Abstract
The document resolves the following case:
"Bella Pizza, a rapidly growing pizza chain in the United States, has collected comprehensive data on sales and marketing for the year 2024.
This dataset includes information on orders, promotions, coupons, social media actions, influencer codes, and marketing campaigns.
Each pizza sold generates a gross margin of 47.8%.
Your team of four business analysts is tasked with analyzing the impact of various marketing actions on overall sales, calculating the total marketing cost and ROI, and evaluating their impact on profit."
Instructions and appendices to be obtained from customer service, who will share them upon request.
