Pyrex Made In France Event Digital Marketing Plan
Case study - 10 pages - Digital & e-marketing
A comprehensive digital marketing plan for Pyrex's participation in the 'Made In France' fair, including social media monitoring, contest mechanics, and content strategy.
Walt Association Sponsorship Opportunities with Captain Alternance
Case study - 5 pages - Sport marketing
Discover how the Walt association leverages Captain Alternance and Class40 boat to offer sponsorship opportunities, promoting brand visibility and recruitment among young people.
Event Management Dashboard for Walt Association
Case study - 7 pages - Sport marketing
A detailed dashboard for managing event costs, revenues, and profitability for the Walt association, including corrective actions for high variable costs and insufficient revenue.
Amazon Financial Analysis
Sectorial analysis - 6 pages - Distribution marketing
This document provides a comprehensive financial analysis of Amazon over the past 5 years, comparing its performance with Alibaba.
"Market Analysis and Strategic Guide for Disposable Urinals for Women in France"
Sectorial analysis - 11 pages - Brand management
Discover the growing market of disposable urinals for women in France, driven by increasing environmental awareness and innovative entrepreneurship. With a strong e-commerce sector, generating EUR160 billion in 2023, and a culture of innovation, filing 33,400 patents in 2022, France presents a...
"Building Strong Brand Communities: Strategies for Customer Engagement and Loyalty"
Tutorials/exercises - 5 pages - Clients and users behaviour
Unlock the Power of Brand Communities: Boost Customer Loyalty and Drive Growth. Discover how industry leaders like Nike and Nutella foster deep emotional connections with their audience through community creation, participation encouragement, and memorable experiences. Learn how to create a...
PC Optimum Loyalty Program Analysis
Case study - 2 pages - Marketing theories
This analysis examines the PC Optimum loyalty program launched by Maxi and its partners, its benefits, drawbacks, and areas for improvement to strengthen customer loyalty and satisfaction.
Interrail Lounge Access Ticketing and Pricing Strategy
Case study - 2 pages - Tourism marketing
Discover the ticketing and pricing strategy for the Interrail lounge space, designed to provide a comfortable and pleasant experience for travelers.
Real Madrid Global Marketing Strategy
Business plan - 17 pages - Sport marketing
A 3-tier commercial action plan for Real Madrid to increase revenue through targeted advertising, co-branded products, and immersive experiences using SAP technology and Apple Vision.
Maison Gaïa Digital Marketing Strategy
Case study - 4 pages - Digital & e-marketing
Discover Maison Gaïa's comprehensive digital marketing strategy, focusing on content creation, social media utilization, local partnerships, and customer experience enhancement.
"Optimizing Customer Journey in Parcel Delivery: La Poste's Omnichannel Strategy"
Diploma Thesis - 64 pages - Marketing theories
"Discover how La Poste Groupe, a leading French postal and logistics services provider, is revolutionizing customer experience through its omnichannel strategy. With 17,000 points of sale and 900,000 daily customers, La Poste is committed to delivering high-quality services, from mail and parcel...
Low-Tech and Sustainable Marketing
Tutorials/exercises - 4 pages - Green marketing
This document explores the relationship between low-tech and sustainable marketing, highlighting their shared goals and differences in achieving environmental and social sustainability.
E-Procurement Tools: Benefits and Limitations
Dissertation - 12 pages - Digital & e-marketing
Discover the contributions of e-procurement tools to businesses, including expense analysis, economic benefits, and productivity gains, as well as their limitations and risks.
Camaïeu Strategic Diagnosis and SWOT Analysis
Case study - 13 pages - Fashion and ready to wear marketing
This document provides a comprehensive strategic diagnosis of Camaïeu, including a SWOT analysis, business model canvas, and Porter's 5 forces analysis, highlighting the company's strengths, weaknesses, and competitive disadvantage.
Boosting Sales of Air Conditioning Equipment
Diploma Thesis - 20 pages - Marketing theories
Discover strategies to enhance economic profitability in the manufacture and installation of air and refrigeration equipment through effective marketing and communication tools.
Sustainable Marketing Practices at ALTEN
Presentation - 5 pages - Green marketing
This study examines ALTEN's integration of sustainable marketing practices, highlighting its commitment to CSR and sustainable development.
Aigle Outdoor Brand History and Product Range
Case study - 32 pages - Digital & e-marketing
Discover Aigle's history, product lines, and global presence as a leading outdoor brand.
Mastery of Banking Products and Commercial Approaches
Internship report - 5 pages - Bank marketing
This document outlines the objectives, activities, and results of a mission focused on mastering banking products and launching commercial approaches within Crédit Agricole.
African Luxury Brands: Building Unique Identity
Dissertation - 2 pages - Luxury marketing
Discover how African luxury brands differentiate themselves by leveraging cultural heritage and local craftsmanship to appeal to a global audience.
Temu PESTEL Analysis: Challenges and Opportunities
Case study - 4 pages - Distribution marketing
This PESTEL analysis examines the factors influencing Temu's marketing strategy, including political, economic, social, technological, and environmental challenges.
Big Tech Biopower: Influence on Social Behavior
Text commentary - 5 pages - Brand management
Analysis of the growing influence of Big Tech companies on global governance and social behavior, drawing on Michel Foucault's concept of biopower.
Employer Brand Attributes
Litterature review - 4 pages - Brand management
This document discusses the concept of employer brand, its attributes, and benefits for companies, including competitive advantage, employee retention, and recruitment.
Luxury Brand Evolution
Dissertation - 33 pages - Luxury marketing
Explore the concept of luxury and its evolution, including the role of history, heritage, and sustainability in luxury branding.
Market Analysis for Bio-Restaurant Implementation in Laval: Consumer Preferences and Demographics Study
Market study - 6 pages - Catering marketing
Unlock the Potential of Laval's Dining Scene: Discover the Demand for Bio Cuisine
Sustainable Marketing Approach
Tutorials/exercises - 5 pages - Green marketing
Sustainable marketing integrates environmental and social criteria into traditional marketing dimensions, promoting a more ecological and responsible approach.
Customer Loyalty Strategy in Parcel Delivery
Litterature review - 2 pages - Clients and users behaviour
Discover how to retain customers in a competitive parcel delivery market through effective loyalty strategies, tailored to the needs of businesses and individuals.
BNPL Impact on Consumption and Debt
Dissertation - 45 pages - Clients and users behaviour
Analysis of the impact of Buy Now, Pay Later (BNPL) on consumer behavior, debt, and environmental sustainability in France.
Emotivi Application Marketing Strategy
Dissertation - 63 pages - Medias&communication marketing
Discover how Emotivi promotes its application for seniors through a multi-channel communication strategy, targeting healthcare professionals and individuals.
Sustainable Fashion Consumption Study
Thesis - 15 pages - Green marketing
Empirical study on the influence of behavioral beliefs, normative beliefs, and perception of behavioral control on sustainable fashion consumption.
Creative Advertising Impact on User Engagement
Dissertation - 21 pages - Digital & e-marketing
This study examines the effects of creative advertising on user engagement, memorability, and purchase intention compared to traditional advertisements on social media.
