Abstract
Following the boom of new information technologies and widespread use of the Internet in the beginning of the 21st century, a new way to commerce and exchange is born: the E-commerce. E-commerce is defined as: "the sale or the purchase of goods or services, by a company, an administration or any kind of public or private entity, done via an electronic network?. The Mediametrie and NetRatings findings in January 2008 show encouraging results for the e-commerce with almost 20 million Internet-buyers in France. The aim of the survey is to determine consumers' trust towards online shops. As part of the survey, we decided to back up our work with a bibliography of famous authors in marketing and social sciences. The results are gathered from different questionnaires and will enable us to analyze different profiles of customers depending on the "trust" variable.
