Packaging Material Influence on Consumer Perception
Dissertation - 37 pages - Sensorial marketing
This study examines the impact of packaging materials, such as copper and leather, on consumer perception of product quality and purchasing decisions.
Sensory Marketing in Large Retail Spaces
Dissertation - 18 pages - Sensorial marketing
This document examines the role of sensory marketing in influencing consumer purchasing behavior in large retail spaces, highlighting the importance of multi-sensory approaches and product material characteristics.
Linkosuo Case - A product export plan
Case study - 9 pages - Sensorial marketing
In this report, there will be an analysis of the Dutch market for snacks and bread, a market that could interest the Finnish company Linkosuo. The interest of this report is to allow the company to know the Dutch snacks and bread market and thus to make an objective decision concerning the...
Sensory Marketing - Nike
Case study - 4 pages - Sensorial marketing
How to attract a consumer who is more and more inclined to buy online without getting up from his sofa while being able to compare prices directly between the different brands? Nike, a brand recognised internationally for its sports products and especially its "sneakers", has identified the issue...
The retail and the atmosphere of different outlets
Essay - 2 pages - Sensorial marketing
Retail Marketing plans, sales promotional ideas, does the branding and advertising for the retailer. Getting the brand noticed favourably at a point of sale, dramatically affects the chance of getting higher retail sales. The design of a store is really important because it helps the retailer to...
Branding and Sensory Awareness: Theory and Case Study of Abercrombie & Fitch
Case study - 18 pages - Sensorial marketing
According to Lindstrom, the author of ‘BRAND sense', brand sense is the integration of the five of the senses - touch, taste, smell, sight and sound. The five senses play a key role in the brand creation and retail experiences. In fact, people's senses usually influence their choice, for...
"Brand Senses" management
Case study - 19 pages - Sensorial marketing
Brand sense is based on an exclusive global study of branding and sensory awareness. According to Lindstrom, 'brand sense is of five different senses, which are touch, taste, smell, sight and sound. These five senses affect the brand creation and retail experiences'. In fact, people's...
In-store versus online visual
Dissertation - 117 pages - Sensorial marketing
The purpose of this dissertation is to identify the differences and similarities of in-store versus online visual merchandising in the fashion industry and the representation of accepted high street techniques in the 2D online world, and their effects on consumer behavior. In order to achieve...
Customization
Essay - 9 pages - Sensorial marketing
The leader in the customization field is the Dell Computer Company because their products are only sold on the Internet, the consumer can choose all the components of his dreams. For example the model, the memory, software, graphic card, the size of the screen in order to adapt the product to his...
Comparison of materials and its tendencies
Essay - 25 pages - Sensorial marketing
A Simple container used to contain and to protect the product, has now become a crucial marketing factor, which is in perpetual evolution, and is sometimes given more importance than the product itself! It is no surprise that in such a situation, the expectations of the consumers are scanned with...
Sensory marketing
Essay - 14 pages - Sensorial marketing
Today's companies experience more difficulties in differentiating themselves from their competitors, consumers are increasingly volatile and the product itself is no longer enough to satisfy them. In this context, sensory marketing has developed and has shown its advantage as far as signs are...
