Abstract
With the Stage Gate Model of Innovation we can develop our product step by step and when a step is over we can still come back to it if we see that it does not work; for example if we see that customers don't like a flavor we can stop its production and produce another flavor. Moreover it is an advantage for Natoora to have this synergy between the production and the marketing; the different services work together and we can step back in order to correct a potential mistake in the product itself (flavor?) or in the packaging. In order to minimize the errors, there is also a step of testing and valuation which is very important and which will help us not to make a mistake; the Stage Gate Model of Innovation is very well adapted to the launching of a new product because each step reduces the possibility of mistakes and the chances of success are increased.
