Abstract
Agricultural chemical industry has always been considered to be all but environmental friendly. Nevertheless it is also one of the industries trying to find out solutions to population's growth, overpopulation and their calamitous consequences on the environment -air, water and soil pollution. Our group, Case Ltd, is not an exception and has tried to make always safer and environmental friendly products. Researches on bio-technologies are one of the best ways to make profit while using a safer technology. That is why we decided to invest in bio-technological products. Case Ltd first launched in 1996 Herbfree, an herbicide which is an effective weed-killer for genetically modified crops and then a genetically modified maize seed to be used in conjunction with Herbfree: Herbfree seed. Herbfree plus Herbfree seed form the Herbfree System. The Herbfree System was first launched in Asia where the overpopulation and the correlated worries are the worst in the world. It has been very successful there. That is why the group decided to extend Herbfree commercial reach and to launch it in Europe.
