Pharmaceutics: Market analysis
Market study - 7 pages - Services marketing
We can imagine 2 points of view for the pharmaceutics market: - On the one hand, we can consider that the aspect of the bottle is not very important for the customer because it is not for pleasure that he buys it. Also the producer of the meds will not privilege the aesthetics and buy probably...
Nokia, its strategies and its wrong Marketing Mix in the case of the N-Gage - publié le 28/07/2006
Case study - 24 pages - Services marketing
When approaching this assignment, the second topic attracted us given its interest and the challenges it represents. We wanted to study a successful and well known company, constantly looking for new markets and offering new variants of known devices, to find out what a wrong Marketing-mix...
Social Marketing & Self-Regulation: The Perfect Match for a Good Working World (?) The Contribution of Social Marketing to Self-Regulation Strength
Essay - 29 pages - Services marketing
Self-regulation and the ability to make people self-regulate themselves in a better way has been the subject of many studies since the last few decades (Kotler, Roberto, Lee, 2002; Andreasen, 1995). The ability to self-regulate can be important in all aspects of life....
Transport in Cambridge
Market study - 18 pages - Services marketing
This report examines the current situation regarding the issue of transport in Cambridge. The report will point out the actual problems faced, and the solutions proposed by the Council. The transport includes the private and the public transport. Some research will be carried out in order to...
Paris 2012 - published: 12/07/2006
Case study - 10 pages - Services marketing
Marketing is often referred to as a set of techniques by which a company makes consumers buy its products. However, marketing can also be seen as a wider activity, that includes selling ideas and services, that do not only fulfill individual needs but also organizational objectives. Paris, as a...
Paris 2012
Case study - 10 pages - Services marketing
Marketing is often referred as the set of techniques by which a company makes consumers buy its products. However, marketing can also be seen as a wider activity, that includes selling ideas and services, that do not only fulfill indivudual needs but also organizational objectives. Paris 2012, as...
Advertising influence on impulsive buying - published: 11/07/2006
Essay - 22 pages - Services marketing
In this chapter you will find a summarizing overview of this study. It explains fairly about the two discussed main topics: impulse buying and advertising. It gives an introduction of what impulse buying is and if it is related to advertising. In which way are they...
Head & Shoulders: A Comprehensive Look at Consumer Behaviour - published: 13/06/2006
Case study - 18 pages - Services marketing
This report provides an analysis and evaluation of Procter & Gamble's hair care line, Head & Shoulders. With Head & Shoulders new marketing campaign, this report analyses the effectiveness of this campaign in comparison to the ever growing competition of other anti-dandruff hair care products in...
Industry Analysis: The Lincoln Electric case - published: 02/06/2006
Case study - 10 pages - Services marketing
The Lincoln Electric Company is a monument in its own right; the company started in 1895 and currently holds 40 percent of the U.S. welding market. Brothers John and James were Partners throughout most of the company's history. John designed and engineered while James managed operations....
Strategy Marketing EDF
Case study - 30 pages - Services marketing
EDF is international on the electricity market. The company decided to have a new visual identity a few months ago; that it will try to define the current brand knowledge and try to understand how the company could change it in order to prevent the privatization planned for 2007. They will...
Brand management
Case study - 21 pages - Services marketing
In these modern times, we can notice that many managers prefer sales or operations instead of brand management. Indeed, this task is less useful in a basic commercialisation process. But they are wrong and we will prove the efficiency of brand management, which is the creator of more value....
The Lead User Method: A solution to improve new product success in rapidly changing markets? - published: 04/02/2006
Dissertation - 77 pages - Services marketing
Innovation, a crucial dilemma to be successful. Innovating is crucial for a company in order to satisfy its customers ‘expectations and to cope with the competition in a market place which is everyday more and more challenging. However, coping with the competition doesn't mean offering...
Direct Marketing and McDonald's use of Direct-Mailing - published: 21/01/2006
Case study - 9 pages - Services marketing
Direct mail can be considered as any unsolicited printed material sent directly through the mail or somehow delivered to prospective customers or contributors. Anything from catalogs, flyers, newsletters or brochures or any similar promotional advertisements can be considered direct mail....
The Garden Organic Restaurant: Business Plan
Business plan - 29 pages - Services marketing
The Garden, a trendy organic restaurant, and classified as a health food restaurant, will open in April 2005 in the city of London (England) on Jamaica Road. The Garden is a great place to eat, offering the blend of an intriguing atmosphere with excellent, tasty, original and good quality...
Rainy, Steady, Go - published: 02/12/2004
Thesis - 27 pages - Services marketing
Rainy, Steady, Go's aim is to install vending machines selling cheap emergency umbrellas in tube stations in London. Our market is for people of all sexes and ages who have forgotten their umbrellas. We have two streams of income: 1. Sales of umbrellas 2. Advertisements on umbrellas Since...
Longevity Healthcare Systems: Hunting for a marketing strategy
Essay - 8 pages - Services marketing
The population of the US is getting older. Many companies are benefiting from this demographic change, especially those in the healthcare industry. One such company is Longevity Healthcare Systems. We will perform a SWOT Analysis and discuss its relevance to examine the current situation of...
Beer market in Thaïland - published: 12/05/2002
Presentation - 19 pages - Services marketing
Thaï beer market: market environment, beer consumption, key players, market share, pricing, major brands. Market niche. Powerpoint document. Population: Over 60 million. GNP per capita: 2,740 USD and increasing rapidly, providing a growing demand for beer. GDP per capital : 700 USD. Tourism...
