputation as to how the company is engaged in the world and how it treats its employees. [...]
