Peugeot Citroën During the Global Crisis
Essay - 5 pages - Automotive marketing
In addition to the rocketed oil prices and triggered by the sub-prime mortgage in the US, almost every industry has been hit. Costs are rising for companies especially for the automotive industry which use a lot of energy and fuel. The industry was focused on rising oil prices, emissions control...
Why the European Union enlargement represents a major strategic point for the european companies? Focus on the Volkswagen Group (october 2008)
Market study - 13 pages - Automotive marketing
The European Union currently includes 27 member-states. In only three years, between May 1st 2004 and January 1st 2007, the Union integrated twelve new countries from Central and Eastern Europe. This is the most ambitious European project since the signature of the Treaty of Rome in 1957. The...
International marketing: The launch of an electric / hybrid car by a French car manufacturer in the US market.
Case study - 7 pages - Automotive marketing
During the vehicle exhibitions in Frankfurt in 2009, Renault, a French car constructor showed new electric concept cars. These cars are today, more than just concepts because Renault offers its customers a whole range of electric vehicles. This is the best way for Renault to offer a range of...
Analysing Marketing company "Rent-a-car"
Case study - 7 pages - Automotive marketing
Enterprise Rent-a-car is the biggest car rental company in Northern America. It has over 5500 local branches in Canada, the US, Ireland, Great Britain and Germany and regulates around 600.000 cars worldwide. It offers car rentals to its customers for time periods from one day up to three months....
The strategy of Honda In Europe
Case study - 5 pages - Automotive marketing
Honda is a Japanese conglomerate and produces automobiles (the automobile service represents more than 80% of its revenue), motorcycles, power products and power tools and offers financial services. Honda became famous abroad and expanded from Japan to the US in the 50s and to Europe in the 60s,...
Launching a new wiper "Rbiclean"
Case study - 8 pages - Automotive marketing
A windshield wiper, also called a brush or a scraper consists in an apparatus in which the aim is to wipe the wet windshield in the front of a car during rain. It comprises of an electrical motor, functioning in an automatic way, due to a 'mobile arm' and is equipped with rubber...
Toyota's strategy and initiatives in Europe: the launch of the AYGO
Case study - 13 pages - Automotive marketing
Toyota Motor Corporation is one of the biggest car manufacturers in the world. From 2000 to 2005, the sales units have increased from 2.5 million to 7.97 million. With 35 percent of the total market capitalization in the automobile industry, the Japanese firm is becoming more than a serious...
BMW case study
Case study - 5 pages - Automotive marketing
BMW was founded in 1916. The company prospered during World War I as it used to manufacture aircraft engines for the Germans. It started as a small business which has now turned into one of the most famous car companies in the world. Before establishing any opinion about the company, it is...
Michelin's position in the industry
Case study - 6 pages - Automotive marketing
Michelin's position in the industry is impressive. Michelin is the leader of the tire industry on the global market and the second one compared to Bridgestone so it takes part of the three market leaders with Goodyear at the third position. To become one of the biggest companies, Michelin...
The future electric car of Renault: 'Renault ZE', 2009
Market study - 25 pages - Automotive marketing
Renault is one of the major competitors in the automobile industry and its presence is evident in each continent of the world. From 2004-2007 the global automobiles industry has grown each year both in volume and value. However in 2008, because of the world economic recession, the automobile...
Motorcycles industry: Ducati at the conquest of the world
Case study - 4 pages - Automotive marketing
The motorcycle market is a worldwide market within four mains segments: off-road, cruisers, touring and sport bikes. Ducati, a historically relatively small actor with 6.7% of the market, is now facing international competition and would like to gain market shares. This study is about how Ducati...
Michelin Marketing strategies, emphasize differentiation, accelerate growth and strengthen competitiveness
Case study - 13 pages - Automotive marketing
It is a multinational company whose headquarters are in Clermont-Ferrand in France. With a claim over 20% of the global tire market, it is the world's largest tire company. Its net sales amounted to 16.867 billion Euros in 2007, which positioned Michelin in second place behind Bridgestone ($...
The launch of Toyota green car in France : the Prius
Market study - 22 pages - Automotive marketing
The automobile market is facing a serious crisis, and Toyota must keep its share of the market and develop new products to reach new customers. The Toyota Prius is a fully hybrid electric car developed and manufactured by the Toyota Motor Corporation. It was sold first in Japan in 1997 and is...
Corporate strategy: the French automotive industry, example of Renault
Worksheets - 2 pages - Automotive marketing
The French automotive industry is one of the best drivers of the country. Around 2.5 million people have a job directly or indirectly (energy, insurance, advertisement) linked to this activity and it represents 20% of the plus-value industry. This industry is divided into two parts: 66%...
Relaunch the BMW C1 - advertising copy
Case study - 9 pages - Automotive marketing
Introduced in 1999, during the car fair trade of Frankfurt, the BMW C1 scooter was a breakthrough in the two-wheeler world. It was the first scooter that you can ride without wearing a helmet. It is an advanced hybrid form between an automobile and a motorcycle. After having sold 10,614 units in...
