Abstract
Because of the economic context, the car market is quite compromised in western countries, especially in Europe. The French carmaker Renault was registered in 2008 and had to face to a 24% drop of its sales. That is why Renault, Nissan (44% owned by Renault) and Bajaj Motors (major Indian automobile manufacturer) have made a joint-venture recently, to launch a 2500 $ car, the ULC car (Ultra Low cost), in order to compete with the 2500 $ low-cost car Nano from the Indian company Tata. Why did these companies choose India? Why did they make a joint-venture? Why are they launching a low-cost model?
