Abstract
Stelios Haji-Ioannou started Easy Jet in 1995 with 5 millions pounds, analysts were all predicting the future bankrupt of the new airline company. Where the major Airlines companies such as British Airways or Air France are working hard to make benefit with billions of turnover; Easy jet makes more profits with a ten times smaller turnover. This spectacular success in a few years made Easy jet on of the top European companies. The New York Times has elected Stelios Haji-Ioannou best entrepreneur of the year in 20061. The main reason of this success is the smart business model which define the brilliant strategy of Easy-Jet
The corporate strategy can be define as the processes by witch a company or an organization determine its purposes, objectives and desired levels of attainment; and decide of actions in order to achieve these objectives. The strategy of a company is always related to plan, tactic, perspective or vision and position.
In this essay we will focus on mission statement and on the sense of mission in the corporate strategy management. In a first part we will study the use of mission statement in the corporate strategy management and then in a second part we will focus on the sense of mission, and if it's more beneficial to companies.