Renault strategy in India
Case study - 2 pages - Automotive marketing
Because of the economic context, the car market is quite compromised in western countries, especially in Europe. The French carmaker Renault was registered in 2008 and had to face to a 24% drop of its sales. That is why Renault, Nissan (44% owned by Renault) and Bajaj Motors (major Indian...
The Smart Car entering the US Market
Case study - 16 pages - Automotive marketing
The Smart car brand has seen great success in France over the last several years. Through our research, we have found that Smart has enormous potential in the United States' automobile industry. Thus, we have created a marketing plan that outlines the strategies and tactics that Smart brand...
Business Plan: Renault
Business plan - 13 pages - Automotive marketing
Renault was founded in the early 20th century, and over the years, has a huge historical legacy. From its beginning, through the two World Wars to the present day, the brand has cemented itself in French History. Presently, Renault is involved in a partnership with Samsung and Nissan Motors. It...
Zipcar, wheels when you want them
Case study - 18 pages - Automotive marketing
Introduction Our subject is a growing company which is developing in the face of global competition. This company uses new technologies and the internet to be more successful and to have a sustained growth in the future. We chose this company because we are very interested by environmental...
Strategic analysis of Porsche
Case study - 24 pages - Automotive marketing
How profitable an automotive manufacturer is, mainly depends on how he can use his production facilities to full capacity. Examples of manufacturers, who are unable to do so, are Opel or Volkswagen, where overproduction leads to small profit margins. The strategy of Porsche is the opposite....
Strategic brand management: the group PSA through the brand Peugeot (2009)
Case study - 25 pages - Automotive marketing
PSA Peugeot Citroën is a world-class European automobile manufacturer that is supported by two generalist brands, Peugeot and Citroën. PSA is Europe's second largest carmaker with 13.8% market share. Commercially located in 150 countries, the Group makes a third of its sales outside Western...
Corporate finance
Financial analysis - 5 pages - Automotive marketing
Luxury Automotive Supply is trying to enter the California market which represents a lucrative market for automobiles owing to its pleasant climate. As the company's luxury automobiles are driven throughout the year due to the climate, the company feel the annual demand for car parts will be...
Michelin, marketing 2007
Case study - 8 pages - Automotive marketing
Michelin is a French tyre company, with 20% of the world market. It is the most important challenger in this sector. Before becoming the leader in this market, Michelin had to fight and win its position. What was his strategy, especially its objectives, and how is it structured to achieve its...
Car rental industry
Market study - 6 pages - Automotive marketing
The history of the car rental industry is almost as old as the history of the car industry. The first car rental was done with the first real mass-produced car: The "Ford T" by a man called Joe Saunders who rented his car for ten cents per mile, using a mileage counter. In 1925, Joe Saunders had...
Case study: Lexus and partners Andrews Alridge, the launch of the Lexus LS 460 - publié le 12/08/2008
Case study - 40 pages - Automotive marketing
Sakichi Toyoda became famous as the inventor of the automatic loom such as a non-stop shuttle change type Toyoda automatic loom. Following in his fathers footsteps, Kiichiro Toyoda devoted his life into the manufacturing of cars. He founded, in 1984, the Toyota motor corporation. Toyota is a...
Creative approaches: DACIA
Case study - 11 pages - Automotive marketing
DACIA simply wanted to show the blatant truth to people, since this truth can be easily proven by a fact: the Logan is the cheapest car available on the market. Here, tt just requires a standard animation, followed by the final message, the price and the brand logo. The message is clear and...
Marketing analysis of the cars and celebrities industry
Dissertation - 94 pages - Automotive marketing
Marketing analysis of the cars and celebrities industry: McCracken (1999) defines a celebrity endorser as any individual who enjoys public recognition and who uses this recognition on behalf of a consumer good by appearing with it in an advertisement?. A celebrity endorser can come from a wide...
Pirelli vs Continental
Case study - 5 pages - Automotive marketing
Around 1990, due to a substantial number of tyre manufacturers on the market, Pirelli SpA though of taking over the German tyres company named Continental AG. And after a long merger attempt which lasted more than two years, it finally ended with the sale of the Continental shares, owned by...
General Motors Company : an analysis
Case study - 16 pages - Automotive marketing
It is hard to imagine that General Motors, one of the leading car companies, occupying 15% of the automobile market and that in 2003 alone earned $3.8 billion on record revenue of $185.5 billion, was founded in the small town of Flint, Michigan, by an ingenious salesman and labourer, William...
The Impact of Environmental Issues on Toyota's Strategy
Case study - 17 pages - Automotive marketing
This thesis will seek to understand the controversial relationship between environmental factors and Toyota. Indeed, motor vehicle exhaust-emissions notably that of carbon monoxide pollution, is caused directly by the automobile industry. However, these negative impacts changed the position of...
