Google vs Microsoft - publié le 29/09/2010
Thesis - 13 pages - Finance
Since the launch of the Google Search engine, a paying version has been reserved for the enterprise, which allows firms' access to documents in the internal database of Google. Microsoft has now declared war on the famous search engine. It is a very profitable market and Gartner Group...
Mittal/Arcelor - Behind the merger - published: 29/09/2010
Presentation - 54 pages - Management
In January 2006, Arcelor's share was valued 2.9 times its 2005 EBITDA on the stock market. Six months later, Mittal's last offer to Arcelor amounted to 4.9 times its 2005 EBITDA. This paper studies the developments that took place between these two evaluations and their reasons. In the...
Miller's reasons to diversify - Heineken - publié le 29/09/2010
Case study - 7 pages - Business strategy
In today's increasingly global economic world, it is hard to find a company focused only on its own national market and single product. The key word for global companies is diversification. Specialized newspapers such as “The Financial Times” abound with news of company takeovers,...
McDonald's: impact of physical evidence and servicescapes on customer perceptions and employees' behaviour
Essay - 7 pages - Human resources
"Explain the impact of physical evidence and servicescapes on customer perceptions and employees' behavior within the service sector. Provide relevant service sector examples." McDonald's is an interpersonal service company, in Bitner's categorization, which highly resorts to physical...
Louis Vuitton Moet Hennessy (LVMH) in the luxury market - publié le 29/09/2010
Case study - 7 pages - Business strategy
Louis Vuitton Moët Hennessy, or LVMH, is currently the world leader in the luxury market. LVMH had recorded high profits in 2006, thus making it the best performer in the fashion and luxury industry. This achievement was acknowledged by the present CEO of the group, Bernard Arnault, who stated...
Supply Chain and Logistics Managements' evolution - published: 29/09/2010
Essay - 4 pages - Management
Globally, supply chain management (SCM) is the whole set of tools and methods that are used by managers in order to improve the supply chain of a company. Indeed, supply chain management is regarded as a process in which planning, implementing and controlling, allow the companies to satisfy the...
German accounting rules are suitable for solely domestic companies but not for multinational enterprises. Discuss - publié le 29/09/2010
Essay - 6 pages - Accounting
Following the Industrial Revolution in 1850 or so, the traditional German accounting appeared in an economic context fiercely influenced by banks. Indeed, for almost a century, banks had been the major financing sources for enterprises. After the WWII, the internationalisation of markets has led...
Case study: Unilever - publié le 29/09/2010
Case study - 5 pages - Management
The merger of Lever Brothers and Margarine Unie, two European companies, created the company Unilever which has become one of the major players in food, personal and home care market. Unilever competes with Procter & Gamble, owing to its 400 brands, in over 100 countries all around the world. In...
When Outsourcing Goes Wrong: A Look into the Outsourcing Relationship between Alcatel and HFS - publié le 29/09/2010
Essay - 8 pages - Finance
The issue of outsourcing has been the topic of debate among business corporations. As companies continue to outsource the business operations and processes to other countries, there has been a division among those who embrace outsourcing and those who are oppose to it. On one side, there are...
The Sarbanes-Oxley Act - publié le 29/09/2010
Essay - 2 pages - Finance
The Sarbanes-Oxley Act is one of the most important pieces of legislation affecting corporate governance and the practice of public accounting since the US securities laws of the early 1930s. The Act is relatively recent in the history of American accountancy. It was signed into law on 30 July...
Analysis of the European automotive industry through the expansion of Japanese cars in order to emphasize the major automotive strategy trends of the future - publié le 29/09/2010
Market study - 26 pages - Business strategy
Automotive industry has realized that UK is an important location. A number of companies have set up production bases in UK. The Asian, American and European constructors have proved that UK occupies an important place in the automotive industry. However, the Automotive Industry in Eastern...
What are the implications of the ?New Economy' for corporate strategy? - published: 29/09/2010
Essay - 5 pages - Management
The aim of this essay is to highligh the implications of the New Economy for the corporate strategy, to understand how companies use the Internet in their strategy to enhance their business. To answer this question, I will first explain what the New Economy is and the shifts from the Old Economy...
Enron: the story of a symbolic financial scandal - publié le 29/09/2010
Case study - 12 pages - Finance
The death of Kenneth Lay last spring and the recent 24-year sentence of Jeffrey Skilling have put an end to the darkest story of modern finance: the Enron case. Actually, this firm turned from a success model into a paradigm of all the problems of finance capitalism. With the giving up of the...
"You are a consultant to a company considering India or China as an attractive opportunity for investment. Citing appropriate examples of other companies' experiences assess the risks involved in investing in ONE of these countries" N/B Choose either Indi - published: 29/09/2010
Essay - 6 pages - Management
India is today, considered as the seventh largest, and the world's second most populated country, with 1.1 billions inhabitants. Due to a series of reforms conducted since 1991, India has become the second fastest growing economy with an annual growth rate of around 8% over the last three...
Tesco Case Study - publié le 29/09/2010
Case study - 23 pages - Business strategy
To understand the essay, it will be useful to consider the environment of the national market. Indeed, it will be helpful to understand why environmental influences are particularly significant in the future of a company and its competitors. So, 'a dynamic PESTE analysis can be done in order...
