Brand Management Project: Fast Bio
Case study - 29 pages - Brand management
Despite the increasing rate of unemployment, companies going bankrupt and the lack of trust in the bank and credit companies, the food budget is growing. In the 1980s, French consumers had 12.2 % of their meals outside their homes compared to 19% in 2008. With the 35 hours a week of work, the...
Ambrosia pty ltd : how will we run our business? Investor presentation
Case study - 37 pages - Brand management
We consider our project of a quality fast food restaurant, responding to everyone and most of all, every Melbourne sider's needs, we really hope that our customers will be satisfied and will enjoy our meals. Business name is Ambrosia Pty Ltd. We chose this name to emphasize the fact that the...
Green Ox case: Strategic marketing for a drink dedicated to sports - published: 12/05/2009
Case study - 4 pages - Brand management
Palmer Jackson Inc (Cincinnati Ohio) has developed a new line of sports beverages which have the added benefit of antioxidants. They have developed several elements of their brand strategy with your agency Accuity Brands which is a branding consultancy, where you are a marketing strategy...
Marketing plan of Spash & Co
Case study - 24 pages - Brand management
Our company was invented in 1986 by Samuel Jackson, a commercial in the field of the paper mill. It is a commercial company, specialized in school stationeries for children imported by China. Due to a down-turn in our sales, we decided to launch a new fancy product, owing to an innovative and...
The "Orsol" case
Case study - 54 pages - Brand management
This study aims at confirming the timeless of the strategic choice of wooden swimming pools and being able to offer a range of products adapted to the market. The problem revolves around the following queston: Is it relevant for SUD Piscine to enter the market of above-ground swimming pool and...
Integrated marketing communication strategy: Andros "fruits pressés" case (2007)
Case study - 14 pages - Brand management
The Andros Company is a French society specialized in the process of transformation of fruits and fresh milk products. Andros owned several brands, such as Bonne Maman, and Mamie Nova. Andros is also present on the confectionary market through its brand "Pierrot Gourmand". Fruit juices represent...
Orsol swimming pools
Case study - 10 pages - Brand management
The market for swimming pools in France has been constantly increasing over the past 15 years and his size has doubled between 1999 and 2009. The number on swimming pool installations went from 607 200 to 1 056 000 between 1997 and 2003. The company Sud Piscines has been in the swimming pool...
Research Methods for Managers - publié le 24/03/2009
Case study - 8 pages - Brand management
The product that I have chosen for this assignment is an innovative product, which is sold only in foreign countries. It is a product that cannot be found elsewhere. The product uses the principle of alcohol that is sold in the shape of a tube. I have chosen this subject because it is a new...
Marketing case: Kinder Surprise - published: 13/03/2009
Case study - 6 pages - Brand management
All of us have childhood memories that we cherish and very often there are little things such as smells and foods that take us back to our past. One such thing is Kinder Surprise manufactured by Ferrero, a mix of sweets and fun that has been putting smiles on children's faces ever since it was...
Gillette Power Fusion Phenom: Analysis of the marketing strategy
Case study - 3 pages - Brand management
In the initial days, if one dates back to the history of the safety razor, it is to be noted that it was not until 1901, that the American Safety Razor was founded by King C. Gillette. However, since 1971 the brand is owned by the international group of Procter & Gamble. Currently the...
Colgate-Palmolive Company
Case study - 6 pages - Brand management
In 1950 Procter & Gamble launched the first fluoride toothpaste and they patented their technology to prevent competitors from launching fluoride toothpaste until 1967. As a result, Colgate had to give way to P&G in the therapeutic market and focused on the cosmetic market instead. Colgate...
Segmentation: a global framework or a local necessity? Study case of L'Oréal
Case study - 42 pages - Brand management
This case study analyzes L'Oreal segmentation in the worldwide markets of Hair Care Products. The specific product segments analyzed are shampoos and other hair care products (deep conditioner hair care, cream conditioner, conditioning cream for hairstyle etc.). The report provides separate...
The Dasani brand and its positioning - A case study to improve the brand image - published: 21/02/2009
Case study - 48 pages - Brand management
portfolio. Successful in the United States and other parts of the world, the company has both positive and negative points. Even though Dasani is a successful brand, it is currently undergoing a difficult time with its marketing strategy and communication mix with respect to its target market....
Brand management: 'a handbag that lights up at night'
Case study - 2 pages - Brand management
Suggest how you plan to market the product, the company and product name, and position the brand (attributes, benefit, culture, values, personality). Firstly I chose "SolarMate" as the name of the company, as I find it creative and attractive. Solarmate comes from "soul mate" which refers to the...
Royal Canin - Case study
Case study - 15 pages - Brand management
Royal Canin symbolizes the love of pets, especially cats and dogs. It's the history of a will to improve dogs and cats nutrition to fit better with their needs and specific problems. It was founded in 1967 in a village of Gard, France, by the French veterinary surgeon Jean Cathary. The...
