Abstract
All of us have childhood memories that we cherish and very often there are little things such as smells and foods that take us back to our past. One such thing is Kinder Surprise manufactured by Ferrero, a mix of sweets and fun that has been putting smiles on children's faces ever since it was created. This simple product was able to survive harsh international competition for more then thirty years. Of course, this is due to the great quality of this product but at the same time Ferrero used a very effective marketing strategy to attract clients and to develop their loyalty. Therefore, this case study will to deal with Kinder Surprise packaging to see what message Ferrero is trying to send to its consumers. First, we will see how this product was created which will later be followed by a deeper analysis of its packaging.
