Extract
[...] 5 What do you share on social networks? On Instagram, new products, beauty tips, photos of stars wearing Sephora brands. 6 7 8 Case Study Report In this step, which is not mandatory, you go to your organization(s) and you observe For example: What are the working conditions?, public reception? How they will satisfy the customers?? You can also retrieve documents: brochures, welcome documents, dashboards, collective agreement, internal regulations?? Below is the report: Date of observation: 22/01 Company name: Sephora Facts observed and/or documents retrieved: 1 The welcome is very pleasant, the sales staff are attentive and of good help. [...]
[...] I follow Sephora's activity on the internet, I watch their new posts and videos, so it was obvious for me to choose this subject. Analysis Approach I started this study as soon as possible, that is to say, the week of December 5. I started thinking about a subject, once this subject was found, I was able to complete the subject validation. Then, in the following weeks, I completed the various documents, such as the characterization grid, document search, and preparation of the interview with a professional. [...]
[...] Sephora sells several major makeup brands but also presents its own brand. The company has over 2000 stores and a website. Characterization Grid Name: Sephora Type: Private company Buts : Profitable Objectives : Economic : maximize its profits and ensure its sustainability Social : Support for women creating businesses, 'Classes for confidence' beauty sessions to help women who do not have time for themselves. Social : Ensure well-being Environmental : In 2013, Sephora committed to reducing its CO2 emissions by today these emissions have decreased by 50% Size: Large company Legal status: Simplified joint-stock company Date of creation: 1970 Sector of activity: Tertiary Nature of the activity: Commercial and industrial Nationality: French Private / public sector: Private Human Resources: 9999 Financial Resources: ? [...]
[...] It is therefore imperative that the company reacts to the criticism, if it is not able to do so. The company could suffer from an even more negative brand image, it would then be very difficult at this stage to win back consumers. The company therefore has an interest in well maintaining its brand image, which will increase its notoriety, consumers will realize that the company is reliable, and knows how to react in case of problems. We therefore realize that the brand image is a real indicator that each company must take into account. [...]
[...] Like on Instagram and YouTube. Sephora has several accounts for different countries, showing that it is important to communicate and create a strong relationship with its customers. Sephora France has 154k subscribers on YouTube and collaborates with many YouTubers with 500K subscribers. On Instagram, the brand has 2 million subscribers where you can discover their future products and tutorials. In fact, Sephora is very active on social networks. The company has understood that it can strongly develop its communication strategy, which is an advantage. [...]