The transformation of Hoechst into Aventis
Case study - 18 pages - Management
The company 'Hoechst', was a chemical and pharmaceutical company founded in 1863. Hoechst and Rhône-Poulenc decide to create a subsidiary company, 'Aventis The Fusion' in 1999. How Dormann used evolution to achieve this ? What relations did Dormann develop within the company? What...
The failure of HP's ERP implementation - publié le 29/09/2010
Worksheets - 7 pages - Management
In June 2004, Hewlett Packard started the implementation of a new Enterprise Resource Planning Software in its North American Enterprise Servers and Storage (ESS) division. HP, known for its expertise in a lot of product fields and consulting capabilities, especially in the segment of SAP ERP...
Cross cultural issues in International Business - publié le 29/09/2010
Case study - 7 pages - Management
The L'atelier des chefs brand is a good example of how important it is to have a structured management in contemporary society. With the daily grind of the corporate culture leaving an indelible imprint on the workforce, it has become increasingly important that leisure and recreation companies...
The entrepreneurship within IKEA - publié le 29/09/2010
Case study - 8 pages - Management
We have chosen to use Ikea as the company in which we will base the analysis of this case report. The Ikea has been chosen is because we believe that it is a company which stems from entrepreneurial activities right from the beginning of its existence, to the present day. Ikea is a worldwide...
The Sarbanes-Oxley Act : A real improvement or just another new law? - publié le 29/09/2010
Essay - 9 pages - Finance
At the end of the year 2001, and during the year 2002, many financial scandals broke out and shook the confidence that had been placed in our global economy and the reliability of companies listed on the Stock Exchange such as Enron, WorldCom, Tyco, Qwest, and Xerox. These scandals are not just...
Case Study: Gazprom - publié le 29/09/2010
Case study - 14 pages - Business strategy
Gazprom believes that its people are the reason that the company is being so successful. “There would be no revenues without our people” as Anne Sheen, the Human Resources Manager said. There are already 80 people at the moment, from the two who started the company seven years ago, the...
Alitalia Airline : Strategic option - publié le 29/09/2010
Case study - 33 pages - Business strategy
This report is aimed at bringing out the best strategic option for the company Alitalia. To that end, we shall drive a rigorous and in-depth analysis. The study will first determine the organization's external environment and its strategic capability. These internal and external points are...
International business strategy: The Japanese Car Industry - publié le 29/09/2010
Market study - 24 pages - Business strategy
The Japanese Car Industry is aiming to expand its market share across the world. The major manufacturers operate on all continents with production facilities spread all over the world. They have expanded throughout the past 20 years with a combination of Greenfield Investments, Joint Ventures and...
Case study: Ryanair - publié le 29/09/2010
Case study - 13 pages - Management
The European airline industry is one of the most heavily regulated and protected sectors. In most parts across Europe, carriers were state-owned and therefore enjoyed a legal monopoly over domestic traffic. Governments controlled the entry of foreign companies by means of restrictive bilateral...
What you should know to negotiate in China - published: 29/09/2010
Essay - 31 pages - Management
China, like India, is more than a country. China is a civilization. The development of China has not only affected its own population, but has also affected people in the other parts of the world. To better understand this development, its beginning and where it can be expected to reach, it seems...
Brand management : Study of an International Brand - publié le 29/09/2010
Case study - 11 pages - Management
The opinion leaders that Chupa Chups uses as endorsers for its products can be anyone who is famous regardless of age. These include erstwhile footballer Fernandez, the former trainer of the Paris Saint-Germain ,who endorse Chupa Chups through public consumption, and who, during his reign as...
Blue Elephant: PESTLE analysis - publié le 29/09/2010
Case study - 3 pages - Finance
This document presents an environmental audit on Blue Elephant, a self-service high-pressure vehicle with jet washing stations. This center is located in Portsmouth in England. I will try to analyze and evaluate the consequences of running a business such as Blue Elephant. To facilitate easy...
Effectiveness of health services in the developing world - publié le 29/09/2010
Essay - 5 pages - Management
Delivering medicine to the world's poorest people is a challenge. Hot, poor places such as Tanzania have many microbes but microscopic health budgets. Because they cannot afford adequate health care, poor people are sick a lot of time (The economist, 17/8/2002). Another report by the UNAIDS...
Relationships between the Giants in Retailing: How WalMart and Procter&Gamble trade together - from Fear to Trust prevalence in the Supply-Chain - publié le 29/09/2010
Case study - 10 pages - Business strategy
The paper shows how the relationships between suppliers and retailers have experienced several important changes over the last decades. By analyzing the main developments of these relationships and the different tools implemented to improve them, the paper argues that the business to business...
Strategy and planning process in the Small Business and the Small & Middle Enterprises (SME) Sector - publié le 29/09/2010
Business plan - 7 pages - Management
An essential ingredient of small businesses is business planning. It is perceived to be vital by both governments and business support infrastructure, such as the Business Links (Beaver, 2002, p88). On similar lines, O'Gorman bases his idea on the fact that one approach to developing a...
