Abstract
India is a new world power and its importance is steadily growing. The recognition was long in coming, but now everyone ranks this ancient British colony in the same place as China. India is intended to follow the same road.
At the same time, Decathlon, one of the leaders in the sector of distribution of sporting articles, occupies a market segment which is steadily increasing too.
The opportunity to be able to establish Decathlon in India follows an economic logic (market which rapidly growing, relocation towards Asia) and allows interaction between two different types of cultures: the Indian culture with its specificities and its management, and the European culture represented by Decathlon.
The problem posed is to understand which type of organization management and working style Decathlon should adopt to become established in India, and what recommendations this study can highlight?
