McDonald's Expansion Strategy and Business Model Analysis
Case study - 15 pages - Catering marketing
This document presents an in-depth analysis of McDonald's expansion strategy, business model, offer, and communication strategy, as well as the market analysis of the fast food sector. The company's vision, mission, and corporate culture are also discussed, highlighting its commitment to...
Traffic Acquisition and Conversion Rate Analysis for vetandco
Case study - 3 pages - Digital & e-marketing
This document provides an in-depth analysis of the traffic acquisition and conversion rate for the e-commerce site vetandco, highlighting the evolution of traffic, effective and qualitative sources, customer acquisition cost, bounce rate, and conversion rate. The analysis aims to identify areas...
What extent does artificial intelligence enhance the personalisation of the customer experience and what are the limitations?
Litterature review - 7 pages - Digital & e-marketing
The combination of artificial intelligence, personalization, and UX are the strategic axis around which most of the current marketing strategies are spinning today. However, AI-Enabled Personalization is only as good as the sum of its parts, advanced technologies that work in concert to gather,...
Application for coordinator, IATA Training Operations, Distance and Digital Learning
Template letter - 1 pages - International marketing
"Reaching over fifteen years of expertise in international business development and strongly passionate about traveling the world, I knew, as soon as I saw this job offer, that it would perfectly suit my career path. (...)"
The Future Consumer & Brand Application
Essay - 5 pages - Digital & e-marketing
Depending on its needs, preferences and lifestyles, the consumer can customize and parameterize the technological tools that surround him: tutorials, body management, immediate and visual communication, targeted information flow, or domestic robots ... all managed by a benevolent artificial...
Marketing and Communications Strategy of the Nice-Matin Press Group
Case study - 3 pages - Marketing theories
The document summarizes the marketing and communication strategies of the Nice-Matin Press Group.
Application for the Position of Business Developer
Template letter - 2 pages - Digital & e-marketing
This speculative application is perfect for someone who would like to work as a business developer in the field of fashion and luxury. It includes the example of a resume as well as a cover letter.
Territorial marketing - Origin fatigue: can too much information about the origin of a product become a deterrent to this product quality?
Essay - 6 pages - Marketing theories
Brands are developing their strategy more and more about the regions of origin of their products because they saw that it was a relevant marketing criterion. Especially about food products, their origins have a great impact on the degree of consumption of customers; they worry about what they...
Application letter for the position of Community Manager
Cover letter - 2 pages - Digital & e-marketing
Having recently ended my Master of Arts in Fashion Studies in the Parsons School of Paris; I elected to apply for the post of Community Manager. It is a position that I feel very interested in, being coherent with both my studies and my previous relevant professional experiences.
Customers Flee Wal-Mart Empty Shelves for Target, Costco - Renee Dudley (Bloomberg, 2013) - American consumers behavior
Book review - 1 pages - Marketing theories
This document is an extract from Bloomberg and was published on March 26, 2013. It explains how American consumers shifted from Wal-Mart Stores to other superstores such as Target or Costco. First, we are going to discuss the reasons for such a shift; then, we will focus on Wal-Mart Stores'...
Consumer Behavior - Attitude theory and behavior change
Essay - 2 pages - Clients and users behaviour
Consumer behavior is defined according to three distinct patterns. Indeed, it can be a desire, a feeling, which leads to a specific attitude and gives a reason for the consumer to buy. If buying an item makes him happy, then that can be enough to buy it. The second point is the need. A consumer...
Aptitude report - Fleet development assistant - KIA MOTORS
Internship report - 11 pages - Automotive marketing
As an independent employee, I was tasked with the following assignments: to prospect clients on the field and on the phone, to perform follow-up calls, to implement prospection plans, to analyze and assess potential customer base, to devise and carry out loyalty-fostering actions, to anticipate...
A Model of Trust and Professional Skepticism in the Auditor-Client Relationship - Lori Kopp, W. Morley Lemon, and Morina Rennie (2003) ; Selected Behavioural Factors in Client-Initiated Auditor Changes: The Client-Auditor Perspectives - Peter J Baldacchino, Rosalene Caruana, Simon Grima and Frank H Bezzina (2017)
Book review - 2 pages - Clients and users behaviour
This document summarizes the content of two articles on the auditor-client relationship: - A Model of Trust and Professional Skepticism in the Auditor-Client Relationship - Lori Kopp, W. Morley Lemon, and Morina Rennie (2003) - Selected Behavioural Factors in Client-Initiated Auditor Changes: The...
