Abstract
We noticed that the appreciation of the service is more difficult than manufacturing products. The buying decision will be realized which comes with the service. For example, motor insurance may have a certificate, but the financial service itself cannot be touched. One important thing in marketing of services is communication, as services is not something tangible. The communication of the services passes by the assertion of the brand which is often the name of the company and by a specific speech: explanation of the service, the commitments on the services, the 'customers' speech and the testimonies, talk 'corporate' which advances the company.
