Abstract
To survive and to enable continued growth in today's fast changing environment, large corporations need to continually renew themselves through new products and new businesses. In some instances this involves dealing with advanced technology. To illustrate this adaptation, I chose as an example of corporate entrepreneurship the case of Google. Indeed, Google is the most famous web corporation specializes in Internet search and in online advertising. Created in 1998 by Larry Page and Sergey Brin, Google gets a well thought and organized structure. This example will allow us to understand the concept of Corporate Entrepreneurship. We could study the good ( best ? ) ways to apply it in a company, the obedients of such a management, the difficulties to apply it in certain industries or companies… We will see that innovation is the main principle of this management.
