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[...] Wherever they are established, they create a certain dynamism due to their attractiveness. Among the types of stores concerned are 'hypermarkets, supermarkets, superettes, popular stores, department stores (mainly in city centers), specialized large retail spaces, and finally hard discount stores.' (Part B. and Gaigniot, 1998) Another study has also added that 'large distribution has marked a major transition in the retail industry, contrasting with small business by establishing large-scale retail chains, both nationally and internationally.' These stores, often self-service, have central purchasing offices that allow them to exert significant pressure on manufacturers to reduce costs or create specific products under their own brands, such as 'Tex' from Carrefour. [...]
[...] - Definition Several studies have contributed to the understanding of the functioning of large distribution. According to Kotler and Keller and Manceau, 'large distribution is the ensemble of independent organizations that intervene in the process by which products or services are made available to consumers and users'. (Kotler and Keller and Manceau, 2012) The document 'Large Distribution in Morocco' has studied for example 'the evolution and impact of large distribution in the Moroccan economic landscape since the beginning of the 2000s. [...]
[...] The objectives of sensory marketing Sensory marketing pursues several essential objectives. First, in line with what was mentioned earlier, it aims to retain customer loyalty by creating a pleasant sensory atmosphere that encourages customers to return. Next, it seeks to transform the act of purchase into a pleasant experience in order to extend the time spent in the store. Furthermore, it aims to enhance product value by influencing emotions and overall evaluation of the location. In addition, it enables the reinforcement of the brand's identity by adding distinctive sonic and olfactory characteristics, often symbolized by a signature scent. [...]
[...] Paperboard is particularly favored by consumers in GSS. It moves to second position in the GSA categories (3rd in 2020), ahead of biodegradability. Thus, the categories where packaging is perceived as the most virtuous from an environmental point of view are alcoholic beverages where glass and paperboard dominate. Metal retains a mixed image 'It's not good, aluminum is like plastic'. Plastic remains in the consumer's crosshairs at a very high level, without however progressing negatively as it had in 2020. [...]
[...] This understanding is crucial for the development of marketing strategies that effectively meet market expectations.' The basic model of consumer behavior, as presented by Portes, 'identifies driving elements such as environmental stimuli that prompt consumers to act. These stimuli can be influenced by a wide range of factors, including marketing mix variables, sociocultural influences, individual psychological characteristics, and specific situations.' Each element plays a crucial role in shaping consumer decisions, allowing marketing specialists to prioritize and better exploit these influences to optimize their campaigns. Furthermore, a clear distinction between needs and desires is essential to refine marketing approaches. [...]
