Nokia's corporate communications
Case study - 8 pages - Communication
Until the 1980s, Nokia was a Finnish company, in the 1980s Nokia was a Nordic company and in the beginning of 1990s an European company. Now, we are a global company,” declared Jorma Ollila, President and Chief Executive officer of Nokia, in 1997. Through this declaration, she emphasised...
Airbus vs Boeing ? une analyse commerciale de la bataille
Case study - 22 pages - Business strategy
The economies of the European Union and of the United States are becoming more inter-twined and inter-dependent. One can state that this far-reaching and powerful development has driven both the economies even further towards open and integrated trans-atlantic marketing. The EU-US economic...
Companies' dividend policy
Essay - 23 pages - Finance
The dividend policy is one of the most important financial policies, not only from the viewpoint of the company, but also from that of the shareholders, the consumers, the workers, regulatory bodies and the Government. For a company, it is a pivotal policy around which other financial policies...
Companies dividend policy - published: 11/07/2006
Thesis - 23 pages - Finance
Dividend policy is one of the most important financial policies, not only form the viewpoint of the company, but also from that of the shareholders, the consumers, the workers, regulatory bodies and the Government. For a company, it is a pivotal policy around which other financial policies...
Mergers and Acquisitions: reasons and consequences at the international market
Dissertation - 40 pages - Finance
The paper deals with the issue of 'Mergers and Acquisitions' in the western market, viewing the topic from the standpoint of their failures and successes. The subject is an extremely important one at present, as, on one side, there is a trend towards major international mergers and...
Mergers and Acquisitions: reasons and consequences at the international market - published: 11/07/2006
Dissertation - 40 pages - Finance
The paper deals with the issue of mergers and acquisitions on the western market, viewing the topic from the standpoint of their failure and success. The subject is an extremely important one at present, as, on the one side, there is a trend towards major international mergers and acquisitions...
Comparaison shopping trend analysis
Essay - 16 pages - Purchasing & supply chain
Internet Shopbots provide automated tools that allow customers to easily search for prices and product characteristics from online retailers. Since their first appearance on the US market in 1999, the help and assistance tools for online shopping have conspicuously stirred up the interest of...
Provide an appraisal of how ICT can have benefited information Management in large scale businesses. Focus on a multinational company
Essay - 5 pages - Management
The management of information and communication technology is, in the present market, a key element to manage a business. The uses of ICT including the use of satellites, mobile communication and the Internet has played a significant role in the modernisation process. The need to communicate with...
Algae exportation to Japan
Case study - 23 pages - Business strategy
Within the framework of realization of this file of international trade, it is asked of us to market an original product in a country of our choice. We chose a product, like food-algae . This product currently knows an increase in its sales. Moreover, it is an original product, owing to the fact...
Green marketing and sustainable development in France: What are their impacts on a company's strategy?
Case study - 17 pages - Management
The environment and its protection occupy an increasingly significant part of our quotidian. The safety actions of our environment are growing, thus we can see the development of the selective sorting, green transport (bus functioning with gas for example), the removal of the plastic bags at...
A look at Electricite de France (EDF)
Case study - 16 pages - Business strategy
There have been great modifications made in the organization of the electric sector in Europe. It is agreed that the sector management must change and must adapt to the requirements of the European Unique Market, and that the invisible power of the private market must replace the all too visible...
Communication & youth
Case study - 8 pages - Communication
The media view of youth is hardly encouraging. We read about hoodies, ‘happy slapping', teenage pregnancy, drugs, STDs. And these days too, we find part of the world's youth actively turning themselves into would-be suicide bombers. So, why do we get so obsessed about marketing to them?...
Start-Up Project: FIBLUX
Case study - 7 pages - Business strategy
FibLux will be a fiber optics manufacturer and wholesaler. It will be a b-to-b company with a strength of 20 to 25 people. It will be based in Luxembourg. With low taxes and other incentives, it seems to be the best country for establishing our business. Furthermore, its strategic location will...
Project launch - a new product in 2050 (virtual vacation)
Dissertation - 31 pages - Business strategy
Real Travel proposes to combine two services in one. Our company offers a very cheap stay abroad to foreign students and allows families to leave their home serene during holiday. In addition to the house supervision, our company relieves the owner from worries about the caring of his pets and...
L'Oréal management profile
Case study - 7 pages - Management
L'Oreal is a French company, worldwide leader in cosmetics, based in Paris. The company was founded in 1907, since then, experience and knowledge in the making and the selling of cosmetics have enriched and passed on from generation to generation. L'Oreal is a very big company which owns...
