Abstract
The automobile market is facing a serious crisis, and Toyota must keep its share of the market and develop new products to reach new customers. The Toyota Prius is a fully hybrid electric car developed and manufactured by the Toyota Motor Corporation. It was sold first in Japan in 1997 and is very successful in United States of America and Japan. Global warming became an important factor for customers when they decided to buy a new car. That is why Toyota needs to make its cars more efficient as well as greener. We think that the Toyota Pruis will continue the worldwide success in France that this car has seen on other markets such as in Japan, United States or in England. We should also notice that the launch of this car will help us increase the sales of other models of Toyota especially since we will be perceived as the First car maker to launch a green car. Toyota is a Japanese multinational corporation headquartered in Japan, in Toyota City, and founded by Kiichiro Toyoda in 1937. Toyota is the world's largest automaker by sales and employs approximately 320,808 people worldwide. Their major success is the Toyota Corolla, with more than 30 millions car sold. Our interest: Establishing the Toyota Prius in France.
