Pyrex, Made In France, digital marketing, social media monitoring, contest mechanics, content strategy, brand awareness, engagement, influencer marketing, social media contest
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Abstract
A comprehensive digital marketing plan for Pyrex's participation in the 'Made In France' fair, including social media monitoring, contest mechanics, and content strategy.
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[...] - Positioning "Made In France" : The term is mentioned but not enough emphasized. A strong brand should seize the slogan 'made in France' more. Social Networks: - Quantitative : Instagram : 28.7k followers - Facebook : 24k followers - X (ex-Twitter) : 1k followers - Qualitative : Recipes - Product Promotions - Client Testimonials Perception of the Brand on the Internet : - Positive image in terms of product quality and durability. - Strong brand with a long history, a guarantee of quality. - Notoriety associated with the 'Made In France' but which, in my opinion, could be reinforced. [...]
[...] That's why these media must showcase our dishes For example: Influencers: Select a dozen influencers with an engaged audience in the fields of cuisine and Made In France. Their followers trust their recommendations, which can increase sales and Pyrex's notoriety. Additionally, it's a younger audience that watches their videos, our brand notoriety will be impacted in the long term with them. In fact, our potential future customers tomorrow are probably subscribed to their influencers. Here are for example: Online Media Online media as well as 2.0 media, are a new form of dissemination channels. They are more practical and often respond to an immediate problem. [...]
[...] - Upload of videos and photos of the event on social networks. - Responses to comments and questions from followers on social networks. Contents to prepare and communication channels: Before the event: - Blog articles on the history of Pyrex and the importance of Made In France. - Video teasers on Instagram and Facebook. - Create a TikTok community. - Press releases for the media. During the event: - Live publications on Instagram, Facebook and Twitter. - Instagram Stories with key moments from the event. [...]
[...] It's here that we will gather our content as well as that of the participants. 5/. You propose a monitoring system to, on the one hand, monitor the fallout of the event, protect and ensure the e-reputation of the brand in the long term. Monitoring system to track the fallout of the event: - Use of social media monitoring tools Recommended tools: Use platforms to monitor brand mentions of Pyrex and the hashtag #PyrexMadeInFrance on major social media platforms (Instagram, Facebook, X). [...]
[...] Statement Pyrex is an American brand operated under license in France by International Cookware. This company became in early 2022 the group "La Maison Française du Verre" after the acquisition of the competitor Duralex. It is under this entity that almost all corporate communication is made." The particularity of Pyrex glass is its remarkable solidity, created in 1887: borosilicate glass. The Pyrex brand was born in 1915 in the United States, but production across the Atlantic will cease in 1994. [...]
