Millennials Bank Webzine Content Strategy

Extract

[...] Typical budgets could also be analyzed and corrected. ii. A section dedicated to savings and investment products La prThe preparation for the future is a more pressing issue among Millennials than among previous generations, for whom the retirement system by distribution constituted a sufficient guarantee. In an unstable, globalized, and largely Uberized economy, long-term products paradoxically interest Millennials (retirement savings plan, ecological savings, even life insurance, even if the latter is more connoted among older generations, etc.). As a result, the early implementation of this type of savings is likely to interest a generation that is generally more forward-thinking. [...]

[...] The Millennials Bank wants to entrust you with the editorial design and web content writing of this webzine. It therefore asks for recommendations on the web content strategy to be implemented in order to produce relevant content and build a quality relationship with its prospects. Brief You must imagine the entire content strategy for this site: proposals for sections and angles based on the personas you will have defined in advance, proposal for digital and SEO-optimized content. You will work in collaboration with a Content Manager and a Web Designer. [...]

[...] Definition of topics and angles to be treated in priority for the launch of this web magazine within three months i. Budget Management Section: An article analyzing 3 distinct budgets An article about the'An analysis of distinct budgets would allow bank clients to take a step back and look at their practices and see how to optimize their respective budgets based on their aspirations (planning a trip abroad or even an exchange program that represents a certain cost, investing in a first vehicle, etc.). [...]

[...] Advantages Disadvantages Of accessible and impactful formats The general format of communications as well as the dynamic graphic charter (orange and black grid) contribute to mobilizing the attention of the internet user and speaking to them in a young and non-institutional language. Little concrete information on banking services outside of subscription and card issuance facilities. This is partly explained by the reduced format of the information panels. From this point of view, a magazine would allow for more information to be provided. [...]

[...] « For me, a useful bank is one that offers a global approach to finances and doesn't charge fees without explaining why. It's also being accessible outside of classic hours because you can rarely make it to the agency in concrete today. Personality: king/queen of tricks to optimize his budget, curious about everything and seeking help on methods and products that allow him to secure his future. Representative quote of the persona : « the end of the month is difficult, so let's limit bank fees to the maximum . [...]