Sustainable fashion, behavioral control, attitude towards behavior, subjective norms, normative beliefs, perception of behavioral control, real behavioral control, sustainable consumption, ephemeral trends, theory of planned behavior, Ajzen's theory, consumer behavior, social capital, clothing choices, behavioral beliefs, intention to opt for sustainable fashion, sustainable consumption behaviors, attitude towards sustainable consumption, influence of attitude, influence of subjective norms, influence of perception of behavioral control, moderating effect, quantitative study, linear regression, behavioral influence, consumer intention, social circle, fashion trends, sustainable products, consumption behaviors, fashion consumption, behavioral moderation, Ajzen 1991 theory of planned behavior TPB, sustainable clothing, consumer attitude, normative influence, control beliefs, fashion sustainability, behavioral intention, sustainable choices, fashion industry sustainability, consumer research, behavioral study, sustainability in fashion, fashion consumer behavior, sustainable consumption patterns
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Abstract
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Abstract
Empirical study on the influence of behavioral beliefs, normative beliefs, and perception of behavioral control on sustainable fashion consumption.
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[...] - Sustainable fashion choices can contribute to minimizing environmental damage. - When you buy clothes, you consider the environmental impact of the materials used. - You are looking for certifications or labels indicating ethical production practices in the clothing industry. - You prioritize buying high-quality clothes that will last long. Attitudes towards sustainable consumption For this question, please evaluate your level of agreement with the following items on a scale of 1 (Strongly Disagree) to 5 (Strongly Agree). - You think it is important to consume environmentally friendly clothing as much as possible. [...]
[...] U. (1972). Causal ascriptions and achievement behavior: A conceptual analysis of effort and reanalysis of locus of control.Journal of Personality and Social Psychology, 21(2), 239. Annexes: Likert scales for each item of each variable. [...]
[...] doi:10.1007/s11165-014-9438-6. Hernández, Ó., Goulet, C., & Lampron, A. (2005). The intention, attitude, subjective norm, and perceived control among Spanish adolescents in relation to the use of Double Dutch. Research in Nursing Care, 71-86. Kim, J., Kang, S., & Lee, K. H. (2020). [...]
[...] T. (2006). Locus of control at work: a meta-analysis-analysis.Journal of Organizational Behavior: The International Journal of Industrial, Occupational and Organizational Psychology and Behavior, 27(8), 1057-1087. Sijtsma, K. (2009). On the use, the misuse, and the very limited usefulness of Cronbach's alpha.Psychometrika, 74, 107-120. Taber, K. S. [...]
[...] We obtain the following table: The table above shows that the variable 'intention' positively influences the variable 'behavior'. In fact, we have a regression coefficient of 0.82 (strictly positive) and a p-value smaller than the threshold value of 0.05. Furthermore, we have a Pearson coefficient equal to 0.72; this shows that a large proportion of behavior is explained by intention. Finally, we test the remaining two hypotheses and to verify the moderating effect of real behavioral control on: - the influence that intention has on behavior - the influence that perception of behavioral control has on intention. [...]