Richard Branson and Virgin Atlantic Airways
Case study - 11 pages - Management
Virgin Atlantic Airways set out on its inaugural voyage in 1984 from London Gatwick to Newark in New York, the US, after a set up period of three months, and only with one aircraft. In the modern days, it runs an extended fleet of 30 aircrafts and an impressive 26 more to 22 destinations around...
The European Space Agency - ESA
Case study - 15 pages - Management
The European Space Agency is a multinational company (MNC), comprised of 15 European member states, whose mission is to shape Europe's space mission achievements, and to ensure that investment in space benefits the people of the European member states. The European Space Agency achieves this...
Strategic management
Case study - 9 pages - Management
Apple was created by Steve Jobs and Steve Wozniak in the Jobs family garage, California. They launched the Apple II in 1977, their first big success: the computer which has created the personal computing market. Then in 1980, the firm was introduced to the stock exchange. The Macintosh was...
Is it time to move away from the UK/American pattern of ownership shares in companies?
Essay - 7 pages - Finance
United Kingdom and USA have a system where private shareholders have ownership of their companies. Lots of companies in these countries are quoted in stock market. The way they can finance their companies is by opening their capital to private investors. As USA has a great influence in the world,...
Cultural diversity is a source of international competitive advantage. Critical evaluation
Essay - 8 pages - Management
Most companies employ people from different culture and aim to manage them in the best possible way, in order to use this diversity to their advantage. The management of such workers must be adapted to meet their needs. To become a real international competitive advantage, cultural diversity in...
Cultural diversity is a source of international competitive advantage. Critically evaluate
Thesis - 8 pages - Management
Most of companies employ people from different culture and want to manage them in order to use in the best way as possible this diversity. The management of this kind of workers must be adapted. To become a real international competitive advantage, cultural diversity in the company has to be...
Starbucks management policy
Case study - 8 pages - Management
In the year 2000 San Francisco based cartoonist Kieron Dwyer was sued by Starbucks for copyright and trademark infringement after creating a parody of its famous mermaid logo. Starbucks won a preliminary injunction prohibiting Dwyer from selling items bearing his version of the trademark, and the...
Discrimination in the working place
Essay - 17 pages - Human resources
This document studies the existence of discrimination, especially racial discrimination, in working places in France as it is in America. In the first part, I will explain the ground reality in France regarding discrimination at work, and in the second part, I will describe the American...
Chic porn in the communication strategy of luxury houses
Case study - 19 pages - Communication
Today, luxury is not only for the elite but also for the elitist part of each of us. The shockvertising stream has helped luxury brands to touch more consumers regarding the new idea of consuming luxury. But before luxury brands realised that they needed to communicate to obtain new consumers,...
How to create a homogeneous culture across boundaries?
Dissertation - 18 pages - Management
We have decided to study the company Unilever for several reasons. Firstly, Unilever is a European company that is one of the biggest multinationals in the world. Secondly, as we have chosen to study the corporate culture of multinationals, Unilever presents a particular corporate culture....
How to create a homogeneous culture across boundaries? - published: 30/12/2005
Thesis - 18 pages - Management
We have decided to study the company Unilever for several reasons. Firstly, Unilever is a European company that is one of the biggest multinational in the world. Secondly, as we have chosen to study the corporate culture of multinationals, Unilever presents a quite particular corporate culture....
Thai Polyester Company: A case study
Case study - 12 pages - Management
Chimie du Sud was considering the opportunity to get involved in a joint-venture with Yipsoon of Thailand for setting up of a polyester fiber plant in Thailand because its textile division is facing serious difficulties in Europe due to competition from Japan and the third world countries. Chimie...
Improving communications within the company
Essay - 9 pages - Management
This report has been written in order to improve communication within the company. Indeed it is the responsibility of senior management to communicate with their staff efficiently and effectively. If we expect the quality of communication to be improved taking into account aspects such as...
The Sportswear Industry : Boom or Gloom ?
Market study - 50 pages - Management
The sportswear industry has witnessed a transition phase in the past few decades. Indeed, the beginning of the 1970s saw the athletic sportswear evolve from specific product lines striving to target and migrate the small and unique markets into mainstream fashion products. The distinct difference...
"The competitiveness of regions or locations can best be explained using trade theory." Discuss
Essay - 6 pages - Management
The lack of a commonly accepted definition is in itself an opposing factor to the concept of macro-economic competitiveness. Significantly, the argument is based on the fact that macro-economic competitiveness is amorphous in nature and possesses knowledge of diverse interpretations and...
