COGITO Critical Thinking Training Market Analysis

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[...] Paris: Les éditions de Minuit. https://doi.org/10.3917/graph1.076.0124 Steiner, P. (2023). The economic sociology of moral contestation.Sociologies, 25, e-soc125821pt Suchman, M. C. (1995). Managing legitimacy: Strategic and institutional approaches.Academy of Management Review, 20(3), 571-610 https://doi.org/10.5465/amr.1995.9508080331 Weber, M. (2014). The Three Pure Types of Legitimate Domination (Translation by Elisabeth Kauffmann)Sociology, 5(3), 291-302. [...]

[...] https://doi.org/10.4000/lectures.857 The quality of critical thinking education is akin to the « qualification of goods" and thus constitutes, for this purpose, an essential component that justifies the fixed price." Educational Issues Here, the question of standards and the framework of action within which the COGITO project aligns is crucial. Such an action must be governed by standards that all stakeholders must know. The educational issue here is therefore to to build and disseminate the different standards of critical thinking, clearly defining what is considered a valid thought and how it is valuedand (Vatin, 2009). Competitive issues In the market where COGITO is located, there are a number of competitors, including FUN MOOC9 which offers modules on OpenClassrooms. [...]

[...] The COGITO project, which trains critical thinking, does not position itself on a traditional educational market. This project takes into account several dimensions, such as digital education for critical thinking on the one hand; and on the other hand, a kind of controlled consumption of information that we can even designate as "informational underconsumption", which translates a will, a conscious choice to resist a naive consumption of marketing information, by prioritizing for example quality over quantity. Yves Citton (2014), in studying the "informational overload" and the economy of attention"2, lays the foundations of a need for information filtering, which corresponds to a deconsumption approach. [...]

[...] Furthermore, the authors also highlight the existence of a dimension of resistance and reappropriation in the act of being, gathering and living together. The market in which the COGITO project operates, as we have seen, consists of two segments. The first is that of abundance and discernment, where it proposes strategies and tools to deconstruct arguments and develop attention to cognitive biases in line with Baudrillard (2003). The second is that of community anchoring and resistance, in line with Cova & Cova (2002), who show that the influence of tribes (here, social communities, groups) is stronger than that of institutional marketing. [...]

[...] We can also mention the CORTECS (Collective of transdisciplinary research critical spirit & sciences)10. To differentiate itself from its competitors, COGITO uses a staging and role-playing strategy, presenting itself as a popularizer opposed to the 'boring professor', to attract the public and self-promote. References bibliographic Baudrillard, J. (2003). The Consumer Society.Paris, Denoël. Boltanski, L., & Thévenot, L. (1991). De la justification : the economies of worth Citton, Y. (2014).For an ecology of attention. Média Diffusion. Cova, B., & Cova, V. [...]