Abstract
AMD has witnessed a significant increase during the last year, thanks to different elements which permit it to develop its business. The company experienced an important development in the market: 'A 17% increase in 2004' (Elie Ofek and Lauren Barley, AMD: A Customer-Centric Approach to Innovation, January 31, 2007, p 2). This increase is explained, thanks to a long term strategy implemented in order to compete with the leader of the market, Intel. AMD is a player of the market but it 'fights' against the tough competition of Intel.
