Study of the company Grand Optical
Case study - 15 pages - Management
Grand Optical is a chain of optical stores, which was created in 1989 with the opening of a single store in the mall of Belle Thorn in the Paris region. For the first time a laboratory was built within the institution and was in full view of the customers. This channel belongs to the group which...
Nike's artistic communication
Thesis - 20 pages - Management
Within the scope of our project on commercial communication, we were to make a study on the communication strategy adopted for either a brand or a product. We chose the Nike brand as it enjoys phenomenal fame. Nike has a variety of products ranging from clothes, shoes and accessories to sports...
The grounding of Swiss Air
Thesis - 2 pages - Management
The grounding of the popular airline company SWISSAIR in the month of March 2002 marked the end of a long wait. This downturn resulted in the creation of a Swiss company which was repurchased in March 2005 by the German group Lufthansa. Our goal, as leaders, is to improve the financial position...
'To communicate and convince in a project' by Ramez Cayette (2008)
Book review - 4 pages - Management
In this book, the author outlines the best practices that underpin the success of a project; he highlights 10 such steps. Excerpt: "The first practice is to conduct a communication audit. This identifies the key players who are directly involved in the project, identify their positions (and those...
Toyota: General analysis of management
Thesis - 22 pages - Management
Toyota sets itself apart from its competitors by capitalizing on reliability. With this objective, the Japanese company has developed a rigorous management style, which aims for "zero defect". It is this force that drives the brand. It is therefore not surprising to find Toyota consistently...
Mark & Spencer: Company overview, market and competition
Thesis - 5 pages - Management
Marks & Spencer is a British retailer. Its head office is located in City of Westminster, London, England. It is the largest clothing retailer in UK. It was founded by Michael Marks and Thomas Spencer. Mark & Spencer is 43rd largest retailer in the world. Marks & Spencer have been for more than a...
Air Arabia: Company overview, market and competition
Thesis - 4 pages - Management
The company Air Arabia which is chosen in this report is a public company. This report also gives information about how the company works internally and externally. The main hub of the Air Arabia Company is in Sharjah, U.A.E and Mohamed V Airport in Casablanca, Morocco. This report will also give...
Apple Inc. - Corporate culture and policy
Thesis - 5 pages - Management
Apple Inc. (previously Apple Computer, Inc.) is an American multinational corporation established on April 1, 1976 in Cupertino, California. The company designs and markets consumer electronics, computer software, and personal computers. For its first 30 years, the company was named Apple...
Leisure's operations and event management: An example
Thesis - 4 pages - Management
The groups have planned to organize an event which will involve taking a manageable number of students. (Here 20 students are considered to be an appropriate number), from the University of Glamorgan to Aberavon Beach, Port Talbot. Vision This group organizes this event in the aim to ensure...
France telecom: The suicide crisis - publié le 18/11/2010
Thesis - 17 pages - Management
France Telecom S.A. is one of the world's leading and largest telecommunications operators in the world. It is the main telecommunications company in France, and the third largest in Europe. The French Telecom/Orange Group is also a world leader in telecommunications services for multinational...
France telecom: The suicide crisis
Thesis - 17 pages - Management
France Telecom S.A. is one of the world's leading and largest telecommunications operators in the world. It is the main telecommunications company in France, and the third largest in Europe. The French Telecom/Orange Group is also a world leader in telecommunications services for multinational...
An overview of Management approaches
Thesis - 4 pages - Management
There are many theories on management. Taylor's Classical Theory comprising Scientific Management, Fayol's Administrative Management and Weber's Bureaucratic Organization. Frederick Winslow Taylor (1856 - 1915, Philadelphia) is known as the Father of Scientific Management and is considered as one...
Critically discuss the approaches to the developing strategy. Is there evidence in today's business world to suggest that there is one best way?
Thesis - 5 pages - Management
In the context of the fast changing environment in today's business world, the majority of companies use a strategy to approach the future, to ensure the continuation of the company, and anticipate factors associated with the external and internal environment. In this corporate strategy context,...
International development: Renault-Nissan Alliance
Internship report - 25 pages - Management
Offer diversity 1) Expansion of their ranges of products Component and platform sharing 2) Internationalization of sales Manufacturing advantages 1)Taking the most of each production system - Increased Renault's productivity by 15% 2)Creation of the AIMS which will be used in India and...
Grieve company: A Case Study
Case study - 3 pages - Management
According to the case, what are the reasons why the company was not willing to internationalize? Grieve was not ready to internationalize because of three major reasons: - The first was about the nature of its product. Exporting industrial ovens and furnaces all over the world has a cost....