Innovation in business models - Analysis of reports from Netflix and Blockbusters
Case study - 3 pages - Marketing theories
Blockbuster and Netflix are one of the?iconic battles of our time - and one of the biggest examples of a disrupted business model (respromos, 2024). Once the reigning king with more than 9,000?locations, Blockbuster wasn't able to adapt to the digital age. Netflix, meanwhile, rode...
Bank Stress Tests
Case study - 3 pages - Bank marketing
The document answers the following question: "Dichotomize the banks into financially stressed and not financially stressed banks, and try to estimate the effect of a shock on the two groups. What are the differences and why?" One of the primary determinants of a bank's ability to weather...
Personal and Professional Assessment - Mobile Advertising at S4M
Internship report - 5 pages - Digital & e-marketing
During my time at S4M, as seen above, I had a wide and interesting range of missions that helped me enhance my set of skills and competencies. I will try to make a review of the competencies I developed at S4M. First, I learned a lot about the advertising industry. Indeed, my internship really...
Impact of Marketing Actions on Sales for 2024 - Bella Pizza
Case study - 11 pages - Catering marketing
The document resolves the following case: "Bella Pizza, a rapidly growing pizza chain in the United States, has collected comprehensive data on sales and marketing for the year 2024. This dataset includes information on orders, promotions, coupons, social media actions, influencer codes, and...
International & Global Marketing - Starbucks in Senegal?
Case study - 6 pages - International marketing
The social and cultural environment has a profound effect on the company's policies and strategies. For instance, the world-know Australian airline Qantas, has signed an alliance with Emirates, located in Dubai few years ago. To respect the cultural sensitivities of its partner, and the...
Brand Communications Shift - LEGO
Case study - 1 pages - Medias&communication marketing
Like other brands, LEGO's communication style has changed significantly over the years, by moving from a product-focused strategy to a broader, more inclusive and global brand message.
Pitch for a Lipstick Guide
Speech - 1 pages - Fashion and ready to wear marketing
The document is the script for a sales pitch video. This is sometimes called an Elevator Pitch.
International Businesses: The Incorporation of Artificial Intelligence in Cloud-Based Financial Services, particularly in the Areas of Data Privacy and Regulatory Compliance Within Financial Institutions - Circeo
Thesis - 30 pages - International marketing
Circeo's roots trace back to Statlogics Zrt, an IT solution provider in?the financial market. Statlogics, founded in 1996 by Laurent Clerc, specialized in data analytics,?risk assessment, and credit scoring. Matthieu M. Job joined as a partner, bringing the extensive background in?utilizing...
Applying for an Internship in Import-Export or Real Estate
Cover letter - 1 pages - International marketing
As a student in the 3rd year of a bachelor's degree in Applied Foreign Languages, this cover letter aims to apply for an internship, either in the import-export business or in real estate.
Digital Marketing Management for Tourism and Hospitality
Case study - 5 pages - Digital & e-marketing
The This Girl Can campaign find success by modifying attitudes about female physical activity through targeted solutions to three major obstacles, including concerns of social judgment as well as accessibility and wanting motivation. The company will achieve more growth through increased digital...
Applying for a Master's Program in Communication in Australia
Cover letter - 2 pages - Medias&communication marketing
This cover letter is useful to apply for a master's program at Bond University in Australia in the specific field of Communication, but can also be of use for similar programs at other Australian universities.
Social listening - Access and Collect web data: Enrich Post data
Presentation - 5 pages - Digital & e-marketing
This slideshow explains how to create an attractive post on social networks.
Synthesis and recommendations for Boxgreen
Case study - 6 pages - Marketing theories
We believe Boxgreen has plenty of potential not yet realised. There is a considerable market share left for them to grow year over year and become the go-to company for healthy snacks in Singapore.
TikTok's E-commerce Push
Case study - 9 pages - Digital & e-marketing
TikTok has a new ecommerce platform and is looking to enter a new Asian market.
Business in Asia - What should Telenor do in India?
Case study - 5 pages - International marketing
Telenor is a telecommunications company headquartered in Fornebu, Norway. It has operations in 11 countries and over 146 million mobile subscriptions. The company was started in 1855 in telegraphs and has since evolved to become a major player in the telecommunications industry. Telenor was...
International Strategy in Asia - Netflix
Case study - 5 pages - Services marketing
- Netflix today has operations in the US and other territories, including the Americas, Asia, Europe, and Africa, that strategically depend on HQ. - Presence in a wider territory helps the company mitigate the risks associated with dependence on a specific region for its revenue.
The Essence of D'Estrëe
Case study - 24 pages - International marketing
Since its creation in 2015, D'Estrëe has turned upside down all the existing attributes in the luxury accessories' category, bringing a "why not?" attitude to the industry. Géraldine Guyot's designs explore new shapes, materials, and patterns, expanding the creative limits of the...