Harley Davidson case study
Case study - 13 pages - Brand management
Harley Davidson, more than a simple motorcycle brand, is a real religion, with its fervent passionate riders. Talking about Harley Davidson, it's talking about a living myth, about a strong community sharing American values such as patriotism and freedom. It's talking about a chosen way of live!...
Strategic management in business operations of the fast food chain restaurant Quick
Case study - 15 pages - Brand management
Quick is the largest chain of fast service restaurants in Europe. It was founded in 1971 in Belgium and is one of the direct competitors of Mc Donald's. By 1st January 2006, the company had built a network of 406 restaurants, most of them in France, Belgium and Luxembourg. Moreover, it in is...
Confiture Bonne Maman case
Case study - 3 pages - Brand management
Jam is a food product that has graced supermarket shelves and our dinner tables with equal elan since time immemorial. Indeed, it is quite easy to produce: a combination of 50% fruit and 50% sugar. That is why it is complicated to differentiate a brand from another to get a competitive advantage....
International marketing communication: Absolut Vodka case
Case study - 7 pages - Brand management
We decided to study Absolut Vodka which constitutes the third largest international spirit in the world. Absolut Vodka is a Swedish brand belonging to the public group Vin & Spirit. It is very successful and famous for the quality of its vodka and also for its special position in the market, the...
DKNY (Donna Karan New York) Global Marketing Plan
Case study - 43 pages - Brand management
The Company DKNY is considering launching its new perfume "Delicious Night" in France. DKNY has already successfully launched the perfume in USA, Canada, and United Kingdom. The company is now planning to launch its product in other high-growth markets such as France, Italy, and Germany. This...
Danone: distribution and retail strategy review
Case study - 11 pages - Brand management
For decades, fast moving consumer goods (FMCG) manufacturers have focused most of their marketing efforts, expertise and funds on their end-targets who are the consumers. The successive laws addressing the relationship between retailers and manufacturers in France have encouraged the food retail...
Global business project - Flashing lighted dice tequila shot glass
Case study - 7 pages - Brand management
Flashing lighted dice shot glass These LED shot glasses have dice placed under a plastic protector on the bottom of the glass. To activate the dice whack the shot glass on the counter. Once the bottom is struck the dice will start flashing a ruby red light display. Motion Activated Dice Shot...
Strategic analysis of VSM (Viking Sewing Machines) group - published: 28/01/2009
Case study - 9 pages - Brand management
In 1997, VSM AB became an independent company and had been bought by an investment fund Industri Kapital. This report analyzes the strategic impact of these events in a global competition and declining market background. In order to understand the VSM case, we have analyzed the new strategic...
Le développement international de La Boîte à Pizza
Case study - 17 pages - Brand management
Présentation PowerPoint traitant du développement international de La Boîte à Pizza notamment avec leur récent développement en Chine et aux État-Unis.
A.1. Steak Sauce: Lawry's defense - published: 07/12/2008
Case study - 7 pages - Brand management
The aim of this report is to find how A.1 can retain its position as the market leader in the steak sauce segment in the face of growing competition with the impending launch of, the new Lawry's Steak Sauce. The report touches upon the different factors that must be kept in mind in order to be...
Cas Vizir Launch
Case study - 6 pages - Brand management
The company 'Procter & Gamble Europe' would like to establish in the years 1980 its brand Vizir in Europe. After having launch Vizir in Germany as a market test, the company Procter & Gamble wants to launch its new heavy-duty liquid (HDL) detergent in Europe. Three critical decisions in...
Robert Mondavi winery, Californian Company
Case study - 13 pages - Brand management
The Robert MONDAVI Winery is an old institution which has a lot to develop in the wine industry in the United States, and also to develop a strong relationship between the United States of America and France. In order to be awarded for his work, Robert MONDAVI received in 2006 the 'Légion...
Halifax in Ireland
Case study - 19 pages - Brand management
Halifax is the “personal” branch of the HBOS group. The bank is present in the Irish market for less than 2 years. The Irish marketing strategy is unlike the UK one (different service marketing mix). The overall objective is to become the 4th largest bank in Ireland by 2009. We cannot...
La stratégie marketing de NaturNes, par Nestlé
Case study - 18 pages - Brand management
Présentation en anglais de la stratégie marketing de NaturNes, une nouvelle gamme de produits Nestlé pour bébé. On y retrouve une description du mix marketing, du cycle de vie du produit et le management de la marque.
Strategic marketing for Constellation Wine
Case study - 12 pages - Brand management
Constellation Corporation has a very specific business. They import wine in barrel, and then they bottle it by using their big brand portfolio. They also produce wine but it's a minor part of their business. The major part is to market and sell a broad portfolio of wines throughout the world. The...