Entrepreneurship challenge
Thesis - 50 pages - Management
Working in group was not obvious at the beginning because we needed to be synchronized each other. Nevertheless, we are living in the same place in Mlada Boleslav and it was easy for us to meet each other in order to lead our project, applying the knowledge we got by our teachers in France and by...
Decision making management: Fully reflected decisions against quick and reflexive actions in decision making
Thesis - 3 pages - Management
Any human activity calls for making decisions, which can be defined as a commitment to a course of action. The result of making decisions is the selection of an alternative over others. The process involves discovery, acquisition and combination of relevant information. People have different...
Change management: The difficulties in applying change processes - published: 12/10/2010
Course material - 8 pages - Management
When a company knows an important growth, the entrepreneur and the executives needs to manage the changes and adapt the organization to its new expectations. They have to adapt the company to the new demand and ensure this expansion without damaging the global service and functioning. But it is...
Risk Management: Top 10 risks of a Koninklijke Philips Electronics - publié le 07/10/2010
Course material - 8 pages - Management
Philips Presentation Koninklijke Philips Electronics N.V., well known as Philips, is one of the biggest groups of the world in terms of electronics, household, music edition and medical equipment. In 2004, its sales reached € 30.3 billion and employed 161 586 people in more than 60 countries...
Risk Management: Top 10 risks of a Koninklijke Philips Electronics
Course material - 8 pages - Management
Philips Presentation Koninklijke Philips Electronics N.V., well known as Philips, is one of the biggest groups of the world in terms of electronics, household, music edition and medical equipment. In 2004, its sales reached € 30.3 billion and employed 161 586 people in more than 60 countries...
McDonald's multicultural management - publié le 06/10/2010
Thesis - 8 pages - Management
Even if Mc Donald's is not the fast food market pioneer and did not invent the hamburger, is now, the bigger fast food restaurant chain of the world. Nowadays, Mc Donald's gathers more than 31 000 restaurants in 121 countries. Thanks to a specific history and a quick evolution, the brand built a...
McDonald's multicultural management
Thesis - 8 pages - Management
?Even if Mc Donald's is not the fast food market pioneer and did not invent the hamburger, is now, the bigger fast food restaurant chain of the world. Nowadays, Mc Donald's gathers more than 31 000 restaurants in 121 countries. Thanks to a specific history and a quick evolution, the brand built...
US Leadership and Management - publié le 06/10/2010
Thesis - 10 pages - Management
Martin L.K. Was born in 1929 in Atlanta in United States of America and originally named « Michael King Junior ». His father was the Reverend Martin Luther King Senior. After traveling in Germany, his father change his name to Martin in honor of the German Protestant leader Martin Luther. In...
US Leadership and Management
Thesis - 10 pages - Management
Martin L.K. Was born in 1929 in Atlanta in United States of America and originally named « Michael King Junior ». His father was the Reverend Martin Luther King Senior. After traveling in Germany, his father change his name to Martin in honor of the German Protestant leader Martin Luther. In...
Change management: The difficulties in applying change processes
Internship report - 8 pages - Management
When a company witnesses an important growth or change period, the entrepreneur and the executives needs to manage the changes and adapt the organization to its new expectations. They have to adapt the company to the new demand and ensure this expansion without damaging their global service and...
Change management: The difficulties in applying change processes - published: 06/10/2010
Essay - 8 pages - Management
When a company witnesses an important growth or change period, the entrepreneur and the executives needs to manage the changes and adapt the organization to its new expectations. They have to adapt the company to the new demand and ensure this expansion without damaging their global service and...
What best explains people's willingness to work hard?
Tutorials/exercises - 6 pages - Management
To develop an answer to the question, “what best explains people's willingness to work hard?” it is necessary to look at some of the most influential motivational theories. However, before this, it is vital to have a clear understanding of the development of thought that led the...
The EMI's supply chain management
Case study - 8 pages - Management
Since 10 years, the music industry knew a deep period of crisis. There are several reasons : the new opportunities provided by Internet, the changes in the way of listening music, the price of DVD, etc ... But if the environment and the market evolved, the industry stayed inactive. When the sales...
The role played by salary and by non-financial incentives in promoting motivation in middle managers - publié le 30/09/2010
Essay - 8 pages - Management
The motivation is a key for achieving the goals and objectives of a company. It is really important for an organization to maximize the level of motivation of their employees in order to ensure the results. People cans not be motivated by others, it is above all a question of self motivation but...
Case study - Mergers & acquisitions
Case study - 7 pages - Management
David Kuchen is a serious young man which has a clear objective for his professional life. He is a 30 years old man who has chosen to leave a lucrative and regular Bay street job (advisory field) for getting an MBA from a top school and entering in the world of self entrepreneurship. With his...
